Director's growth history

The third is to improve the reward and promotion mechanism.A company in Ninghai City just rewarded dealers with 35 BMW cars at the annual meeting. Do we dare to learn from it?Regardless of which level of dealership, whose sales can produce results, we can also reward cars.It doesn’t have to be BMW, it can be classified into first-level performance, such as those with annual sales of more than 5000 million yuan, Mercedes-Benz 560; those with annual sales of more than 3000 million yuan, BMW 520; those with annual sales of more than 1000 million yuan, Honda Accord, and those with more than 500 million yuan, Jetta.At the same time, these managers with good sales can be promoted and promoted exceptionally. He can sell 5000 million yuan of products in a prefecture-level city. If he is promoted to a provincial-level general agent, he may sell 1 million yuan; As the sales director at the headquarters, he may sell 10 billion.

With these three items alone, Ding Xiaohua was already smiling.However, he could hold his breath, Fang Yuan said that he still had two ideas, what kind of surprises could these two ideas bring?

Fourth, advertising must be accurate.If our products are targeted at urban residents, what TV channels are most likely to be watched by urban residents?What time period is it?If our products are aimed at all ordinary people in urban and rural areas, then CCTV One will be the channel with the highest ratings, because the integrated channel of CCTV is a TV channel that can be watched by cable, wireless, and remote rural areas.When will ordinary people watch CCTV One?The timing must be grasped.In addition, the people who shoot commercials must be carefully selected. They don’t necessarily have to be big stars. The key is to have affinity, credibility, and the recognition and love of young and middle-aged women, just like a sister or sister next door. Same.You must not look for outdated celebrities or hosts, let alone advertising stars with stinky brands.For example, when they advertised for water and other raw cups, the cup production factories closed down. There is no other reason. The cups do not have so many effects. I treat everything he says as fart, and I don't believe it at all.One cup was blown out of bounds and had no effect. Even if the medicinal wine was really good, I wouldn’t believe it. There was also a skit performer who sold medicine to middle-aged and elderly people every day. The medicine had no effect and was named by CCTV. I'm busy apologizing every day.Therefore, when choosing an advertisement for an advertisement, the audience must like it but not dislike it at the first glance; at the second glance, they will trust it; at the third glance, they will want to buy it and use it.

Ding Xiaohua laughed loudly: "You little Fang, you are merciless when you bully someone!" Fang Yuan said: "Anyone who is close to ink is black, there is no way." Ding Xiaohua said: "So, I am Is that ink?" Fang Yuan said: "Uncle Ding, you are darker than Mo!" Ding Xiaohua laughed loudly: "You are a villain, let's be happy in front of you. A hypocrite, you are tired. Even a villain is kind and righteous Yes. A tiger’s poison does not eat its child, whoever is sincere to me, Ding Xiaohua, I, Ding Xiaohua, will go all out. Whoever plays tricks in front of me, then I am afraid that I have already played to death before playing with me!" Fang Yuan said: "It seems that I still have a lot to learn from Uncle Ding!" Ding Xiaohua said: "The gangsters in the shopping malls still talk about trustworthiness; Huh? Xiao Fang, you can learn some skills from me, and you won’t suffer! We don’t have the intention to harm others, but we have to master some of the heart and ability to guard against others. If you give me a good idea, I will naturally be good at it. Help you, thank you well. Those 8 female secretaries are all broken flowers and willows, if you need, I will find you a virgin, absolutely genuine first-hand goods."

Fang Yuan smiled wryly: "Uncle Ding, why are you getting involved in this matter again? As I said, I don't need it. I also hope that Uncle Ding, you can tell those eight female secretaries not to harass me." Ding Xiaohua looked at Fang Yuan, Said: "As a person, I have only one problem. Whatever I admire and like, I want to control and use it for me. Xiao Fang, I appreciate your talent very much, and your character is also very important. You are very angry with me. I think your potential is deeper than when I was in my 8s. If you come to NAS, I will hire you as the vice president. After a few years of training, you will become the president, and I will only be the chairman. .what do you think?"

Fangyuan said: "Uncle Ding, I can talk about it on paper, but I'm afraid there is still a big difference between real swords and guns." Ding Xiaohua said: "I know you are married. My daughter is still studying in the UK. She is 24 years old and she is very beautiful. Why? So, are you interested? If you nod, I will mess up your current marriage and let you marry my daughter. In the future, this Nas Group will belong to your young couple?"

Sure enough, he is a reckless hero, decisive in killing!I just met him for the first time, and I wanted to recruit a son-in-law.Fang Yuan couldn't believe it, the person in front of him was the top two most powerful figures in Dongzhou's business circle.It is said that he did not think through his brain, and even Xiaocao did not believe it; he said that he did things after careful consideration, why did he dare to send his daughter out after meeting him once?

