Teach my brother-in-law

Chapter 60.How a profiteer is made

When I arrived at the chariot and horse workshop, I saw the general manager sent by King Shun. The general manager was surnamed Chen. He followed King Shun from Kyoto to Ningzhou. He used to do things assigned by King Shun.Now that he is sent to the wine shop, he manages things in an orderly manner, and he is fairly fair, so everyone treats each other with courtesy when they meet.

"I've met King Shun." Mr. Chen trotted over and said in a low voice.

"Mr. Chen, that's right. Seeing your radiant face, do you soak in this wine tank every day?" King Shun asked jokingly.

"King Huishun, the young one dare not, but the young one is happy."

"Oh, what is so happy about?"

"King Huishun, our brewery is now very famous. Businessmen from all over the capital, Liaodong, Central Plains, and Lingnan come here every day, thinking that our brewery will give them some wine. This is not every day. , just to get rid of these businessmen." Mr. Chen replied with a smile, now he is a super celebrity in the eyes of those buying and selling businessmen, and they all want to get wine from him. , Businessmen kept posting in, just for the best wine in the world.

"Oh, this is a good thing, wood, how much wine can we produce a day now?" King Shun was also a little excited in his heart, because the income of the empress dowager's mansion was not much, and it all depended on the money paid by the officials in the capital for food and clothing. The speed is also saved and saved, and now this brewery is the best place to earn money.

"King Huishun, now you can get 260 catties of drinks every day, and after the new two stoves are repaired, it can reach about 380 catties." Lin Mutou replied.

"Can you increase the number of stoves to increase production?" Shun Wang asked.

"No, King Shun, now we can't brew more wine. Firstly, it is difficult to purchase grain. There are military situations in the nine borders, and grain allocation support from all over the world. Second, we can't make too much of the world's best wine, otherwise The price will be much cheaper if it is flooded, so that over time, there will be too much alcohol stored in the market, and the alcohol will not be sold but the required expenses will not be reduced. This is hunger marketing." Lin Zicai said in a low voice, this is the same as Baihe Pillow and what he said.

Baihe means to adopt a marketing method called hunger.Bai He talked to him several times before he understood that, in simple terms, others need [-] catties but only supply [-] catties at most, making others think that the wine is sold well and the production volume is not high.

Several people entered the house, Mr. Chen called people to have tea, served some exquisite snacks, and then sat by the door to keep outsiders from entering.

"Hunger marketing, Brother Zicai, hurry up and talk to me about this matter." King Shun asked Lin Zicai, wondering what the hell Lin Zicai had in his head, and why he made such a fuss.

"Prince Shun, the villain dare not bear this title, please take back the title, King Shun." Lin Zicai was very flustered. In this era of benevolence, righteousness and respect, it is against the rules of etiquette for a prince and an ordinary old man to call him brothers and sisters. Known by those hateful officials, he didn't even know how he died.

"You are really a bit sour. Why do you call me that? Let everyone see your distilling process, and the way you keep accounts. You can be called a person with profound knowledge. This king has always respected knowledge." A profound man, besides, you have no words and no merit, so it is appropriate to call you a talented brother... Well, when I got up to speak, I thought you were a straightforward person, but I didn't expect that you were still so boring. Hurry up with me Tell me, what is this hunger marketing?" Shun Wang took a sip of tea and said slowly.

Lin Zicai stood up, still feeling uneasy, but seeing King Shun's face was calm and curious, he relaxed, took a sip of tea, cleared his throat, and said, "King Huishun, this hunger marketing Well, let's put it this way, now the wine shop has nearly three hundred catties of wine at sunrise, and nearly [-] catties in one month, so the commercial shops in various places can't buy more than [-] catties. Ten thousand catties of wine is not much. But empty. But if we increase the production of this wine, it will be [-] catties today, and [-] catties tomorrow. In the end, our wine production will saturate Daming, and the wine will become worthless. "

"Brother Zicai, what do you mean is not to increase the production first, and let these buyers take the wine to various places for sale, and then decide whether to increase the production after seeing how the sales volume is?" King Shun immediately understood the meaning behind it. Reasonable, replied excitedly.

"Shun Wang Yingming! That's the reason."

"Haha, interesting, interesting, just do as you said? Mr. Chen, post a post and ask businessmen from all over the place to come to the wine shop to pick up the wine and leave. We want to see how our wine sales are?" Shun Wang was very excited. Excited, this is the first time in his life to participate in this kind of selling and buying. It turns out that there are such twists and turns in the process, which is really unexpected.

"King Shun, don't worry, let's make the regulations first and then call them over." Lin Zicai said again, there is no way, my wife has thought of all the things that will be encountered today, and also thinks about all kinds of questions that need to be answered by King Shun alright.

"Oh, brother Zicai, do you have any other ideas?" King Shun asked curiously.

"That's right, King Shun, it's certain that we'll call these merchants, but we still need to set up some regulations, King Shun, look... so that we can hold these merchants firmly in our hands... Our good wine , and got official approval..." Lin Zicai said in detail, and what he said was what Bai He had confessed last night.

King Shun, Mr. Chen and Lin Mutou were stunned, they could stuff a big egg in their mouths, no way, it could be like this, this is not to collect tens of thousands of taels of silver from others, and not to bring them back.

"According to this, I'm afraid you will receive nearly 3 taels of silver?" Lin Mutou shook his head and asked.

"Maybe more than that." Lin Zi replied hesitantly, not knowing if the method his wife said would work, if not, he would be ashamed to throw it on the officials.

"what!"

"more than!"

"No way!"

"Shun Wang, Chen Boss, Mu Mu, look at our good wine, which has been approved by the government as the best wine in the world. How can it be sold like ordinary wine? Ours is a special offer. The special wine must not be used as cabbage It's stolen, but it must be guaranteed that the wine sold by each business is the authentic wine made by our winery, so do you have to keep a little deposit... It is impossible for our winery to send people to check for fraudulent behavior. We had no choice but to sell the right to operate and sell, and sold one place to one merchant. For example, we only sold the franchise right to one merchant in Jiubian. Who will sell the franchise to us in Datong, Jibei and other places? I don't care, if this is the case, does this franchise also need to charge some money?" Lin Zi said proudly.

There was silence in the room, everyone stared at Lin Zicai, and then nodded sharply, who doesn't love Yinzi.

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