Beauty's Personal Physician
Chapter 296 Exciting 1
The female planner, Kaede Kawashima, blushed instantly, so she naturally knew why someone would react like that.
"Well, there are so many trademark proposals, Xiaofeng, which one do you like the most?" Yang Di smiled sarcastically, and asked the copywriting planning girl in front of her.
"Manager, I am more inclined towards 'Shichen Vipshop', and the discussion of the copywriting team is more satisfied with 'Haoyu Selling Drugs'!" The female planner Kawashima Kaede said seriously, she thought that the department manager wanted to When I tested myself, I didn't stop right away. While reporting the intention of the office, I also clarified my own point of view.
"Okay, let's go to 'Shichen Vipshop', this sounds more avant-garde!" Yang Di waved his hand and said with a smile.
Nima!Brother is still smart, if there is a problem, let these talented people solve it, otherwise, the dozens of pages of trademark cultural background, publicity ideas, and brand positioning in that folder will take at least half an hour to read.
The female planner, Kaede Kawashima, showed joy on her face. Although the department manager made a somewhat random decision, she finally adopted her own opinion.
For her, this is undoubtedly a face-to-face affirmation!
Liao Tingting, secretary of the board of directors, was slightly speechless. Is this guy really here to show his strength?Why did he decide on such an important matter as a trademark proposal without even looking at the text?
If the chairman and a group of directors were present, he would have to vomit blood. This young man who just issued a military order with them and took away 20 billion operating capital, made too hasty a decision-making, not at all the style of a professional manager!
"Manager, we are a drug seller, a consumer group, for the general public, older people, the name is too foreign, I'm afraid it's not good?" At this time, a staff member of the copywriting planning team stood up to oppose Kaede Kawashima's idea. preference.
He felt that such an important project should not be judged by his own preferences, but should conform to the market positioning.
"Hmm... makes sense, but I still prefer 'Shichen Vipshop'!" Yang Di touched his chin and said.
A group of people around them were covered with black lines.
Even Chuan Daofeng blushed. He was full of confidence in his own vision, but now, for some reason, he felt a little guilty towards his colleagues.
"Okay, trademarks are important, but building a brand is the key. Haven't you noticed that there are many unrefined trademarks in the market today, and the products under your command are still selling like crazy?"
Yang Di said solemnly: "So, this matter is over here, the copywriting planning team can start preparing relevant promotional content!"
Seeing this, Liao Tingting stood not far away and nodded secretly. This guy can barely accept it if he is rash, but if he is indecisive, then he must not.
The people she transferred here were all sales and publicity elites, and they were all veterans in the industry. They were specially used as bargaining chips in order to build a new brand.
At first, she was worried that the leading boss himself would not be able to restrain these talents. After all, this guy is too young, and these subordinates can all call him little brother.
But now it seems that she is worrying too much. This guy is very young, but he looks quite courageous...
"Manager, if the funds allow, I propose to invite a group of Korean stars to speak for our new brand!" The director of the publicity department stood up and proposed at this moment: "The pressure of public opinion that Korean stars face is much smaller than that of domestic red stars. The price tag can keep up, even if you endorse an emerging brand in this industry, you won't have too many scruples!"
As soon as this remark came out, a group of colleagues around nodded in agreement. They had discussed this matter in advance, and if they wanted to achieve performance within half a year, they could only put more effort into advertising.
Therefore, the tried-and-tested obvious endorsement link is naturally indispensable. In addition, the advertising placement of popular programs, websites, and magazines can also complement it.
"This is a must," Yang Di said with a smile: "But no Korean Oppa, just invite a group of eye-catching girls. We will focus on a beautiful image this time, and there will be a heavyweight domestic celebrity joining us at that time!"
"Really?" The head of the publicity group exclaimed, the new department was established, and their office was under the greatest pressure.
When it comes to new brands, gaining fame has always been a big problem, but over the years, the atmosphere in the domestic entertainment industry has kept such products secret.
They tried to contact a lot of brokerage companies before, but unfortunately with little success. When popular artists heard about "new medicine" and "new drug sales platform", they basically rejected them directly.
Those who can agree to discuss are also some second- and third-tier artists, and most of them are out of date and have not been able to get a job for a few months. It is obvious that the market influence is limited, or the public is already tired of aesthetics, so it is impossible to find them. .
