Rebirth of the Powerful

Chapter 223 Stock Market!

Huang Zhuo smiled, and began to uncover the answer, saying: "I call Xia Xiaoluo's model a 'similar financial operation'."

He turned his head to Xia Xiaoluo and said: "If what I said is wrong, you have to point it out. This time Xia Xiaoluo's operation has taught us a vivid business management lesson. I have learned it. Compared with us in The lessons learned in the Harvard president class are all vivid!"

Xia Xiaoluo smiled and nodded, Cao Weiye urged: "Worry! Tell me! Tell me!"

Huang Zhuo shook the red wine in his glass, and said: "Xia Xiaoluo's method - the first step, I call it 'building a foundation', registration of overseas companies, purchase of patents and secret recipes, application for patents and approval from the Ministry of Health. Production license - These form the foundation for the rapid expansion of Ruihui Company. This foundation is very solid. The two secret recipes come from a famous track and field coach of the national team, and a senior expert from the pharmaceutical industry, as well as the background of overseas companies. The most important It is our products that are indeed effective, which is what other health care companies lack most. All of the above forms a high-end impression in the minds of consumers. Therefore, we can form potential energy and form a swooping promotion strategy for Paved the way for rapid expansion later on.”

Huang Zhuo talked eloquently: "The second step is crazy advertising, which I call 'campaign'. Whether it's public relations, soft articles, suspenseful advertisements, TV talk shows, or Chu Xiuhan's scandal, etc. , in essence, it’s all about advertising. It’s just that Xia Xiaoluo’s advertising cost is low, but the effect is the best. This step is no different from other health care products companies on the surface, but it is the most critical! This step can create popularity among consumers , let consumers accept the products of Ruihui Company. Then there will be an inevitable result—"

Huang Zhuo paused, looked at Xia Xiaoluo with admiration and said, "The result is the third step—'gathering energy', gathering popularity—it will make dealers form profit expectations! Let them think that they will make money , will make a lot of money, and Xia Xiaoluo's advertising is so clever, so high-density, such a news effect, huge controversy and social repercussions, so low cost. After China's reform and opening up, the business world is unprecedented. It may even be unprecedented."

He seemed to be lost in thought, reminiscing about the whole process of Xia Xiaoluo's operation, and said: "Using great momentum to overwhelm people, and using big profits to lure people, we were able to blast the national market in the shortest possible time. There is really an intriguing marketing essence in the combined style!"

Xia Xiaoluo cupped the back of her head with her hands, leaned on the chair, and said leisurely: "This is thanks to Long Fei and Tang Yi. Long Fei is a very aggressive entrepreneur, and Tang Yi is very good at hype. We are so The tit-for-tat confrontation with Longfei Health Products Company immediately enraged Longfei Company, and they will definitely attack us!"

Huang Zhuo smiled and said: "The fourth step is to use the dealer's profit expectation to cash out the distribution rights through auction. Because Ruihui has successfully obtained a pivotal position in the Huaxia health care product industry, such a market position makes Ruihui Bargaining power is in the active position when dealing with dealers. Xiao Luo uses the open bidding model, and I have my own tray below, to maximize the competition among dealers! In short, use dealer funds to use Because of scale expansion, it will be an important strategy and tactic of Ruihui Company. It can also be said that Ruihui Company is like a bank, absorbing funds from many dealers, and does not need to return them. He turned the expected profit of distributors into Ruihui Company Funds that are actually available, so this is a 'financial-like operation' model."

He looked at Cao Weiye and then at Xia Xiaoluo with burning eyes, and said, "Xiaoluo's company is a lightweight company with very few fixed assets, while the biggest feature of Huaxia Bank is that loans must be secured by fixed assets. And the debt ratio cannot exceed 100%. Xia Xiaoluo took advantage of the goodwill and brand of a lightweight company to avoid its disadvantages, and did not seek financing from the bank, which is very clever."

