supreme golden pupil
Chapter 153 Franchise Mode
Supreme Golden Pupils - Chapter 153 Affiliate Mode
In just a few seconds, the originally harmonious and calm press conference suddenly exploded like a pot of boiling oil half poured with water!At this moment, these reporters from various official media are no different from reporters from entertainment gossip newspapers. There is no way, the figures announced by Du Shaoyan are really shocking!
2000 million RMB!Du Shaoyan, who was also a victim, actually took out 2000 million yuan to compensate those innocent dead and injured. This has no precedent in China!Moreover, after carefully pondering the words, these professional journalists who played with words discovered the mystery of Du Shaoyan's words. He used "compensation" instead of "compensation"!In other words, Du Shaoyan also didn't think he was at fault, but he still took out the money without hesitation!
This made these reporters puzzled by Du Shaoyan's purpose, but in any case, since Du Shaoyan made such a promise, he would definitely do it, and this would be their biggest gain from attending the press conference today!
There was a lot of discussion in the venue, but Ling Shaonan and Du Shaoyan looked at each other and smiled. This was what the two had discussed before.
Is it more than 2000 million?Many, many!According to the price of the Shanghai stock market in 1996, 2000 million can buy fifty three-bedroom houses in the city center, or five relatively good independent villas!Or, the money is already equivalent to all the profits that a company that can pass in the Shanghai stock market can generate in a year!
However, to Ling Shaonan and Du Shaoyan, the money was really nothing.Not to mention that Lingtian Financial Company can bring more than 1000 million profits to Ling Shaonan every day, even Junhao Entertainment Management Group's monthly gross profit has reached nearly 8000 million yuan, and the net profit after paying taxes is also 2000 There are as many as [-], and [-] million is really not considered by them.
Of course, even if he doesn't care anymore, 2000 million is not a small number. It is impossible for Ling Shaonan to be so prodigal that he would just throw them away in order to show that he is rich.In fact, the reason why Ling Shaonan made this decision was only one purpose: to use all the media present today to advertise for Sovereign!
Everyone knows what is going on with advertising, but how to achieve the greatest advertising effect with the least cost is a very technical matter.It is true that if Ling Shaonan took out the 2000 million, he would be able to advertise on all the media present today, but what about the result?How many people will read it carefully, and how many people will become Sovereign customers because of these advertisements?No one can guarantee this.
However, if the 2000 million is used as compensation, or donated to the dead and injured people, the effect will be different!Due to the news nature of this matter, many reporters will definitely write a special book, causing a huge impact, and even spreading from the Shanghai stock market to the whole country, which will virtually spread the reputation of Sovereign across the country!
After that?Obviously, reporters from various media will start to dig out the stories behind the 2000 million compensation.According to Ling Shaonan's analysis, at least one-third of the media will report Junhao's details in detail!At that time, if I express it properly, it will not be a problem to use the hands of these reporters to do a week-long special report for Sovereign Entertainment Management Group!
And these are things that are impossible to do simply by spending 2000 million as advertising fees!
As for whether Yan Liming, the protagonist of today's press conference, would have any opinion on what they did, Ling Shaonan was not worried at all.From Yan Liming's point of view, this case has brought him a lot of pressure. If he can divert the attention of public opinion and let him step down from the cusp of the storm, it is his wish. He is not a star and needs to rely on Media hype increases visibility.This can be seen from the satisfied smile on Yan Liming's face.
Of course, the development of the matter was exactly as Ling Shaonan expected. On the second day of the press conference, all the media in the Shanghai stock market reported the kidnapping case on the front page. The cash check was handed over to Police Chief Yan Liming, and he handed over large photos of the families of the dead and injured!
Then, in the written report, the reporters who received instructions from the leaders of various newspapers briefly covered the process of the kidnapping case, and most of the pages were devoted to the righteous actions of the Sovereign Entertainment Management Group. Something to promote!As for why there are gangsters in the Shanghai stock market, and why such a major vicious case occurred, it is fine to deal with it internally.
…………
"Third brother, there is yours! Looking at the popularity of the reports in various newspapers, it is difficult for our Junhao not to be popular!" When having breakfast the next day, Du Shaoyan browsed through the newspapers that had just been delivered in the morning, Smiling and said to Ling Shaonan.
"This is normal. If it is in European and American countries, the focus of various reports will definitely focus on the case itself, and the police station will also be blamed from all sides. But in China, the government wants to suppress something. It's a very simple thing, we've given such a big step, if they didn't know what to do, they wouldn't be where they are today."
"That's true. By the way, you said the other day that the most important thing for our company is to increase its influence. According to the current situation, as long as we express it to the major newspapers, the problem should not be too big. Then we should be able to tell other Have the first-tier cities expanded? Zuo Yi and Guo Changhai have been in a hurry recently."