Therefore, everyone turned their attention to the foreign artist market. Of course, Hollywood is not good. The price is too high. The domestic popularity may not be worth the price. However, Korean artists have entered the domestic market in recent years, which is a very good choice. .
It is said that Korean stars are like shooting stars, rising fast and falling fast. This kind of opportunity to make money is generally not rejected, and it is much easier to handle than domestic red stars.
But to everyone's surprise, this department manager even swore that he had already won a domestic heavyweight. This is somewhat unscientific, isn't it?
Immediately, the meeting room exploded, and the manager did not say who the heavyweight star was. This made a group of fashionable white-collar workers speculate a lot.
"Could it be Yan Danzhi, she has made a few bad movies recently, she is almost called the queen of bad movies!"
"I guess the big guy the manager is talking about is probably Pu Tongyan. That woman is a famous topic queen. It is said that she spends a lot of money on hype all day long. It is not ruled out that she will put down her figure and accept some risky endorsements! "
"It's also possible that Zhan Zhujiao, a member of Beichen Entertainment, is a once-popular actress. After half a year of cultivation, her value is not as good as before. Manager Yang may have already settled it..."
……
……
In the entire conference room, there were whispers everywhere.
For this, Liao Tingting apologized to someone, and said with a smile: "They are all very energetic!"
"Well, and love gossip!" Yang Di smiled.
"Ahem... Manager, just tell me who the big guy is, so our Propaganda Department can tailor the promotional content for him in advance!" The supervisor said awkwardly.
A topic he led immediately lost the image of the colleagues who had just gathered together. Fortunately, the newly appointed manager was young and not a rigid boss.
"Hehe, Manager Yang, let's talk quickly. Today is the first day of the official establishment of the department. Don't let everyone go back with hunger." Liao Tingting was also joking. In fact, as a woman who loves life and loves gossip, She also had a guess in mind.
"Her name is Liu Xinxin!" However, someone said so.
Quiet.
The entire conference room was instantly silent, and the jokes on everyone's faces were completely frozen.
Even Liao Tingting, secretary of the board of directors, has an "O" shaped mouth.
"Well, there are so many trademark proposals, Xiaofeng, which one do you like the most?" Yang Di smiled sarcastically, and asked the copywriting planning girl in front of her.
"Manager, I am more inclined towards 'Shichen Vipshop', and the discussion of the copywriting team is more satisfied with 'Haoyu Selling Drugs'!" The female planner Kawashima Kaede said seriously, she thought that the department manager wanted to When I tested myself, I didn't stop right away. While reporting the intention of the office, I also clarified my own point of view.
"Okay, let's go to 'Shichen Vipshop', this sounds more avant-garde!" Yang Di waved his hand and said with a smile.
Nima!Brother is still smart, if there is a problem, let these talented people solve it, otherwise, the dozens of pages of trademark cultural background, publicity ideas, and brand positioning in that folder will take at least half an hour to read.
The female planner, Kaede Kawashima, showed joy on her face. Although the department manager made a somewhat random decision, she finally adopted her own opinion.
For her, this is undoubtedly a face-to-face affirmation!
Liao Tingting, secretary of the board of directors, was slightly speechless. Is this guy really here to show his strength?Why did he decide on such an important matter as a trademark proposal without even looking at the text?
If the chairman and a group of directors were present, he would have to vomit blood. This young man who just issued a military order with them and took away 20 billion operating capital, made too hasty a decision-making, not at all the style of a professional manager!
"Manager, we are a drug seller, a consumer group, for the general public, older people, the name is too foreign, I'm afraid it's not good?" At this time, a staff member of the copywriting planning team stood up to oppose Kaede Kawashima's idea. preference.
He felt that such an important project should not be judged by his own preferences, but should conform to the market positioning.
"Hmm... makes sense, but I still prefer 'Shichen Vipshop'!" Yang Di touched his chin and said.
A group of people around them were covered with black lines.
Even Chuan Daofeng blushed. He was full of confidence in his own vision, but now, for some reason, he felt a little guilty towards his colleagues.
"Okay, trademarks are important, but building a brand is the key. Haven't you noticed that there are many unrefined trademarks in the market today, and the products under your command are still selling like crazy?"
