Rebirth of the Powerful

Chapter 666

After the Lunar New Year, before the smell of the New Year dissipated, the first issue of "January Magazine" edited by He Shiyun came out!

This magazine, under the background of the times at that time, gave people a refreshing feeling.Whether it is the layout design or the awesomeness of the content, the readers at that time were dumbfounded.

The gray-black cover and red font, in the lingering aftertaste of the Chinese New Year with the sound of firecrackers, are in stark contrast with the joyful and heavy flavor of the New Year, giving it a gloomy feeling.The bloody words "The Truth About KK Cosmetics" made people look shocking, even a bit creepy. ,

In the magazine, seven major problems of kk series cosmetics were listed, which were dubbed the "seven deadly sins".They are: heavy metals exceed the standard, the production environment is harsh, China's domestic and foreign markets use different industry standards, and so on.

On the comment board, the comments written by Wen Zhang and several other commentators are also quite deafening.Some humanities scholars exclaimed that the comments of Wen Zhang and others are quite like the legacy of Mr. Lu Xun.

Here are a few excerpts for the readers.

"Foreign brands used to be high-quality, high-priced, and even more high-end brands in the eyes of Chinese people. Now foreign brands continue to deteriorate in the Chinese market, including clothing, food, housing, transportation and other product problems. Refrigerators, Nike basketball shoes with exaggerated prices and reduced air cushions, Toyota cars with defective rear lights and brake failures... the list goes on and on. Foreign brands have lost their former aura and faded in the eyes of Chinese people.”

…………

"There may be foreign businessmen or Chinese people who think that it is due to China's quality environment, and it is also the impact of lack of integrity and morality. There is an old saying in China that those who are close to Zhu are red, and those who are close to ink are black. The author thinks that things are not so simple, but There are suspicions of foreign brands shooting themselves in the foot with a stone.”

"Foreign brands have gone bad because of their own indiscretion. It is their own bad reputation, not the fault of others. First of all, the double standards of foreign brands have harmed themselves. It is a standard for the products exported by developed countries, but it is another for the development of Chinese companies. A standard. Although it is interpreted as referring to local standards and the reality of the consumer country, it actually lowers the standard of the product.”

"Secondly, some foreign brands have an idea of ​​inequality towards Chinese consumers. Because foreign brands have different standards for developed countries and developing countries, it means that consumers cannot enjoy the same treatment as developed countries, and the result is even worse. Unscrupulous."

"Furthermore, foreign brands enjoy some special advantages, which make them unable to find their way to the north. They are complacent and arrogant. Since the illegal cost of dishonesty is very low, it is inevitable to cut corners in pursuit of high profits, so foreign brands have repeatedly lost their reputation... "

These commentary articles are like a burst of black-bellied literary youth... Wen Zhang has now become a celebrity in the university town, and the literary clubs and school newspapers of several surrounding colleges have invited him to give lectures.After being flattered by this, Wen Zhang was very embarrassed.

However, this guy still kept a sliver of sobriety, and he was more grateful to Xia Xiaoluo.He deeply understood that it was Xia Xiaoluo who provided them with a stage to display their talents.Otherwise, they are still suffocating in the small Heart Lamp Literature Club, being angry at that self-proclaimed Gu Qingcheng.

Wen Zhang now feels quite elated. Back then, at the Xindeng Literature Club, he had to ask someone to publish an article, and he was afraid of flattering Gu Qingcheng when he had nothing to do.Now Gu Qingcheng from the Heart Lamp Literature Club invited him to give a lecture, but he proudly refused.

Now, thinking about Gu Qingcheng's mournful and devout expression, Wen Zhang felt extremely refreshed.

After the inaugural issue of "January" was published, kk cosmetics were like a monster with its painted skin uncovered, which shocked the public, boiling over it, like frying pans, and they realized that they had been buying kk as a luxury , After using it once, I feel that I am several grades higher, and the establishment of aristocratic kk, it turns out, is so unbearable!

It's also a luxury product. In fact, they can't even call it a safe product!Not only will it damage your body if you use it, it will even endanger the health of the next place and cause deformities in babies!

Thousands of victimized consumers suddenly appeared. They all thought that the accident with kk cosmetics was an isolated incident. Now, they understand that they are a group of victims, not a group of two at all. .

Consumers began to complain to the Consumers Association, and some even began to use judicial means to protect their rights.

And at this time, the reaction of kk cosmetics was quite shocking.Their reaction turned out to be - no response!

When consumers turned against Yingtian, kk cosmetics did not respond positively or even sideways.They even closed the door and refused to accept further verification and interviews from the media.

At that time, the concept of crisis public relations was not strong.However, industry researchers and consumers were still deeply impressed by the battle between Ruihui health care products and Longfei health care products in the past few years. Longfei was just a local private enterprise run by a Chinese bumpkin. At that time, it already had a strong crisis. Public relations awareness, and even pulled out the group of young political writers of "China Can Say No" to come out to sit in the town, how amazing is this?

