plagiarism

120 Four Toys Business

In the evening, Chen Lijun was busy with his real estate acquisition.

Liu Jian drove to pick up Tan Jiabao, Tan Jianing, and Tan Shaoqiang to Tangchao Entertainment Company.

As soon as he got in the car, Liu Jian began to complain: "Boss, when will my toy company be listed and open? I'm going to be suffocated to death."

Tan Jiabao had expected that he would complain a long time ago, so he asked him, "Liu Jian, what have you been doing these days? Tell me."

Liu Jian replied resentfully: "I mainly want to understand the distribution of toy companies in Hong Kong and the characteristics of Hong Kong toy manufacturing, as well as the types and sales of toys. Also, I want to learn English. Hehe, Lao Fan and I sometimes use English. communication."

Tan Shaoqiang laughed when he heard this, and said, "Master, don't listen to him, his English is too bad, it's not as good as ours. Sister Quan and Sister Si Qi often laugh at him."

Liu Jian said with a blushing face, "Go! Why do children interrupt when adults talk?"

Tan Jiabao said sternly: "You are not allowed to interrupt! Uncle Liu Jian's spirit of learning is valuable. He knows that he does not speak English well, so he dares to communicate with others in English. This method can improve English. Soon, especially Jia Ning will learn from Uncle Liu Jian. When I came back, I found that your Cantonese has made little progress because you usually speak less!"

Tan Jiabao continued: "Liu Jian, tell me your opinion on Hong Kong toys?"

Liu Jian thought for a while and said: "I visited more than 130 large and medium-sized enterprises that produce toys in Hong Kong. One of their common characteristics is that they have many OEMs with the United States and Japan. The toys they design themselves are relatively small. I found that their profits Not very high. On the contrary, some small companies are much more flexible. They pirate the design ideas of these world’s largest toys, and export them to South Korea and Southeast Asia with a little modification. They even export the American version toys to Japan, and export the Japanese version toys to the United States. .The profits of these small factories are much higher.”

Tan Jiabao asked: "Why are large and medium-sized toy companies in Hong Kong not profitable?"

Liu Jian said without hesitation: "They are stupid, why don't they design toys themselves, but process them for others? They earn most of the profits for others, and they can only use their brains from the workers' wages."

"Are they really that stupid? They can be bosses, no matter how stupid they are, they won't go there. Do you think it's easy to design a best-selling toy?" Tan Jiabao said angrily with his face downcast.

"Of course it's not easy." Liu Jian didn't hear the displeasure in Tan Jiabao's tone at all, and he continued: "Sometimes you may not come up with a good design when you lie on the desk and think about it. effect."

"Oh, you always think about it blindly?" Tan Jiabao was a little annoyed.

Liu Jian said boldly: "Yes, when I am free, I always wonder if we can design a doll that is as attractive as Barbie dolls? One day, a friend and I went to the orphanage to visit orphans. My friend liked one of the children very much, but due to her unmarried status and other reasons, she regretted it. So I started to think about it, and I thought, can we design a kind of child like a human? Dolls with different faces, this kind of dolls have different hairstyles, hair colors, appearances, skin colors, clothing, in various poses, and are specially "adopted" for people like my friend..."

"Liu Jian! Did you really come up with this idea? This is the cabbage doll!" Tan Jiabao was shocked, but he didn't expect that the person beside him accidentally designed this set of "cabbage dolls", which was all the rage in the 80s.He thought that he had underestimated this brother who only had a junior high school education, and he also looked at Liu Jian with admiration.

"Boss, what is a 'cabbage doll'? Could it be that the doll I'm talking about is already in production?" Liu Jian also asked in bewilderment, "Is there someone who thought of this design before me?"

"No! Liu Jian, your idea is very good, but it's just too advanced. I think we can produce this kind of doll after 10 years. To produce this kind of doll, it is best to design the face, body and clothing with a computer. We are now Some technologies do not meet this requirement. Also, the current economic situation in the world cannot allow many people to consume this kind of thing. But I am really happy that you can figure out this kind of doll.”

"Boss, I'm just thinking about it casually, and I'm not sure it will sell well. Do you think it will really sell well?" Liu Jian was a little uncomfortable with Tan Jiabao's overreaction.

