Director's growth history

Hearing Ding Xiaohua's order to let the two old nannies who are over 50 years old and close to [-] years old clean up and wait to rest with him, Fang Yuan couldn't help but laugh: I am a godfather, no matter how old or young you are!What surprised Fang Yuan even more was that the two nannies actually bowed down to thank Ding Xiaohua: "Thank you, Master!"

Accompany people to rest, but also thank you!as big as World, nothing is nonexistent.This time, Fang Yuan's eyes were opened!In Ding Xiaohua's body, strange people have strange things, and strange people have many strange things.

Suddenly, Fang Yuan felt itchy in his palms, and turned his face to the side, only to see Ding Chuke's confused eyes.It turned out that Ding Chuke used her chubby hand to draw circles in Fangyuan's hand.This tickling feeling made Fang Yuan feel a little bit excited.

After dinner in a calm manner, Fangyuan thought that he would accompany Ding Chuke in the following program, but what he didn't expect was that Ding Xiaohua said: "Today is the beginning of a new year, how should we plan our goals for the coming year? The three of you have a good discussion. Xiao Ke, you go make tea. You two, pack up your things, eat something, take a bath, go to my room, and don't come out."

The two nurses said: "Yes, sir!"

The two nannies quickly cleaned up the delicacies on the table.Although Fang Yuan and the other 3 people ate leftovers, they were all high-end dishes.These delicacies, ordinary families, will not have the opportunity to taste them even during the Chinese New Year.The two nannies ate leftovers at Ding's house, but ordinary people couldn't eat delicious food. Is this suffering or enjoyment?

Ding Xiaohua took Fang Yuan's hand and sat down on the big sofa in the living room.Ding Xiaohua said: "People have no long-term concerns, but they must have near-term worries. Xiaofang, what is the most important thing for a city to develop well?"

Fang Yuan said, "It's economic prosperity."

Ding Xiaohua said: "It's wrong, it's planning. Urban development, what goal, how to develop, how to achieve the goal, step by step, all need planning. In just a few decades, China's economic strength has developed to the second level in the world. , rely on what? It is planning! Now is the period of the [-]th Five-Year Plan, and I estimate that the [-]th Five-Year Plan will be formulated next year. One after another, the development goals have been formulated, the direction of efforts has been determined, and the progress has been summarized. Roads, looking for a way to achieve, the country progresses like this, and the city develops like this. Dongzhou has seen a lot of prosperity in these years, but does it have a messy feeling? Yes! This is the reason why the urban layout planning is very poor !"

Ding Xiaohua's words were sharp and profound, making Fang Yuan thoughtful.

Ding Xiaohua said: "In the new year, we also have to formulate our plan. This plan must be developmental, scientific, and feasible. Tonight, let's discuss this, shall we?"

Fang Yuan had a little impulsive passion: "Okay, Dad!"

Ding Xiaohua said: "Xiao Ke, please bring a copy of Nass Group's year-end report. Bring a copy of the 2009 group annual plan approved by the company's board of directors."

Ding Chuke said, "Okay."

Ding Xiaohua said: "Xiao Fang, you have participated in the company's board of directors at the end of the year, and you know the general situation. Let's take a closer look today to see if it is necessary to revise this plan. I am thinking, the products of the Nass Group, now Through Sun Meili's advertisements, it has already gained popularity across the country, but in first-tier cities, except for washing powder and transparent soap, the market share of other products is still very low. How to expand the popularity, influence and ultimate success in first- and second-tier cities The improvement of market sales performance and the increase of market share are issues that our father three must study seriously.

At the same time, our market share in third- and fourth-tier cities is still relatively high. How to consolidate and further expand this market is also something we need to study; was greatly affected.For example, the product trademark of a non-brand laundry detergent is 'Tongjia', but the two characters occupy half a character space each, and then write it in cursive script, which is exactly the same as our trademark at a glance, which is really annoying. "

What a "Tongjia" washing powder!In fact, washing powder is just a microcosm of plagiarism and imitation.Such things have spread to every corner of life in China.Speaking of aircraft, how similar is the J-11 to the Su-27?The appearance of the J-10 is a hybrid of the American F16 and the Israeli Cub; let’s talk about cars, look at the BYD F3, the front face and body are so similar to the Toyota Corolla; the rear face is the appearance of the Honda Fit sedan; Sichuan has a Yema suv car factory, several latest products, can find traces in famous cars of various brands in the world.Things that really have technical content, such as computer cpu, such as various chip technologies such as display chips, mobile phone chips, sound chips, etc., such as Windows operating system, etc., can only be purchased and used from other countries or regions. .Just like a Chinese brand computer, the CPU is from the inside out; the graphics card may be made in China, but the graphics card chip is from others; the motherboard may be made from China, but the chips on the motherboard are from others; , but the LCD panel is someone else's.The remaining power supplies, chassis, keyboards, and mice can be domestically produced, but they are all insignificant marginalized and peripheralized accessories without much technical content.How much is the real domestic production rate of a computer product with a Chinese brand?How much real independent intellectual property rights can there be?Apart from plagiarism and imitation, where is the real innovation?