Seeing Fang Yuan's astonished expression, Ding Xiaohua laughed loudly: "Xiao Fang, are you surprised? If I, Ding Xiaohua, hadn't often done surprising things, I wouldn't be the Nass I am today. The eight female secretaries in front, all It is my touchstone. If you can withstand the temptation of beauty, it means that you are determined, that you have strong concentration, and that you can give up immediate gains and losses for the sake of long-term goals. Therefore, if I marry my daughter to you, My daughter won't lose money, and I won't lose money either. Finding a son-in-law who can work will make my Nas prosper, and I can count on one stroke. Where can I find such a good thing?"

Fang Yuan smiled wryly.Deep down in my heart, I feel: People who are too smart sometimes go astray, and I am really not firm enough in terms of sex.However, after having Sisi, it will basically be difficult for me to catch female sex in the future.The fewer women out there, the better. This is an important prerequisite to ensure continuous progress in your work.

Ding Xiaohua said: "If you don't express your opinion, I will take it as your agreement." Fang Yuan said: "I have a family and a lover, and I have no intention of divorce. However, I will learn from Uncle Ding and help him with ideas. I can do this sincerely, and I don’t need anything in return from Uncle Ding.” Ding Xiaohua said: “Okay. You make up your mind first, and when you see the benefits, I will not treat you badly.” Fang Yuan said in his heart: Other people’s money dare Take it, you dare not take your money!You can threaten and intimidate without taking money. If you do take money, you will be kidnapped directly!I don't know if some of the leaders in the city were also kidnapped to the chariot of the Nas Group.

Fangyuan said: "Uncle Ding, my fifth suggestion is to learn to grasp the psychology of users in product development. For example, women love their hands the most, they are afraid of washing clothes, and their skin is rough. If the products we develop do not hurt hands , take this as a publicity point, not only does not hurt the hands, but also maintains the skin. It is unreasonable for the majority of female users not to like it. For example, our toothpaste products also need to pay attention to psychology. Men like to clean their mouths. No peculiar smell, women like teeth white like Hetian jade, children like the sweetness of fruit in toothpaste, if we subdivide toothpaste products into men's toothpaste, women's toothpaste, elderly toothpaste, children's toothpaste, etc., each type of toothpaste If we subdivide it into many subcategories, we will be able to occupy a considerable amount of the market. If the advertisements can keep up and capture the psychology of users, then our products will definitely be more popular.”

Ding Xiaohua said: "Okay, all of your five ideas are golden ideas. I will hold a board meeting tomorrow, you come to attend, and you tell the members of the board of directors yourself." Fang Yuan was surprised: "I will talk about it? Is this inappropriate?" Ding Xiaohua said: "I say it's appropriate. Tonight, I will toast you. Then I will ask my driver to take you home. Tomorrow morning, my driver will pick you up. If you dare not Come on, hey, you know your Uncle Ding's ability. Regarding these 5 ideas, each idea is 2 yuan, a total of 10 yuan, and I will ask the accountant to send you the money later."

How can there be any discussion?Fangyuan said: "I don't want the money, I don't want it!" Ding Xiaohua stared: "You don't want it if you say no? Why do you want An Dongsheng's 3 yuan, but you don't want my 10 yuan? You gave Anton Sheng the money. He will give you 3 yuan for 3 golden ideas, and 2 yuan for each golden idea; my standard is of course higher than his, 5 yuan for each golden idea. If you don’t want it, you will look down on you, Uncle Ding. Xiao Fang, your future career development , Uncle Ding can still help you. If you want people, you can give money. If your 10 golden ideas can create a production value of 1000 billion, then I will give [-] million to help you develop your career Paving, I would absolutely take it without batting an eye."

Fang Yuan vaguely felt: meeting a real villain like Ding Xiaohua, a human being, and a sophisticated person, it is really a troublesome thing to get rid of. It looks a bit like Sun Houzi met Tathagata Buddha. The Tathagata's Wuzhi Mountain?

Fangyuan made a final resistance with a little helplessness: "Uncle Ding, I really don't want the money. I just played lip service, and it didn't take much effort. The development of the Nasi Group is also a blessing for the people of Dongzhou, and it is also a blessing from the municipal party committee and the municipal government. Looking forward to it." Ding Xiaohua said: "Then what do you need? You just ask, as long as I, Ding Xiaohua, can do it, I will definitely be unambiguous." Fang Yuan said: "Then, if Uncle Ding can help me in my work progress in the future I will be grateful for it once. Right now, I don’t need anything for the time being.” Ding Xiaohua said, “Okay, I owe you this favor. I’m not a person who likes to owe favors to others, but I’m an exception to you. I promise According to your conditions, do you also promise me to attend the board of directors of Nas Group tomorrow?"

Fang Yuan was powerless to refuse, nodded and said: "Okay, I will join the board of directors of Nas Group tomorrow."