Indulge in life

Tang Weichao cleared his throat, and said straight to the point: "As I mentioned before, to promote the authenticity of picture quality as the direction, creativity should make customers feel a sense of identity, even a sense of belonging and pride. In fact, only Our love for the motherland, this kind of love, can be aimed at the great rivers and mountains, the long history, or the traditional culture, so what we should play is a national card!"

Tony's eyes suddenly lit up. Although he had an English name, he was still a Chinese through and through. After working in this place where no novelty and creativity had been seen for so long, he was finally about to see an unprecedented creation that could move him. Your creativity is about to come out!

"There are too many things about the nation. We can choose the ones that are most suitable for our products and the most touching ones for refinement and design. Although the butterfly love flower mentioned before is a bit tacky, the idea of ​​expression is Yes, we can further sublimate and finally make a publicity draft on this basis!" Tang Weichao waved his arm, which strongly reinforced his meaning.

"Ah, I understand a little bit. It is to take something that can touch everyone and apply it to our products, just like butterflies and bees see bright flowers and fly over to collect honey. We use the same concept to express our creativity. , That is beyond realism, lifelike! For example...for example..." Situ Xuan became excited, and after explaining a few words, she still got stuck when giving examples.

"For example, a work of art that is being embroidered... there is a jade hand holding a needle and thread outside the screen," Tang Weichao smiled, took over the conversation, and resolved Situ Xuan's entanglement. He smiled kindly and continued: "For example, a An exquisite bonsai, a pair of scissors and a few pruned branches and leaves outside the screen...like a peerless piece of porcelain, and a paintbrush full of colors outside the screen..."

"Slap!" There was a sound of slapping the table, which shocked everyone. Looking around, it was Tony who slapped excitedly. Seeing everyone looking at him, he grinned and said, "What a creative idea! Really!" It’s a good idea! This kind of thing is also very suitable for our graphic design, which can well reflect the meaning of the advertisement. The key is such a national color, which can let everyone appreciate and experience the traditional culture of the motherland again. This sense of identity will be incomparable! Such an advertising effect will also be unprecedentedly effective!"

"Yes, yes, Tony is right, such an idea is really great! I think our products will definitely be recognized by more customers with this kind of publicity method, which can greatly promote the promotion of our products and strengthen our The strength of the sales, hey, I can't wait to see your design drawings, Tony, when will you be able to get this done?" Situ Xuan was infected by Tony, and while praising her, she asked about the release time of the design draft.

"I only need one night to design! Tomorrow, tomorrow I can come up with the first draft! And come up with all these kinds of ideas!" Tony stretched out a finger and replied affirmatively. He is confident to do this, Tang Weichao said such a clear idea, if he can't realize it in one night, then don't do it, it's better to go back to his hometown and sell diapers!

Zhang Zizheng stared at Tony in surprise. He never thought that his efficiency would increase to such a level. He always put off a design proposal when he was given it before. , a week is considered normal, what's the matter now, so many designs can be produced in one night?

Without waiting for Situ Xuan to ask herself, Xiao Dai took the initiative to say: "I think such a creative idea does not need too many words, otherwise it will be a burden and superfluous! In such a beautiful picture, everyone As long as you appreciate the deep meaning and notice our brand, I think it’s ok to put the brand and basic description at the bottom of the leaflet!”

"Yes, yes, I think so too! I really want to see such a beautiful design right away. This idea is really wonderful!" Assistant Xiao Miao also interjected, looking eagerly looking forward to it, and her eyes were on Tang Weichao and Tony. turning around...

"Director Zhang, what do you think?" Seeing that he hadn't expressed his opinion, Situ Xuan asked directly.

"Oh, this is very good, indeed... very good!" Zhang Zizheng was a little unnatural. Everyone had almost finalized the decision. If he vetoed it at this time, it would be against everyone on purpose. Besides, such an idea is indeed very good. It cannot be denied that compared with my "comprehensive plan" that took two weeks, it is much better. Only this national card can be called creativity!

"That's good, then we'll make a decision, use this kind of creativity, use the fastest time to make a promotional draft, and then finalize it, I hope, on the weekend of next week, we can enter the supermarkets!" Situ Xuan said. When a formal decision was made, everyone nodded in agreement.

Tang Weichao was quite impressed. It was already Sunday, but he had just finalized the ideas for the publicity. He hadn't even designed the basic publicity draft. He had to come up with the first draft, revise it repeatedly, and finally finalize the printing. Color printing generally required at least Three or four days, and then it will be fully distributed to various stores, or before the next weekend. It can be said that this week must be seized at all times, and it is possible to barely make it through careful planning. However, Situ Xuan dared to make such a decision, and everyone had no objection. It can reflect everyone's confidence. It is indeed quite rare for a team that can complete a case so quickly.

Seeing Situ Xuan turn to him, with an excited smile on his face and gratitude in his eyes, Tang Weichao added before she could say thank you words: "Actually, once we decide on this direction, we can come up with more designs In terms of creativity, this "Ethnic Article" can of course be embroidery, bonsai, porcelain, or other things that represent ethnic culture. In the future, you can choose more suitable ones to continue to carry out corresponding publicity. Of course, if you need to add, you can also Design a "humorous article", Die Lianhua is the most common example, then the kitten fishing can also reflect the beyond-realistic texture. Think about it, everyone, there is a fish tank on the screen, and there are several goldfishes in it freely. Swimming, a cute cat came out of the screen, trying to catch these goldfish, these goldfish were startled, frightened and swam to the other side, it must be very vivid and interesting, similar to this kind of design, as long as the meaning is correct, you can To leave a deep impression on customers and help customers remember our brand and products, then the purpose and effect of our advertising will be achieved, such a creative idea is good..."