Rebirth of the Powerful

Chapter 201

Xia Xiaoluo originally thought that Su Jiangchun's introduction would be shorter, but he found that her introduction was longer than what he saw.Hearing that the content introduced by Su Jiangchun was similar to the information he had mastered in his previous life, he couldn't help but wander off.

Su Jianglip's black skirt fits perfectly today, and the single-breasted suit can hardly cover the lofty mountain inside, and the white shirt is bulging, which is very good - her sitting posture is very standard, with a pretty waist Straight, it makes the slightly raised buttocks more plump, and the buttocks transition along a gentle arc to the round thighs - the skirt is too short, and from the angle of Xia Xiaoluo, a bastard, she can actually see her black hair. Her little lace underwear—nosebleeds, distraction—on her feet she wore a pair of black high heels with a heel of six centimeters, small and delicate, not enough to hold tightly.

"So, the health care product industry is an industry full of opportunities, fierce competition, and even chaotic... Chairman Xia, are you listening to me?"

Su Jiangchun looked at the eyes of the young man in a small suit dishonestly scanning her whole body, and secretly cursed in her heart, this little pervert, his eyes are straight!It's not like you haven't seen my sister's legs, I'll show you enough tonight.She's lustful, and she deserves her time.

In fact, it's not that Xia Xiaoluo doesn't listen, but the current situation of the health care products industry is not any different from the information he collected when he compiled "History of Private Enterprises in China" in his previous life. He just used Su Jiang's lips to confirm his thoughts From the memory in the book, it seems that although my rebirth back in 1990 has changed my life trajectory, China's business structure has not been broken, and the general direction and policies are still moving forward according to the original established trajectory.

"Well... I'm listening. I'm the most polite person. When others are talking, I never lose my mind." Xia Xiaoluo said shamelessly.

Then, he put on a look of righteous indignation, and said: "This group of health care products companies are too bastards, you can just say that Chinese soft-shelled turtle essence, put a turtle in a ton of oral liquid, dry it, that one will be happy!" Turtle, this swimming pool is too wide! The industry self-discipline of Huaxia Health Care Products is too poor, and the development of NGO organizations is seriously lagging behind! Go ahead and focus on introducing companies in the industry that may compete with us."

Seeing that he listened seriously, Su Jianglip smiled, and then said: "As I said before, the competition in this industry is very fierce, the industry concentration is not high, and there are many small manufacturers, but they will not put pressure on us. In the stage of maintaining survival, don’t worry too much. Enterprises that can compete with us include Life Nuclear Energy, Leon No. [-], Liyuan, and Longfei. We have analyzed their market behavior within three years, from the strength of competitors Analyzed these companies from the perspective of reaction and reaction.”

Su Jiang's lips paused, reminding Xia Xiaoluo that the following content is very important and will play a key role in future decision-making.

"Among them, Liang No. [-] is a state-owned enterprise, which is an advantageous enterprise, but its decision-making is not flexible enough and its response is slow; life nuclear energy, a newly emerging private enterprise, is a selective response, a market challenger, attacking local small enterprises, and its market is limited to Jiangsu and Zhejiang. ; Liyuan, a new private brand, adopts roundabout and flanking attacks. It is a market challenger and focuses on the rural market. The most important thing we need to pay attention to is Longfei. Longfei is a dominant enterprise that occupies the national market. Those who responded strongly belonged to fierce market competitors."

Xia Xiaoluo nodded and said, "Then, what strategy do you think we should adopt!"

Su Jiangchun was naturally prepared, and said eloquently: "In view of this situation, I think we should appear as market niche players, choose market segments that big companies are not interested in, and provide professional health care products. , using the method of flank attack to occupy the opponent's weak areas and market segments that the opponent has not set foot in; at the same time, adopt roundabout tactics to avoid the fiercely competitive market."

"No—" Xia Xiaoluo leaned on the chair, shook her head, and said calmly. "First, in terms of market competitors, we should not appear as a market niche player, but as a challenger. Second, in terms of offensive strategy, we must focus on frontal attack. In terms of products, channels, Prices, advertising, human resources and other aspects of the opponent's bayonet, and hand-to-hand combat. Third, to bring down Longfei Health Products Group as a means, and to increase brand awareness as the purpose, to launch an all-round attack on Longfei Health Products."

"Aiming at Longfei Company?" Su Jiang gasped. "Long Fei is very violent in terms of personality and management! Moreover, he will even use illegal means to harm competitors!"

Xia Xiaoluo stood up, walked to the window, looked at the warm spring light outside the window, squinted her eyes, and said in a deep tone: "I came to this world to build something, Destroy something, leave a little trace on this world, otherwise, wouldn't I come to this world for nothing?"

Su Jiang's lips froze for a moment, and she suddenly felt a kind of vicissitudes and loneliness in Xia Xiaoluo that was absolutely incompatible with his age, as well as an indescribable depth.