"Well, we can use this shareholder style to operate. As Junhao's name has entered the sight of people everywhere, it is not good for local government companies to obstruct it blatantly. However, we need to consider the specific approach. We are in business , not to make enemies. If we seize the market on a large scale and offend the local counterparts, it will be a troublesome thing for us. Their local power is much more stable than ours. Shady tricks are enough to trouble us."
"Oh? What do you mean, third child?" Du Shaoyan's heart moved, and he thought of something vaguely, but he was not sure, so he hurriedly asked Ling Shaonan.
"It's very simple, change another way of expansion, join us!" A golden light flashed in Ling Shaonan's eyes, and he spit out such a sentence.
"Join?" Du Shaoyan repeated thoughtfully.
"Yes, it's joining! The local bar or karaoke shop will provide the venue, and we will be responsible for the decoration and training of employees, and manage it in the way of Sovereign. As for the profit, we only need [-]%!"
"Forty percent?" After hearing this figure, Du Shaoyan frowned immediately: "Third brother, you have to know that for a store of about 800 square meters, even in first-tier cities, the purchase cost of the store is no more than Seventy-eight million, and the decoration cost is about the same figure. If training and management expenses are added, our expenditure will account for more than [-]% of the total cost! In this way, as long as [-]% of the profit is not too little ?”
"Is it less? Hehe, I think it's quite a lot!" Ling Shaonan chuckled, and then talked eloquently to Du Shaoyan's question: "It's true, but from the perspective of input and output, our income has decreased a bit, but big brother Don't forget, even with such a sharing ratio, our annual profit return rate can reach about 30%, which is already higher than most industries!
Of course, you may think that this is equivalent to taking part of Sovereign's due profits to subsidize those franchisees, but think about it, how many cities are there in China?There are four first-tier cities, more than 40 second-tier cities, more than 300 prefecture-level cities, and more than 2000 county towns. This is such a huge market. I am afraid that it is more than enough to open [-] stores!
Can we swallow such a big market alone?If there is no competitor, it may take more than 20 or [-] years, but after seeing the benefits of Sovereign, bars or ktvs of the same type may spring up like mushrooms soon!At that time, after the markets in each city have been divided up, it will be difficult for us to enter again!
Therefore, it is better to seize the opportunity as much as possible while the market is far from saturated!In this way, although the profit seems to be inferior to that of direct-sale stores, as long as the market is occupied, it will be much easier in the future.
Moreover, this is just Sovereign, and we are not only Sovereign, but also Hwaseong, Cathay Pacific, and American Express, and there will be more in the future!Could it be that when they enter the expansion stage, they also attack cities one by one?This is obviously impossible!
However, with this kind of joining mode, it is different.We seem to have suffered a little loss now, but it is equivalent to winning the hearts of franchisees from all over the world. When other companies expand in the future, the money and time we can save will far exceed the current efforts!So, to a certain extent, Sovereign is just the vanguard of our expansion. Its biggest role is not to make much profit, but to lay the foundation for all of our companies' subsequent offensives! "
After Ling Shaonan's voice fell, Du Shaoyan thought about it seriously, and when he raised his head again, he said with undisguised admiration: "Third brother, you are still thoughtful! Indeed, my thinking is imprisoned by Junhao. I didn't think too much for a while. Okay, I will do as you said! But what about Zuo Yi and Guo Changhai? They have a total of 1% of Sovereign's shares, and the annual loss is several million. If it is not handled properly, they may have emotions in their hearts, and it will not be good if it affects their work."
"Well, that's all right, brother, you can promote the two to the position of vice president, and they will still be in charge of the bar and ktv affairs, and the salary and shares will be increased accordingly. In addition, you will promote two more people to take over their original positions, and distribute A small amount of shares. I think they will understand what this means!" After thinking for a while, Ling Shaonan made such a decision. Enthusiasm to increase a little bit.This way of rewarding first, and then creating a certain sense of crisis for Zuo Yi and Guo Changhai, as long as they are not stupid, they will know how to choose.
-
In just a few seconds, the originally harmonious and calm press conference suddenly exploded like a pot of boiling oil half poured with water!At this moment, these reporters from various official media are no different from reporters from entertainment gossip newspapers. There is no way, the figures announced by Du Shaoyan are really shocking!
2000 million RMB!Du Shaoyan, who was also a victim, actually took out 2000 million yuan to compensate those innocent dead and injured. This has no precedent in China!Moreover, after carefully pondering the words, these professional journalists who played with words discovered the mystery of Du Shaoyan's words. He used "compensation" instead of "compensation"!In other words, Du Shaoyan also didn't think he was at fault, but he still took out the money without hesitation!
This made these reporters puzzled by Du Shaoyan's purpose, but in any case, since Du Shaoyan made such a promise, he would definitely do it, and this would be their biggest gain from attending the press conference today!
There was a lot of discussion in the venue, but Ling Shaonan and Du Shaoyan looked at each other and smiled. This was what the two had discussed before.