Tan Jiabao thought that the sales of this kind of cabbage doll exceeded 1984 billion US dollars in 10. Later, the company that produced this kind of doll took advantage of the trend to produce the bed sheets, diapers, strollers, backpacks and various toys of the cabbage doll, which are still very popular. Best seller.But the birth background of this kind of doll is: in the 80s, a "family crisis" trend swept across American society. There were more and more broken families. Emotional sustenance.In order to make up for the emotional gap in this regard, the inventor Robert decided to develop the "Caucopa Doll", to make this doll a real baby in people's minds.Against this background, Cabbage Doll was warmly welcomed at birth.And now there is no such background, so Tan Jiabao thinks it is too early to produce.

"Of course it will be very popular! By the way, don't tell others about your idea. In the future work, I hope you will continue to improve this idea. By the way, do you have an acquisition target? It is this toy company It is medium-sized and above, has a history, and has quite a lot of design and management talents. Have you found a company that meets the above conditions?" Tan Jiabao began to cut to the chase.

Liu Jian had been prepared for a long time, and he began to talk endlessly: "There is a toy company that I am very satisfied with. It is called Yip's Toys Co., Ltd., which was established many years ago. Now it can not only manufacture high-end toys such as Barbie dolls, but also They design and produce toy sports cars, airplanes, and ships by themselves. At the same time, they also produce educational toys such as Chinese chess, chess, Go, building blocks, Kongming locks, nine chains, jigsaw puzzles, and Huarong Road. Not counting, they also Yip's company is considered a large-scale enterprise in Hong Kong's toy industry for Japan's OEM...that kind of adult dolls, etc., and now has more than 1800 workers, and the peak is said to reach 3000. "

"Where is this Ye's Toys Co., Ltd.? Are you sure you can acquire it?" Tan Jiabao also felt that this toy company was their ideal acquisition target.

"This company has two factories, headquartered in Causeway Bay, covering an area of ​​more than 50000 square feet, and another factory in Sham Shui Po, covering an area of ​​more than 12 square feet. Originally, this company was considered prosperous, but since After Mr. Ye fell ill three years ago, his three sons began to have conflicts. Coupled with last year's run-off and this year's storm, the company's orders became less and less. Originally at the beginning of the year , that is, the Japanese who produced adult dolls offered 3 million yuan to buy Ye's. The three brothers thought it was too little, so they counter-offered to 3 million yuan, and the Japanese quit. Since the storm this year, land prices have plummeted, and the three brothers regretted it , and found the Japanese again. The Japanese paid back the money this time, and pushed the price down to 3000 million yuan. For this reason, the three brothers quarreled and complained to each other. So, we can buy it now as long as it costs less than 3600 million yuan. Leave this company." Liu Jian has a thorough understanding of this company.

"What about technical talents and management talents?"

"In terms of technology, a 25-year-old young man named Huang Zixiang, the cousin of the three brothers, is in charge. Although he is young, he has been in the industry for almost 10 years. He is very talented in toy design, and he leads more than 30 designers. Responsible for all the design of the company. In terms of management, there is a deputy manager named Han Linhai, who is in his early 30s. During the period when the three brothers fought recently, this person is basically in charge of the entire company.”

"Well, you have done a lot of homework. What we value is efficiency, so let's not hesitate. Tomorrow you will ask the three brothers to hand over the company immediately for 3000 million Hong Kong dollars and complete various procedures. Then try to save all All personnel are stable. For Huang Zixiang and Han Linhai, the wages of Huang Zixiang and Han Linhai will temporarily rise by 30%, other management personnel will rise by 10%-%, and workers' wages will rise by [-]%. Team, let them design and manufacture good equipment as soon as possible, and produce Rubik's Cube as soon as possible. We will seek greater development when it stabilizes." Tan Jiabao arranged for Liu Jian: "As for adult dolls, in order not to affect our entire Tang Dynasty company's Reputation, we can invest in 'dark stocks' to support that small Japanese company, so that they can develop and grow this business. Hehe, that is also a very profitable business."

"Well, I'll do it tomorrow morning! Haha, starting tomorrow, I'll be busy with my own business!" Liu Jian shouted happily: "Haha, that little Japanese Jiro Watanabe must be so happy!"

They talked and laughed, and arrived at Tang Dynasty Entertainment Company in a short while.Fan Nu, Cui Youfu and Wang Mingquan brought a few strangers to greet them at the door.