My best peach blossom luck
Chapter 0089 Promotion Plan Preliminary Finished
A new week started, Wang Yang sat in the conference room early and waited for the meeting of the various team leaders of the marketing department.This promotion is too difficult. Zhao Yating had already reported to Wang Yang two days ago, and Yu Kexin's manager flatly rejected her invitation. Now this matter is very difficult, and it is necessary to discuss the countermeasures.
On the other hand, Wang Yang was also very disturbed. He didn't know if Wu Fengdan remembered what happened that afternoon. Although she drank too much, it was impossible if she didn't feel anything at all, so...he was very confused.
People from the marketing department came to the meeting room one after another. Zhao Yating and Wang Yang nodded and sat beside him. Yi Xiaorou also sat next to Wang Yang. Why are you looking at me? Do you have something to do with Widow Wu? Tell me!"
"What are you talking about!" Wang Yang swallowed, and quickly explained: "Don't talk nonsense, I'm here to discuss business, are you the same?"
"Then why are you hiding from me?" Yi Xiaorou had a sinister smile on her lips.
"I... did I hide from you?" Wang Yang didn't dare to look into Yi Xiaorou's eyes.
"No?" Yi Xiaorou asked forcefully.
"I'm sorry I'm late." At this moment, the door of the meeting room was opened, and Wu Fengdan, who was dressed in a white professional attire, walked in and nodded to the colleagues in the marketing department. When she looked at Wang Yang, His eyes froze, but he realized in an instant, nodded and walked to the empty seat between Wang Yang and Zhao Yating, and her assistant sat between her and Zhao Yating.
What should come is still here, Wang Yang has already seen something from Wu Fengdan's eyes, Wu Fengdan must know what he did, alas... a lifetime of wisdom is ruined...
But this matter is hard to talk about now, Wang Yang shook his spirits, and said: "Colleagues, Mr. Wu will come to our discussion meeting in person this time, and hope to discuss a feasible event plan in this meeting. Let the meeting begin."
"Director." Zhao Yating spoke first. "We have already contacted Yu Kexin. Her agent directly rejected our invitation. I will negotiate with her later, but the situation is not optimistic. The company can give the highest benefit limit, because the last time was I contacted her by phone, so I haven’t communicated with her in detail yet, I would like to ask the supervisor to go with me, and then we can have a detailed talk.”
"Well, no problem, as long as we can sign, we will go together." Wang Yang nodded and approved Zhao Yating's proposal.Zhao Yating nodded, and continued: "There is also the issue of male stars. We have screened the male stars that Yu Kexin has worked with in the past few days, and we think Li Minghao is very suitable. They were in the popular TV series "City Heroes" Acting in a rivalry, I heard that they have a good relationship in private, so I recommend Li Minghao as an actor."
"This..." Wang Yang lowered his head and thought for a while, and said, "Let's take it easy, let's talk about it after we have met Yu Kexin, and negotiate with Li Minghao first, to find out." Wang Yang stopped talking, turned his head to look Looking at Wu Fengdan, he said with unsteady eyes: "What do you think, Mr. Wu?"
"Director Wang, let's make a decision. I don't understand these things. Director Wang will arrange it." Wu Fengdan looked at Wang Yang with a smile, and there was a touch of gentleness and softness in her eyes, just like when Wang Yang saw her for the first time. She is the same as when she was there, calm and elegant, but it makes you feel that she is very enthusiastic and has that kind of feeling that makes you unable to extricate yourself.
Wang Yang quickly turned his head, calmed down and said, "That's it, Team Leader Zhao will arrange the time and personnel, and I will follow your arrangement."
"Okay, I don't have any problems for the time being." Zhao Yating nodded and wrote them down.
"Director, I have a plan for a promotional event. It was finalized by several of our departments last week. Please take a look." Another team leader came out, distributed the plan to everyone, and then turned on the projector. The instrument began to explain.
This plan is to launch some physical activities through the store, such as buy one get one free, etc., and then cooperate with the media to name some entertainment programs and TV movies, carry out large-scale charity activities, and send warmth and blessings to disaster-stricken areas and remote areas.The specific plan has not yet been finalized, but this promotion method is very good and covers a wide range. This planning proposal has also been voted unanimously.
Wang Yang and Wu Fengdan looked at each other, and said, "I have an opinion, everyone should discuss it."
"Director Wang, please tell me." Wu Fengdan and other marketing colleagues echoed.
"Well, that's how it is..." Wang Yang nodded and said, "I don't think you should be too blind when it comes to naming programs and TV dramas. You must have goals, and it's right to launch programs that are aimed at the main consumers of mobile phones. Now mobile phones The group with the largest consumption should be those aged between 18 and 35, and it is necessary to formulate a sponsorship and name distribution plan according to the preferences of these people."