Tongjia washing powder, I am afraid that there is no technical imitation, but the trademark is written more like the product trademark of Nass Group, and a packaging bag without any technical content is achieved. The purpose of occupying the market.Is it a little cleverness or a great wisdom? It's really hard to judge!

Fang Yuan listened carefully and took it very seriously.After listening to Ding Xiaohua's words, Fangyuan said: "As for counterfeit products, it is only one aspect to actively fight against the industrial and commercial and quality supervision departments, but the most important thing is to establish the supply and marketing channels of Zanas Group. channels; what kind of channels should be established in second-tier cities; what kind of channels should be established in third- and fourth-tier small cities;

Ding Xiaohua said: "Now, we already have a set of supply and marketing channels."

Fangyuan said: "We must carry forward the existing channels, advantages or strengths; we must get rid of the existing disadvantages. I suggest that this subject research be handed over to Xiao Ke. If Xiao Ke can make achievements in this area, master The nationwide sales network of Nass will lay a solid foundation for the comprehensive inheritance and development of Nass in the future."

Ding Chuke seemed a little lacking in confidence: "Can I do it?" Looking at Fangyuan, his face was full of doubts.

Ding Xiaohua smiled and said, "With your brother helping you, what are you worried about?"

Ding Chuke took Fangyuan's arm and shook it gently: "Brother, will you help me?"

With a slightly coquettish appearance, Fang Yuan's heart was instantly melted by tenderness: "Xiao Ke, Dad and I will help you."

Ding Xiaohua said: "I'll just say it! I'm relieved that Xiaofang will help you. Xiaofang, what do you think is the most important thing about the integration and improvement of channels?"

Fang Yuan thought for a while and said: "Benefit distribution! As long as the distributors feel profitable and our products have a bright future, they will rush to become our agents without our mobilization." .”

Ding Xiaohua said: "Not bad. But I have been working in this field for decades, and I have always wanted to make a breakthrough, but I have never found a way to make a breakthrough."

Fang Yuan said: "I suggest that, on the one hand, we learn from the Internet how those successful companies build scientific marketing channels; We must also make full use of online platforms, use e-commerce sales channels such as Taobao, and focus on online sales.”

Ding Xiaohua said: "Yes! The development momentum of e-commerce is very strong now!"

Fang Yuan said, "We must use this channel."

Ding Xiaohua asked: "So, which company is worthy of our field inspection?"

Fangyuan said: "Tsingtao Brewery! This century-old store is now an agent of Tsingtao Brewery in a county-level city, with a net profit of 100 million a year easily; agents in some prefecture-level cities can earn thousands of dollars a year. Ten thousand! With such a high profit and income, who wouldn't rush to become an agent of Tsingtao Brewery?"

Ding Xiaohua said: "Okay, I will contact my friends in Qingdao. We will go to Qingdao in the near future to investigate and understand how Tsingtao Brewery spreads out its sales network across the country. Xiao Ke, you have also checked in the network recently to see Can you find relevant information?"

Ding Chuke said: "Okay. Dad, brother, you give me the sales channel, and I will do it well. Although I am young, I know the importance of sales to my company! If there is no good sales, the products produced The more, the more losses! Only by selling the products produced in time can our enterprise achieve long-term development!"

Fangyuan said: "I suggest that Xiao Ke be appointed as the vice president of the group and concurrently as the general manager of the sales company. Through the overall supervisor, he will be familiar with the sales channels and know-how, and slowly summarize and refine a scientific and effective sales method that is in line with Nass' reality. Come, build a more efficient and more defensive sales network."

Ding Xiaohua said: "That's the way to do it! In 2009, I took care of the inside and slowly repaired and eliminated those who were disobedient and looking for trouble, and might cause trouble to our family in the future; Let our main product sales increase, and let our high value-added products gradually open up the market. Competing with international laundry multinational conglomerates such as Procter & Gamble, Unilever, and Henkel, the pressure is really too much! "

Fang Yuan is the person in charge, so he can naturally feel the pressure from Ding Xiaohua.Whoever is the top leader, no matter where he is, will feel a lot of pressure.

Ding Xiaohua said: "Okay, let's talk about the Nass Group first. Xiaofang, now, it's time to talk about your plan for 2009."