Cao Weiye understood. He patted Xia Xiaoluo on the shoulder and praised sincerely: "Not bad. Well done! The key point is that you have circumvented the current law on illegally absorbing public deposits very well."

"Papapa——" Xia Xiaoluo nodded, raised her hands, looked at Huang Zhuo applauding gently, and had to admire Huang Zhuo's vision. This sentence should be the most insightful insight into Xia Xiaoluo's series of operations up.

Huang Zhuo stood up holding the tall glass, paced back and forth in the large box, stepped on the thick floor stalls, without making a sound, he talked eloquently: "Actually, if we are more cruel, we can also ask them to order , advance payment, delay delivery time. Continue to embezzle their payment!"

Xia Xiaoluo rolled his eyes at him, tapped his fingers casually on the table, and said, "Business should be a win-win situation, not squeezing the upstream and downstream to no avail! Leave a way for others to survive! If the distributors collapse, there will be no profit." We ate it!"

Huang Zhuo laughed, walked behind him, patted his shoulder affectionately, and said, "I know, our classmate Xiao Luo is a businessman with moral blood!"

Xia Xiaoluo rolled his eyes at him, and said, "That's right! Money, how much you earn is too much? You must know how to be content!"

Huang Zhuo laughed, and said happily: "Since we have created a brand, let's use them to the extreme! I think that Scorpion Dragon Wine can also use scorpion seeds to raise funds for downstream farmers!"

Xia Xiaoluo has indeed considered this one. It is not impossible, but it has a great possibility of success, because the peasants in China at that time were poor and backward, and they were too eager to make a fortune.

But he thinks that if financing from farmers, the first one is that it is too scattered, and a farmer can spend up to [-] yuan-this is the highest limit that this group can bear at the time, which is really meaningless, and it is very complicated to operate, the most terrifying It's just that once there is trouble in Ruihui Company, Huaxia farmers have always had a fine tradition of rebelling. Ruihui Company may not have the ability and experience to deal with these people——

There is another reason that is not humane, and even makes Xia Xiaoluo seem a bit benevolent. Xia Xiaoluo believes that Huaxia Kingdom has used the scissors difference between agricultural products and industrial products for a long time to extract a large amount from the countryside. Farmers really don't have much money and resources, and raising money from them will scare them. Xia Xiaoluo is a little hesitant, so he can only shake his head and say, "The time is not right now, we have to wait."

Huang Zhuo didn't pursue this issue, but just looked at Xia Xiaoluo seriously and said, "But, I have a question, the funds have been raised, how are you going to spend them?"

Xia Xiaoluo said confidently: "In the original stock market, we will start to build positions in July and August! Although our financing is long-term financing with no capital and no interest, I think investing in original stocks is the most cost-effective and has the highest return."

Huang Zhuo looked at Xia Xiaoluo worriedly and said, "As far as I know, at the end of May 1990, the Shanghai stock price index had just reached 5 points, then it broke through 100 points at the end of August, and it reached 8 points at the end of September. In the middle and late May of 200, the market suddenly spread the news that the country would rectify the Shenzhen stock market and the listing of new shares would be suspended, so the stock price rose even more crazily. During the month from May 9 to June 300, 4 , The price increases of the five listed stocks in Shenzhen are: Shenzhen Development Bank 2%, Vanke 1990%, Yuanye 5%, Jintian 1990%, Anda 5%.

"The frenzy quickly transferred to Shanghai, which was relatively calm at the time. It is rumored that in July 1990, due to the excitement of the Shenzhen stock market, 7 people deliberately moved from Shenzhen to Shanghai. As soon as they left the airport, they called taxis to drive Go to the hotel closest to the Exchange."

"The overheating of the stock market has also attracted the attention of the management. In particular, cadres of Shenzhen's party and government agencies hold a certain amount of stocks, and some of them conduct speculation activities through relatives and friends. The public has great opinions. The People's Bank of China and the Audit Office sent personnel to investigate , Beijing began to remind Shenzhen to strengthen management.”