Yang Di said solemnly: "So, this matter is over here, the copywriting planning team can start preparing relevant promotional content!"
Seeing this, Liao Tingting stood not far away and nodded secretly. This guy can barely accept it if he is rash, but if he is indecisive, then he must not.
The people she transferred here were all sales and publicity elites, and they were all veterans in the industry. They were specially used as bargaining chips in order to build a new brand.
At first, she was worried that the leading boss himself would not be able to restrain these talents. After all, this guy is too young, and these subordinates can all call him little brother.
But now it seems that she is worrying too much. This guy is very young, but he looks quite courageous...
"Manager, if the funds allow, I propose to invite a group of Korean stars to speak for our new brand!" The director of the publicity department stood up and proposed at this moment: "The pressure of public opinion that Korean stars face is much smaller than that of domestic red stars. The price tag can keep up, even if you endorse an emerging brand in this industry, you won't have too many scruples!"
As soon as this remark came out, a group of colleagues around nodded in agreement. They had discussed this matter in advance, and if they wanted to achieve performance within half a year, they could only put more effort into advertising.
Therefore, the tried-and-tested obvious endorsement link is naturally indispensable. In addition, the advertising placement of popular programs, websites, and magazines can also complement it.
"This is a must," Yang Di said with a smile: "But no Korean Oppa, just invite a group of eye-catching girls. We will focus on a beautiful image this time, and there will be a heavyweight domestic celebrity joining us at that time!"
"Really?" The head of the publicity group exclaimed, the new department was established, and their office was under the greatest pressure.
When it comes to new brands, gaining fame has always been a big problem, but over the years, the atmosphere in the domestic entertainment industry has kept such products secret.
They tried to contact a lot of brokerage companies before, but unfortunately with little success. When popular artists heard about "new medicine" and "new drug sales platform", they basically rejected them directly.
Those who can agree to discuss are also some second- and third-tier artists, and most of them are out of date and have not been able to get a job for a few months. It is obvious that the market influence is limited, or the public is already tired of aesthetics, so it is impossible to find them. .
Therefore, everyone turned their attention to the foreign artist market. Of course, Hollywood is not good. The price is too high. The domestic popularity may not be worth the price. However, Korean artists have entered the domestic market in recent years, which is a very good choice. .
It is said that Korean stars are like shooting stars, rising fast and falling fast. This kind of opportunity to make money is generally not rejected, and it is much easier to handle than domestic red stars.
But to everyone's surprise, this department manager even swore that he had already won a domestic heavyweight. This is somewhat unscientific, isn't it?
Immediately, the meeting room exploded, and the manager did not say who the heavyweight star was. This made a group of fashionable white-collar workers speculate a lot.
"Could it be Yan Danzhi, she has made a few bad movies recently, she is almost called the queen of bad movies!"
"I guess the big guy the manager is talking about is probably Pu Tongyan. That woman is a famous topic queen. It is said that she spends a lot of money on hype all day long. It is not ruled out that she will put down her figure and accept some risky endorsements! "
"It's also possible that Zhan Zhujiao, a member of Beichen Entertainment, is a once-popular actress. After half a year of cultivation, her value is not as good as before. Manager Yang may have already settled it..."
……
……
In the entire conference room, there were whispers everywhere.
For this, Liao Tingting apologized to someone, and said with a smile: "They are all very energetic!"
"Well, and love gossip!" Yang Di smiled.
"Ahem... Manager, just tell me who the big guy is, so our Propaganda Department can tailor the promotional content for him in advance!" The supervisor said awkwardly.
A topic he led immediately lost the image of the colleagues who had just gathered together. Fortunately, the newly appointed manager was young and not a rigid boss.
"Hehe, Manager Yang, let's talk quickly. Today is the first day of the official establishment of the department. Don't let everyone go back with hunger." Liao Tingting was also joking. In fact, as a woman who loves life and loves gossip, She also had a guess in mind.
"Her name is Liu Xinxin!" However, someone said so.
Quiet.
The entire conference room was instantly silent, and the jokes on everyone's faces were completely frozen.
Even Liao Tingting, secretary of the board of directors, has an "O" shaped mouth.
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