"Mango Channel's entertainment programs are doing very well, and there are dating shows, young people should watch talent show the most, whether it's choosing a model or a singer, generally young people like it more, super boys and happy girls. "
"Yesterday I looked at the ratings report of that program. Last year's "The Voice of China" was at the top of the ratings list during its broadcast. The broadcast time is also very good, every Friday at [-]:[-] p.m., which does not affect watching other programs. For TV dramas, the next day is the weekend, so it doesn’t matter if you go to bed late, so the most young people watch it. This year’s edition hasn’t started yet, so I propose to fight for the title and sponsorship of this year’s “The Voice of China.”
Wang Yang is a newcomer, and those who have been in the marketing department for several years can certainly think of the problems he can think of. Someone said, "Director, there is no problem with the sponsorship of "The Voice of the Country", but Long Shaonian was too fast to sponsor. Hurry up, no one can hear clearly, big sponsors will be placed at the end when he slows down, but the price is relatively high."
"Are we short of money? How much?" Wang Yang asked.
"The lowest is one game, 30, the highest is [-], eight times a game." The man replied.
"How many shows in total?" Wang Yang remembers that this show seems to last for about ten episodes. It is actually very cost-effective for 30 yuan to let Long Shao read the advertisement eight times quickly, but the key is that Long Shao's speech speed is so amazing that he can't hear it at all. Clear, so Wang Yang thought about it, and said: "We don't need eight times, anyway, I can't hear clearly, how much is four times?"
"16."
"Okay, just four times." Wang Yang thought for a while and said, "What about the title? This show was sponsored by that drink last year. That guy became popular all of a sudden, and now he wants to eat in the street or not?" For that drink, you can’t even find a girlfriend, so the publicity of naming is the biggest, is there a price?”
"Yes." The man replied: "There are two kinds of naming rights, one is the beginning and end of the program, and the naming advertisement in the middle. The advertisement in the middle is 15 seconds five times, and the beginning and end are 40 seconds. The name sponsorship fee is 120 million. In addition, there are advertisements in the middle at the beginning and end, and the samples on the instructor's platform, as well as the advertising boards on the stage, etc. This is the title of the main sponsor, and the price is 480 million .”
"One hundred and twenty plus four hundred and eight... 600 million." Wang Yang counted with his fingers, and seeing everyone looking at him in surprise, he quickly straightened up, glanced at Wu Fengdan, saw her nodding to him, He said: "Our budget for this investment activity is 2000 million, and 600 million will be invested in "The Voice of China". Other entertainment programs will only be sponsored, not titled. As for the advertisements given by the TV station, we will do our best within 500 million. "
On the other hand, Wang Yang was also very disturbed. He didn't know if Wu Fengdan remembered what happened that afternoon. Although she drank too much, it was impossible if she didn't feel anything at all, so...he was very confused.
People from the marketing department came to the meeting room one after another. Zhao Yating and Wang Yang nodded and sat beside him. Yi Xiaorou also sat next to Wang Yang. Why are you looking at me? Do you have something to do with Widow Wu? Tell me!"
"What are you talking about!" Wang Yang swallowed, and quickly explained: "Don't talk nonsense, I'm here to discuss business, are you the same?"
"Then why are you hiding from me?" Yi Xiaorou had a sinister smile on her lips.
"I... did I hide from you?" Wang Yang didn't dare to look into Yi Xiaorou's eyes.
"No?" Yi Xiaorou asked forcefully.
"I'm sorry I'm late." At this moment, the door of the meeting room was opened, and Wu Fengdan, who was dressed in a white professional attire, walked in and nodded to the colleagues in the marketing department. When she looked at Wang Yang, His eyes froze, but he realized in an instant, nodded and walked to the empty seat between Wang Yang and Zhao Yating, and her assistant sat between her and Zhao Yating.
What should come is still here, Wang Yang has already seen something from Wu Fengdan's eyes, Wu Fengdan must know what he did, alas... a lifetime of wisdom is ruined...
But this matter is hard to talk about now, Wang Yang shook his spirits, and said: "Colleagues, Mr. Wu will come to our discussion meeting in person this time, and hope to discuss a feasible event plan in this meeting. Let the meeting begin."
"Director." Zhao Yating spoke first. "We have already contacted Yu Kexin. Her agent directly rejected our invitation. I will negotiate with her later, but the situation is not optimistic. The company can give the highest benefit limit, because the last time was I contacted her by phone, so I haven’t communicated with her in detail yet, I would like to ask the supervisor to go with me, and then we can have a detailed talk.”
"Well, no problem, as long as we can sign, we will go together." Wang Yang nodded and approved Zhao Yating's proposal.Zhao Yating nodded, and continued: "There is also the issue of male stars. We have screened the male stars that Yu Kexin has worked with in the past few days, and we think Li Minghao is very suitable. They were in the popular TV series "City Heroes" Acting in a rivalry, I heard that they have a good relationship in private, so I recommend Li Minghao as an actor."
