plagiarism

46 Hype The Graduate

Prior to this, Tan Jiabao and Tan Xiaozhong had a detailed discussion on "The Graduate".Tan Xiaozhong has a lot of feelings about Tan Jiabao's promotion, promotion and hype for the film sales process, and he accepts most of Tan Jiabao's views.

"Dear Mr. Evans, I don't think so. I think your publicity work is still not in place!" Tan Xiaozhong looked at the person in front of him seriously and said: "Since Mr. Evans is confident to take this This film is going to compete for the Oscar, so why can’t we think that this film can also bring good profits to Paramount? There is a saying in China that goes, "the wine is fragrant but the alley is deep". As long as we vigorously promote and moderately hype , I firmly believe that this movie will be able to achieve good box office revenue, and I firmly believe that "The Graduate" is a movie that is both popular and popular."

"Building momentum? Hype? Hehe, Mr. Tan Xiaozhong is really humorous. These words are really interesting, and they couldn't be more appropriate to use them here. However, dear Mr. Tan Xiaozhong, what good ideas do you have for the promotion and hype of this movie? What?" Robert Evans became interested.

This kind of "hype" was already commonplace in the previous life.But in 1967, all walks of life were well-regulated, how could you think of this way?In his previous life, Tan Jiabao always expressed his incomprehension to the fact that the box office of "The Graduate" was only 460 million US dollars.Now he finally understands that Hollywood's promotion of an exploratory film like "The Graduate" is not enough. They hope more to win awards rather than box office.

Tan Xiaozhong didn't answer him right away, but asked him instead: "Mr. Evans, what is your estimated box office revenue for "The Graduate"?"

Robert Evans thought for a moment, then gritted his teeth and said, "600 million dollars. Of course, this refers to the first round of box office revenue. If you really win a few Oscar nominations, or win a few Oscars, then the second It’s hard to predict the box office of the round.”

Tan Xiaozhong nodded and said: "Dear Mr. Evans, why don't we cooperate again. We once again invested 100 million US dollars for the promotion of "The Graduate" during these 10 days and during the screening stage. When the box office of this film exceeds After 600 million, we will divide the accounts according to the profit generated by the part exceeding the box office. That is, we account for 30% of the profit, and you account for 70% of the profit. Do you think it will work?"

Robert Evans narrowed his eyes, feeling that Tan Xiaozhong's offer was not too much, so he asked calmly, "Mr. Tan Xiaozhong, how much do you expect the box office of "The Graduate" to be?"

"Million! If we can't reach this number, we won't take any money, and we won't charge any money for the 00 million US dollars invested and the previous scripts and songs! However, Mr. Evans must follow our method." Tan Xiaozhong vowed said.

Robert Evans smiled slightly and said: "One million? What a bargain! Dear Mr. Tan Xiaozhong, you haven't seen the movie we made yet. How is this movie going to be and will it be popular with the audience? For now, this is all a mystery. And you should know that neither Audrey Hepburn nor the Beatles joined in this movie. Neither the director nor the actors are very famous, especially the leading actor is Darth Ting Hoffman, this is his first movie, why do you have such high hopes?"

Tan Xiaozhong also laughed, and he said confidently: "Evans, I believe your vision! Since you said that this movie has the strength to win an Oscar, then this movie will not be too bad anyway. Besides, the director Mike I believe in the strength of Nichols. The "Spiritual Desire" he directed has already demonstrated his extraordinary directing ability. He even spent more than a year on "The Graduate". I didn't Reason not to believe him! I also know that actors are not very important in exploratory films, and some newcomers may be more interesting to the audience."

Robert Evans shook his head and said: "Dear Mr. Tan Xiaozhong, maybe you are not familiar with movies. You must know that there is a huge difference between the eyes of the award committee and the eyes of the audience..."

"I admit this!" Tan Xiaozhong interrupted him, and then said decisively: "That's why we have room for hype! After our 10 days of hype, "The Graduate" will definitely achieve very satisfactory box office results!"

Robert Evans shook his head helplessly and said: "Okay, since you are so confident, then tell me your solution. If I think it is reasonable, we will sign an agreement."

Tan Xiaozhong nodded and said, "You are in charge of the frontal hype, and we are in charge of the behind-the-scenes hype."

"Front hype? Behind-the-scenes hype? Talk about it..." Robert Evans finally faced up to Tan Xiaozhong's "hype" method.

"First, starting tomorrow, you will publish a message in the major media, saying that your company will go to the UK again and strongly invite the Beatles to sing the theme song and episode of "The Graduate". If the Beatles this time If they are really willing to come to sing, that would be great. If they still refuse to come, it doesn’t matter. This will attract the attention of the majority of Beatles fans. Second, invite some famous people to watch "Graduation" "Birth" and let them post their impressions. It doesn't matter whether it is good or bad, it would be great if it could spark a debate about this movie. Third, make some high-quality posters and spare no effort to post them in major movie theaters. Add a sentence like this on the poster: "People with old-fashioned ideas, please do not watch." Fourth, let Streisand sing "Scarborough Fair" on TV and radio, and must indicate "The Graduate" fifth, sponsoring the pick-and-roll activity for watching the movie "The Graduate", and giving rewards to those who can pick out the faults and flaws in the movie and publish in the media while watching the movie. Hehe, the rewards are divided into Third class, rewards will be given in three levels of 10, 5, and 1. Sixth, vigorously promote the mysterious Chinese "Tang mocking"..." Tan Xiaozhong said eight hype methods in one breath, and Robert Evan Si was dumbfounded when he said that, he didn't expect that a movie would have such a way of publicity.

It had been a long time since Tan Xiaozhong had finished speaking, and Robert Evans was still thinking about each item. Finally, he smiled.He sighed and said: "To be honest, some people have used these methods of yours before, but they have not been used so intensively. I have to admit that these methods of yours are indeed very clever. In the next 10 days, I believe The entertainment pages of the entire United States will have reports on "The Graduate". After such publicity, if "The Graduate" is not popular, then our group will really feel ashamed. Haha..."

Tan Xiaozhong nodded and said: "It is indeed as you said. Dear Mr. Evans, what do you think about the prospects of our cooperation this time? Are there any obstacles?"

Robert Evans really admired these Chinese people from the bottom of his heart.He knew that if the hype was carried out in this way, the movie "The Graduate" would definitely be a commercial success.Thinking of this, he laughed and said, "Very well, we have cooperated, and I believe we will have a happy cooperation. Oh, by the way, what about your 'behind-the-scenes hype'?"

"I'm sorry, we need to keep this a secret for now. In any case, our hype will definitely attract more and more attention! I believe that our cooperation this time will definitely achieve a 'win-win'!"