However, at this time, the performance of kk cosmetics compared with that of the country bumpkin Flying Dragon made them very surprised, even surprised.The concept of crisis public relations is an imported product. Everyone takes it for granted that the public relations capabilities of foreign-funded enterprises must be much stronger than domestic ones.

However, in fact, kk cosmetics did not carry out any public relations activities.

This made Huaxia consumers feel stunned. When they were confused for a while, they suddenly realized that kk cosmetics did not have a sense of public relations, but that when they faced Huaxia consumers, they always had a kind of superiority. attitude.They simply don't want to or don't think PR is necessary.

Huaxia consumers who realized this were completely furious.Although anti-Japanese demonstrations will not break out, it is common for many Chinese citizens to throw the kk cosmetics they bought at high prices on the street and burn their advertising brochures.

Immediately afterwards, some conscientious media in Huaxia began to make efforts.Reports from the "January" were reprinted one after another, and in an instant, these reports were overwhelming, and finally became a prairie fire.

Of course, the influence of the Hu Shuwen family, which is deeply rooted in the Chinese media field, also contributed to this matter.With their family connections, it's just a matter of a few phone calls.China's authoritative party newspaper, which has never been very critical of commercial affairs, actually published a current commentary on this matter, and several of them fired at the same time.

Only at this time did kk cosmetics realize that the situation was out of their control.They started a public relations crisis. However, they understood China's national conditions very well. They did not apologize to consumers, nor did they admit their mistakes. Instead, they started looking for government officials, hoping to manage the media.

Of course, some Chinese officials often do this kind of thing.When they started, they naturally took care of everything, thinking that they could solve this matter.However, the fact is not as simple as they imagined.When those Huaxia officials knew that it was the Hu family, who now controlled the Huaxia Press and Publication Administration, who were behind the effort, they all retreated in despair.

In the end, under the leadership of Xia Xiaoluo, Phoenix Media began to make efforts on a global scale, and the "Wall Street Journal", "New York Times", and "The Times", which had a good relationship with Tianxia Group and Phoenix Media, reproduced it one after another.Turn this thing into a global event!

All this caught KK Cosmetics by surprise, and when they realized that the situation was out of their control, they were even more on pins and needles.This incident not only surprised the executives of KK Cosmetics, but even shocked the Mitsui Group!

Then, the shares of kk cosmetics listed on the New York Stock Exchange and the Tokyo Stock Exchange were heavily sold and shorted.The stock price plummeted 40% in three days!This result shocked industry and financial scholars around the world.In the following years, this incident has repeatedly appeared in the teaching materials of major business schools around the world, as a negative teaching material for the failure of crisis public relations.

Xia Xiaoluo easily earned [-] million US dollars by short selling kk cosmetics in the stock market.Of course, Xia Xiaoluo, who is now so rich in assets, didn't take this matter to heart at all.He has further and deeper plots.

…………

Japan, Ginza, Tokyo, [-]-chome.

In the dove hall.

This is a place full of Japanese classical culture. Straw mats are spread on the straw-scented tatami, and there are screens with paintings of ladies, flowers, mountains and rocks, and pines.

In front of the screen, there is a coffee table horizontally.Wearing a Japanese kimono, Mitsui Fuka sat behind the coffee table with a gloomy face. His eyes, like poisonous snakes, exuded a cold light. He held a delicate white porcelain wine glass and sipped sake one by one.

Beside him, three stunning Japanese geisha were gently rubbing his shoulders, beating his thighs and other places.

"Brother, it's not that I was reckless, but that they...have... already pushed us, and I have to resist." Jun Mitsui straightened his waist and knelt in front of him, but it was useless Served on the table, but at a distance from the table, respectful, but with a bit of fear on the first way.

His arm had already been covered with a heavy plaster cast, and a piece of bandage was straddling his neck diagonally. Seven or eight layers of bandages were wrapped around his head, which was still stained with blood.He used to have a rather handsome face, but now it is even more bruised and purple. Calling him Zhu Bajie insulted his classmate Bajie.

"Then, do you know the identity of that girl?"

"啯" sounded.

Mitsui Fuka poured a full glass of sake into his mouth, swallowed it in one gulp, and asked coldly.

"I know..." Mitsui Toshi raised his head in panic, and found that Mitsumi Fuka's expression was extremely displeased, so he replied panickedly, "I know, he is the daughter of He Jingsheng, Party Secretary of Zhongzhou City..."

"Snapped!"

Mitsui slapped the table deeply, and the faces of the three geisha behind him turned pale with fright, and Mitsui Toshi was trembling even more.As a child of the same generation, Toshi Mitsui certainly understands Mitsui Fuka's influence in the Mitsui family. What's even more frightening is his cruel heart and wrists that are as cruel as a poisonous snake!

Mitsui Fuka pressed his hands on the table, leaned forward slightly, his eyes flickered like poisonous snakes, looked at the trembling Mitsui Jun in front of him, and said with a bit of disdain: "If that's all, I would like to praise you Shout out, good man! You are worthy of being our Yamato nation, and worthy of being an outstanding child of my Mitsui family..."

Mitsui Jun raised his head, and looked at Mitsui Fuka suspiciously with those rotten peach-like eyes.

This article comes from reading novels