"This..." Wang Yang lowered his head and thought for a while, and said, "Let's take it easy, let's talk about it after we have met Yu Kexin, and negotiate with Li Minghao first, to find out." Wang Yang stopped talking, turned his head to look Looking at Wu Fengdan, he said with unsteady eyes: "What do you think, Mr. Wu?"
"Director Wang, let's make a decision. I don't understand these things. Director Wang will arrange it." Wu Fengdan looked at Wang Yang with a smile, and there was a touch of gentleness and softness in her eyes, just like when Wang Yang saw her for the first time. She is the same as when she was there, calm and elegant, but it makes you feel that she is very enthusiastic and has that kind of feeling that makes you unable to extricate yourself.
Wang Yang quickly turned his head, calmed down and said, "That's it, Team Leader Zhao will arrange the time and personnel, and I will follow your arrangement."
"Okay, I don't have any problems for the time being." Zhao Yating nodded and wrote them down.
"Director, I have a plan for a promotional event. It was finalized by several of our departments last week. Please take a look." Another team leader came out, distributed the plan to everyone, and then turned on the projector. The instrument began to explain.
This plan is to launch some physical activities through the store, such as buy one get one free, etc., and then cooperate with the media to name some entertainment programs and TV movies, carry out large-scale charity activities, and send warmth and blessings to disaster-stricken areas and remote areas.The specific plan has not yet been finalized, but this promotion method is very good and covers a wide range. This planning proposal has also been voted unanimously.
Wang Yang and Wu Fengdan looked at each other, and said, "I have an opinion, everyone should discuss it."
"Director Wang, please tell me." Wu Fengdan and other marketing colleagues echoed.
"Well, that's how it is..." Wang Yang nodded and said, "I don't think you should be too blind when it comes to naming programs and TV dramas. You must have goals, and it's right to launch programs that are aimed at the main consumers of mobile phones. Now mobile phones The group with the largest consumption should be those aged between 18 and 35, and it is necessary to formulate a sponsorship and name distribution plan according to the preferences of these people."
"Mango Channel's entertainment programs are doing very well, and there are dating shows, young people should watch talent show the most, whether it's choosing a model or a singer, generally young people like it more, super boys and happy girls. "
"Yesterday I looked at the ratings report of that program. Last year's "The Voice of China" was at the top of the ratings list during its broadcast. The broadcast time is also very good, every Friday at [-]:[-] p.m., which does not affect watching other programs. For TV dramas, the next day is the weekend, so it doesn’t matter if you go to bed late, so the most young people watch it. This year’s edition hasn’t started yet, so I propose to fight for the title and sponsorship of this year’s “The Voice of China.”
Wang Yang is a newcomer, and those who have been in the marketing department for several years can certainly think of the problems he can think of. Someone said, "Director, there is no problem with the sponsorship of "The Voice of the Country", but Long Shaonian was too fast to sponsor. Hurry up, no one can hear clearly, big sponsors will be placed at the end when he slows down, but the price is relatively high."
"Are we short of money? How much?" Wang Yang asked.
"The lowest is one game, 30, the highest is [-], eight times a game." The man replied.
"How many shows in total?" Wang Yang remembers that this show seems to last for about ten episodes. It is actually very cost-effective for 30 yuan to let Long Shao read the advertisement eight times quickly, but the key is that Long Shao's speech speed is so amazing that he can't hear it at all. Clear, so Wang Yang thought about it, and said: "We don't need eight times, anyway, I can't hear clearly, how much is four times?"
"16."
"Okay, just four times." Wang Yang thought for a while and said, "What about the title? This show was sponsored by that drink last year. That guy became popular all of a sudden, and now he wants to eat in the street or not?" For that drink, you can’t even find a girlfriend, so the publicity of naming is the biggest, is there a price?”
"Yes." The man replied: "There are two kinds of naming rights, one is the beginning and end of the program, and the naming advertisement in the middle. The advertisement in the middle is 15 seconds five times, and the beginning and end are 40 seconds. The name sponsorship fee is 120 million. In addition, there are advertisements in the middle at the beginning and end, and the samples on the instructor's platform, as well as the advertising boards on the stage, etc. This is the title of the main sponsor, and the price is 480 million .”
"One hundred and twenty plus four hundred and eight... 600 million." Wang Yang counted with his fingers, and seeing everyone looking at him in surprise, he quickly straightened up, glanced at Wu Fengdan, saw her nodding to him, He said: "Our budget for this investment activity is 2000 million, and 600 million will be invested in "The Voice of China". Other entertainment programs will only be sponsored, not titled. As for the advertisements given by the TV station, we will do our best within 500 million. "
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