My best peach blossom luck

Coming out of Xu Yan's office, Wang Yang shook his head lightly, this girl must be planning to wear small shoes for herself, the position of marketing director is not easy to do.

As soon as Wang Yang left here, Xiaomeng entered Xu Yan's office. She poured Xu Yan a cup of coffee and said, "President Xu, do you really want to entrust this project to him? This is a big project." , if it is completed, the annual performance of the marketing department will go up, this is a big pie, why did you hand it over to him?"

"Hmph, it's not that simple." Xu Yan pushed a stack of documents on the table in front of Xiaomeng, and said, "Look at this first. This is the general policy of the project that the board of directors just came down from. It's not a small problem."

Xiaomeng opened the folder and covered her mouth after reading a few lines. After a long time, she raised her head, looked at Xu Yan in surprise and said, "Yu Kexin! She...isn't she the one from the film and television song Sanqi? I'm still What about her fans...hehe..." Xiaomeng suddenly thought of something, and said with a sinister smile: "Sure enough... it's better to leave it to him. If this order can't be completed, the board of directors will definitely...hehe, no wonder you recommended him As for the director of the marketing department, Mr. Xu, you are still smart."

"Hmph..." Xu Yan sneered and glanced at the door, leisurely picked up the cigar and lit it, took a deep breath, and puffed out the mist.

As soon as he got to work in the afternoon, Xiaomeng sent Wang Yang the operation strategy of the Marketing Department of Huanyu Group for the last quarter of the year.Wang Yang saw that in addition to some previously completed projects that needed maintenance and cooperation, there was also an investment and development project, which was the Huanyu Group's entry into the mobile phone market that Xu Yan said. This was the work of the marketing department and the most demanding Work.

Market development is not an easy task. Even if the background is a big company like Huanyu Group, it needs to go through market adjustment and marketing before it can be accepted by the public.Now the domestic mobile phone market is completely saturated, and well-known brands such as Apple, Samsung, Sony, Nokia, and Motorola are not selling well. It is even more difficult to develop new markets.

Entering the mobile phone market under the current circumstances is tantamount to grabbing food from these big brands. This is understandable. This is the way to make voices, but the key is that these big brands are recognized and praised by the public. Constant brands, newly developed things, the prospects in the domestic market are usually not optimistic.

Counterfeit mobile phones are rampant, and the quality of domestic mobile phones is rising. As soon as high-end mobile phones of international brands are released, the domestic market begins to research, and soon there will be mobile phones with similar functions and styles, and the prices are relatively cheap. This makes those mobile phone manufacturers of international brands It is a headache, so I can only continue to innovate and research. High-end mobile phones are frequently released, but the price cannot be maintained, and they are not well received.

Can a newly developed brand fight its way out of this intricate grid?Maybe, Huanyu Group is rich and powerful, and according to the operation strategy given by the board of directors, it is not without effort.

The spokespersons are a man and a woman. The female spokesperson has already been finalized. The actress Yu Kexin, a film and television singer, will be used. The board of directors has no opinion on the male spokesperson, and the marketing department will select it on its own.The expenditure budget for promotional activities should not exceed 2000 million. The marketing department of the specific promotional activities will draw up by itself, and the plan will be submitted to the board of directors for approval.

Yu Kexin's reputation is well-known in China, even in Europe and America, she has a certain reputation.Wang Yang is barely her fan. Although he doesn't like watching movies or listening to music, there is still a poster of Yu Kexin hanging on the bedside of his university dormitory. Zhang Poster accompanied him to a deep sleep, and then...

Using Yu Kexin as an endorsement for a new brand, at least in terms of star power, is very successful and effective. Now, men and women from 15-35 years old, who doesn’t know Yu Kexin, the three-time queen of film and TV dramas, if she tells people to use What kind of mobile phone is very good, it is estimated that at least one third of the fans will follow suit and buy it?

When Wang Yanggang took office, he didn't know anything about celebrity endorsement quotations. He called an impromptu meeting to discuss issues such as the promotion of mobile phones, the selection of male endorsement stars, and celebrity endorsement fees, with the core theme of mobile phone promotion.

Yi Xiaorou was hopeless, so he transferred a female assistant from the department. The assistant distributed the information to the relevant personnel of the marketing department and informed the meeting.

At the very beginning of the meeting, someone raised a question, which is also a crucial question. This question is something that Wang Yang, who doesn't often pay attention to the entertainment industry, has never paid attention to, but it can determine the success of this project.Yu Kexin entered the entertainment industry at the age of 16, and has never taken up a brand advertisement in the past eight years. He is a newcomer and I don't know much about it, but almost all colleagues in the marketing department know about it.

"Did Yu Kexin say that he wouldn't take the endorsement?" Wang Yang was stumped, his face was a little ugly, and he encountered this big problem when he first came up. The board of directors also specifically designated that the female endorsement must be Yu Kexin, which is very difficult.

"No." The person who spoke was Zhao Yating, the head of the celebrity endorsement team, 31 years old, a typical professional female publicist.Anna told Wang Yang about her, saying that she is more upright and capable of working, if she has the opportunity to get in touch with her more in the future.Zhao Yating flipped through the information and said: "But she seems to only accept public service advertisements. I haven't heard that she has accepted other advertisements, but we can try it. I will contact her agent in a while and get back to you later. .”

"Okay, this is a big problem. We must do our best to fight for it. Please, Team Leader Zhao." Wang Yang shook his spirits and said, "Then the next question, who should we use as a male star?"

"This question..." Zhao Yating thought for a while and said, "Director, I think it's better to confirm Yu Kexin first before deciding who the male star will be. On the one hand, if we can't confirm Yu Kexin, the plan cannot be carried out; on the other hand, if Yu Kexin has If we are more optimistic about male stars, if we choose in advance, I am afraid that she will feel bad."

"Okay, then Team Leader Zhao is fully responsible for this matter. If there is any need, you can bring it up." Wang Yang said.

"Good supervisor, I will do my best." Zhao Yating nodded.

"Then let's discuss the specific promotion plan. Do you have any good plans?" Wang Yang raised a new question. Celebrity endorsement is a major item, and marketing activities are also a major item. Other substantive activities and promotions will not be easily accepted by the masses.

However, the specific promotion plan of the event cannot be thought of in a day or two. Everyone has just been notified about this matter. Distribute it and discuss it at the meeting next Monday.

Everyone took the materials and meeting minutes and left the conference room. Wang Yang and Yi Xiaorou sat in a daze in the conference room. Yi Xiaorou was playing with her mobile phone, and Wang Yang was scratching her head.

What the hell?For such a big project, it seems that Xu Yan did it on purpose.He didn't want to mess things up as soon as he came up and become the first employee in the history of Huanyu Group to be promoted the fastest and fired the shortest time.This time... I can only work hard, whether I can succeed or not depends on whether God wakes up or not.

"My Domineering Wife", a friend's book, I have been chasing after it, brothers, take a look.Author: Drunken Sword, ISBN: 61537.