"In May 1990, Shenzhen issued a price limit of 5%. In mid-June, the State Council approved and forwarded the National System Reform Commission's article "The Shareholding System Reform of Publicly Issuing Shares to the Public No More New Points". People believed that there was a shortage of stocks. It will be more serious, and the crazy speculation will continue. On June 10, Shenzhen introduced a 6% price limit again, and people began to wait and see. On June 6, the price limit was lowered to 18%, and the price limit was still 5%. On June 6, Shenzhen also stipulates that stock sellers need to pay stamp duty, pay dividends at the end of the year, and shareholders’ income exceeds the bank’s one-year interest, and they must pay a 26% personal income adjustment tax. At this time, people’s enthusiasm for stocks began to cool down. November On the 1th, Shenzhen’s party and government cadres responded to the new regulations and began to sell shares one after another. From December 5th, the Shenzhen stock market turned around and began a 6-month long decline. So far, the stock market has been falling!”

He looked at Xia Xiaoluo with burning eyes, and said, "Do you know these things?"

Cao Weiye stroked his shiny forehead, frowned, and said a little worriedly: "On April 1991, 4, there was zero transactions in the Shenzhen market for one day. It shows how cold the market is! We are too risky to enter now."

"I think we need to be greedy when others are fearful." Xia Xiaoluo said firmly. "Actually, when to buy? There is a very simple indicator, which I call the 'bicycle indicator', that is when the number of bicycles outside the securities sales department is the least. At this time, everyone is afraid, and the cost of opening a position is the lowest!"

Both Huang Zhuo and Cao Weiye remained silent. Cao Weiye took out a cigarette and threw it to Huang Zhuo, and said with a bit of worry: "Accordingly, I can earn [-] million yuan this year, which I already feel incredible... If you invest in Hainan Real estate, getting approvals, and speculating on land are also good."

Huang Zhuo also agreed: "In terms of policy, Hainan's real estate market is clearer than the stock market. After all, our national leaders visited Hainan last year, and reiterated that the development of the Hainan Special Economic Zone will not waver."

Xia Xiaoluo is depressed. It seems that these two masters are very afraid of the risks of the Shanghai and Shenzhen stock markets. Although they are the vanguards of Huaxia state-owned assets and foreign capital, they still have the most common mentality of future generations of Huaxia stockholders - chasing the rise Kill down!

However, it was also difficult for Xia Xiaoluo to express what was in his heart. According to his previous life, when he compiled "30 Years of Huaxia Capital Market", he clearly remembered that on August 1991, 8, 19 and 21, 23, Shenzhen held 25 consecutive "rescue" meetings. On September 4, Shenzhen's fifth "rescue" meeting was held.It is said that the atmosphere of the meeting was dull, and the mayor of Shenzhen once again made a major decision-implying that institutions should enter the market, with the purpose of cultivating a few entrepreneurs like the Li family in Hong Kong.

“救市行动”正式拉开帷幕。1991年9月7日起，深圳市政府筹集资金2亿元，开始秘密救市。9月7日，深发展的价格被托到13.85元。接连几天，深发展都跳空高开，终于在9月12日到达14.5元。

Since December 1990, 12, the Shenzhen Stock Exchange has experienced nine consecutive months of long-term declines, which wiped out 8 billion yuan in the total market value of the Shenzhen Stock Exchange, leaving only 9 billion yuan.With such a rescue, by the end of September, the Shenzhen stock market finally stopped falling and rebounded, rising by 8 points and closing a positive line.Some news passed through unknown channels and directly reached the shareholders' ears - "the government is bailing out the market." The government's actions immediately mobilized the enthusiasm of the shareholders. In the first ten days of October, Shenzhen Development Bank rose to 35 yuan. Under the leadership of Shenzhen Development Bank, the Shenzhen Stock Exchange fully rushed out of the bottom.