plagiarism

Plagiarism - [-] Goldlion, a man's world

Tan Jiabao continued: "How to build a brand, Mr. Zeng, how do you think about this issue?"

Zeng Xianzi said embarrassingly: "I am just in the initial stage now. I just registered a 'Golden Lion' trademark in Hong Kong. I want to start small and grow slowly."

Tan Jiabao shook his head: "You just took the first step, but unfortunately, your first step was wrong! A good trademark is the key to establishing a brand. Once the name is chosen, the brand will That's half the battle! But, your 'Golden Lion' is a failure!"

"Why? Didn't the name 'Golden Lion' be chosen? I am determined to make some efforts in men's clothing, because after my investigation, there are not many famous men's clothing brands in the world. i, prada, bally are already Top brand, I think through hard work, my 'Golden Lion' can also become a world famous brand!" Zeng Xianzi was a little anxious, and he expressed his lofty ambition.

"'Golden Lion' is absolutely impossible to become an international famous brand, and even a Hong Kong famous brand cannot have its place! Mr. Zeng, have you thought about it? 'Lion' is pronounced as 'lose' in Cantonese and 'lose' in Mandarin, Some dialects read 'death', think about it, people bought your 'golden lion', but lost money, or lost it, or even died, would they still be willing to buy it?" Tan Jiabao said in an orderly manner , Zeng Xianzi was already sweating profusely.

Tan Jiabao laughed when he saw Zeng Xianzi's embarrassment. They had read his "Golden Lion" story countless times. He said: "How about this, change the English name of 'Golden Lion' from the free translation to "goldlion" The combination of free translation and sound meaning, that is, 'gold' is still the free translation of 'gold', and 'lion' is the transliteration of 'lion', which is '利来', and the full name is '金利来'. Gold, gold and profit come together, who listens happy!"

Zeng Xianzi was overjoyed, Tan Jiabao made such a change, it was indeed much more vivid, more image-like, and much better-sounding.

Tan Jiabao began to say again: "Generally speaking, after entering the target market, the first step is to consciously let people know the name of your company, know the advantages and characteristics of the company. The second step is to define your brand. The definition of the Goldlion brand is 'Fortitude, Confidence and Magnificence'! I don't know, do you agree or not? That is to say, from now on, the style and characteristics of our company's products will be 'Fortitude, Confidence and Magnificence'! We are designing clothing Don’t forget these six words at all times. We must not only promote these six words to our users, but also let each of our employees understand the meaning of these six words. However, the But it is eight words, that is, 'fortitude, self-confidence and kingly spirit'!"

Tan Jiabao became more and more excited as he talked. He stood up and walked, saying: "Our advertising slogan is: 'Goldlion, a man's world!', I will let Marlon Brando use his hoarse voice to tell the whole world Say it!"

Zeng Xianzi was stunned when he heard this, he seemed to feel that his "Golden Lion", now "Goldlion", had become his own, and he was guiding himself like a boss.

Tan Jiabao seemed to see what he was thinking, and he said: "Mr. Zeng, I would like to invite you to join our Tang Dynasty Group Company. We will invest 00 million US dollars to start a 'Tang Dynasty Clothing Company' and ask you to be the general manager. During the initial period, "Tang Dynasty Clothing Company" mainly produced high-end men's clothing under the "Goldlion" brand. We will find suitable management talents in Europe to be your assistants. A clothing designer with the words 'resolute, confident and generous' is looking for a manufacturing base in Hong Kong and recruiting. And opening Goldlion clothing stores in Europe and North America... What do you think?"

"Me? I'm the general manager?" Zeng Xianzi felt a huge gold brick hit his head, making him a little dizzy.He seemed to be dreaming, and it didn't feel real.

Tan Jiabao smiled and said: "It's true! In the position of general manager, your salary will be paid according to the standard of the general manager of Tang Dynasty Group Company. Moreover, if you have worked for 30 years and the company is developing well, then you will get" Tang Dynasty Clothing Company'% of the shares! Also, except for the first three years of the initial stage, the head office will send people to assist you, and I will give you some advice. From the fourth year after the establishment of the company, you The company will be operated independently. Except for financial supervision, the head office will no longer interfere with your operation."

Zeng Xianzi finally understood, and he said tremblingly, "When will I... start going to work?"

"Tomorrow, you report to the head office tomorrow. Then, you go to the office to get two tickets to Rome, and you and your assistant will fly to Italy immediately, get in touch with Mr. Tan Xiaozhong, the president of the group who is inspecting there, and then go there Assist them in acquiring or establishing one or two clothing companies. Then, you study for a period of time in a famous Italian or French clothing company. Hehe, in two years, you will return to Hong Kong to lead our 'Goldlion'!"

Tan Jiabao was also very happy. He accidentally picked up another piece of treasure.

Zeng Xianzi was stunned for a while, and said reluctantly: "I still need to study for two years? Our company will be established in two years? At this time..."

Tan Jiabao said confidently: "Sharpening a knife is not the same as chopping firewood. Mr. Zeng, you have to study hard over there, learn their management methods, and learn their marketing concepts. Over there, you have to make more friends and discover Talents, looking for talents, digging talents. As for Hong Kong, I will send people to acquire several small and medium-sized clothing companies, integrate them, and build a modern factory. In the past two years, I will let them temporarily manufacture international brand clothing Let them practice the production of supplied materials processing and sample production for two years. After two years, I promise to hand over to you a garment enterprise with a modern atmosphere and rich experience."

Zeng Xianzi nodded incessantly. He had to admire this little boss's meticulous thinking and broad vision.

"Oh, by the way, there is a young man in Cerruti's company. He is a talented fashion designer. I hope you will attract enough attention and make friends with him. His name is Giorgio Armani. "Tan Jiabao said to Zeng Xianzi solemnly.