She was stunned for a moment before she came to her senses. She felt that it was irrational for Xia Xiaoluo to use Long Fei as an imaginary enemy to confront Long Fei. After all, the other party had been involved in the health care product industry for five years, and the products had already gained a certain reputation and had huge assets. The cash flow is sufficient, and in any respect, the newly established Ruihui Company has no advantage.If you make enemies with them, wouldn't you be asking for trouble?

Therefore, she was silent for a long time without speaking.

Xia Xiaoluo seemed to have sensed Su Jiangchun's hesitation and uneasiness, walked up to Su Jiangchun, stroked the beauty's hair lovingly, and said, "It's not because of my impulse, nor because of my love for the dragon. Fei's personal grievances and likes and dislikes are determined, but we fully respect the laws of business. We want to form such an impression on the public and the media. It is precisely because of the rise of our company Pfizer that we defeated Long Fei that led to Long Fei's demise Then the hundreds of millions of dollars in advertisements and brand value of hundreds of millions of dollars that Long Fei has invested in the media over the years will be transferred to Pfizer."

"That's true. But the premise is that we can beat Longfei. However, Longfei is too powerful! Their assets are dozens of times that of ours, their brand value is at least [-] million yuan, they have sufficient cash flow, and extensive market channels. Can we beat them?" Su Jiangchun said anxiously, she felt that she must stop Xia Xiaoluo's irrational behavior, no, it was simply unreliable behavior.

"Longfei Company has huge assets and strong strength, but it is not impeccable!" Xia Xiaoluo leaned on the desk, hugging her shoulders and said calmly. "In terms of personnel management, they implement the family business small workshop management model, his illiterate old mother, brothers and sisters occupy confidential positions, inbreeding, nepotism prevents many real talents from being reused, and there are many complaints; in terms of marketing, They exaggerate the effect and make false propaganda. It can be said that they have high popularity, low reputation, and almost no loyalty; in terms of leadership decision-making, they are too romantic and radical; in terms of internal management, finance, sales, etc. are very chaotic. The first aircraft carrier is actually the Titanic that has touched the reef and is about to go silent! Let him sink to the sound of music!"

Su Jiang nodded slightly, and had to admit that what Xia Xiaoluo said was the truth. She had worked in Longfei for several months, so she had a deep understanding of it.However, what shocked her was how Xia Xiaoluo understood all of this so clearly. Looking at Xia Xiaoluo's indifferent eyes, she felt like she was looking at an out-and-out devil.

"We want to be the leader in the health care products industry, and we must use a company as a sacrificial flag!" Xia Xiaoluo spat out these few emotionless words coldly.

"Short-handed combat", "bayonet sees red", "opening the knife to sacrifice the flag" these words Xia Xiaoluo said in a calm tone are full of bloody taste, they all say that shopping malls are like battlefields, Su Jiangchun only has a deep understanding of this at this moment experience.The market is cruel and ruthless. If one company becomes the overlord, countless companies will fall down. It can be said that the road to success of a company is laid by the bones of countless failed companies.

And Xia Xiaoluo's decisive temperament made her feel a kind of majesty and heroism, which was a kind of heroism different from that of politicians, which was a brand new feeling——all these made her Heart agitated.

"Tell me about Longfei's main products." Xia Xiaoluo walked to the wine cabinet, took out a bottle of red wine, poured it into two goblets, and handed it to Su Jiangchun.

Su Jiangjian took the wine glass, took a sip with her petal-like lips, and said, "Longfei Yanling Yishoubao, a traditional health product, claims to improve immunity, improve human body functions, cure diseases and strengthen the body without diseases." .”

Xia Xiaoluo took out a piece of paper, on which was written the "palace secret recipe" bought from Tian Fengcai's father - "Scorpion Dragon Wine", said: "This can compete with it."

Su Jianglip took it over, glanced at it, and said: "The second one is Vitality Oral Liquid, which claims to contain bifidus factors. According to the promotional materials, it can enter the intestinal tract to reproduce, improve the microcirculation of the human body, and achieve the goal of managing the human body's environment and health care. Its efficacy. As for how to research it, it is unclear. They are mainly these two flagship products.”

"Yes—I see." Xia Xiaoluo took out a newspaper and said, "Look at this—"

Su Jiang picked it up, and saw the eye-catching headline in the newspaper that read "Seven champions with a magical formula". The article said that Ma Jiashan, the head coach of the national track and field, used the magical formula passed down from his ancestors to take it for his athletes. In the 1990 Asian Games that just passed, he won the long-distance running championship, and he also won 6 championships in other world-class events within three years.

Xia Xiaoluo said: "Take this formula, find Ma Jiashan, and tell him that as long as he says in the media that this formula in our hands was transferred to us by him, give him—one million!"