Is it more than 2000 million?Many, many!According to the price of the Shanghai stock market in 1996, 2000 million can buy fifty three-bedroom houses in the city center, or five relatively good independent villas!Or, the money is already equivalent to all the profits that a company that can pass in the Shanghai stock market can generate in a year!
However, to Ling Shaonan and Du Shaoyan, the money was really nothing.Not to mention that Lingtian Financial Company can bring more than 1000 million profits to Ling Shaonan every day, even Junhao Entertainment Management Group's monthly gross profit has reached nearly 8000 million yuan, and the net profit after paying taxes is also 2000 There are as many as [-], and [-] million is really not considered by them.
Of course, even if he doesn't care anymore, 2000 million is not a small number. It is impossible for Ling Shaonan to be so prodigal that he would just throw them away in order to show that he is rich.In fact, the reason why Ling Shaonan made this decision was only one purpose: to use all the media present today to advertise for Sovereign!
Everyone knows what is going on with advertising, but how to achieve the greatest advertising effect with the least cost is a very technical matter.It is true that if Ling Shaonan took out the 2000 million, he would be able to advertise on all the media present today, but what about the result?How many people will read it carefully, and how many people will become Sovereign customers because of these advertisements?No one can guarantee this.
However, if the 2000 million is used as compensation, or donated to the dead and injured people, the effect will be different!Due to the news nature of this matter, many reporters will definitely write a special book, causing a huge impact, and even spreading from the Shanghai stock market to the whole country, which will virtually spread the reputation of Sovereign across the country!
After that?Obviously, reporters from various media will start to dig out the stories behind the 2000 million compensation.According to Ling Shaonan's analysis, at least one-third of the media will report Junhao's details in detail!At that time, if I express it properly, it will not be a problem to use the hands of these reporters to do a week-long special report for Sovereign Entertainment Management Group!
And these are things that are impossible to do simply by spending 2000 million as advertising fees!
As for whether Yan Liming, the protagonist of today's press conference, would have any opinion on what they did, Ling Shaonan was not worried at all.From Yan Liming's point of view, this case has brought him a lot of pressure. If he can divert the attention of public opinion and let him step down from the cusp of the storm, it is his wish. He is not a star and needs to rely on Media hype increases visibility.This can be seen from the satisfied smile on Yan Liming's face.
Of course, the development of the matter was exactly as Ling Shaonan expected. On the second day of the press conference, all the media in the Shanghai stock market reported the kidnapping case on the front page. The cash check was handed over to Police Chief Yan Liming, and he handed over large photos of the families of the dead and injured!
Then, in the written report, the reporters who received instructions from the leaders of various newspapers briefly covered the process of the kidnapping case, and most of the pages were devoted to the righteous actions of the Sovereign Entertainment Management Group. Something to promote!As for why there are gangsters in the Shanghai stock market, and why such a major vicious case occurred, it is fine to deal with it internally.
…………
"Third brother, there is yours! Looking at the popularity of the reports in various newspapers, it is difficult for our Junhao not to be popular!" When having breakfast the next day, Du Shaoyan browsed through the newspapers that had just been delivered in the morning, Smiling and said to Ling Shaonan.
"This is normal. If it is in European and American countries, the focus of various reports will definitely focus on the case itself, and the police station will also be blamed from all sides. But in China, the government wants to suppress something. It's a very simple thing, we've given such a big step, if they didn't know what to do, they wouldn't be where they are today."
"That's true. By the way, you said the other day that the most important thing for our company is to increase its influence. According to the current situation, as long as we express it to the major newspapers, the problem should not be too big. Then we should be able to tell other Have the first-tier cities expanded? Zuo Yi and Guo Changhai have been in a hurry recently."
"Well, we can use this shareholder style to operate. As Junhao's name has entered the sight of people everywhere, it is not good for local government companies to obstruct it blatantly. However, we need to consider the specific approach. We are in business , not to make enemies. If we seize the market on a large scale and offend the local counterparts, it will be a troublesome thing for us. Their local power is much more stable than ours. Shady tricks are enough to trouble us."
"Oh? What do you mean, third child?" Du Shaoyan's heart moved, and he thought of something vaguely, but he was not sure, so he hurriedly asked Ling Shaonan.
"It's very simple, change another way of expansion, join us!" A golden light flashed in Ling Shaonan's eyes, and he spit out such a sentence.
"Join?" Du Shaoyan repeated thoughtfully.
"Yes, it's joining! The local bar or karaoke shop will provide the venue, and we will be responsible for the decoration and training of employees, and manage it in the way of Sovereign. As for the profit, we only need [-]%!"
"Forty percent?" After hearing this figure, Du Shaoyan frowned immediately: "Third brother, you have to know that for a store of about 800 square meters, even in first-tier cities, the purchase cost of the store is no more than Seventy-eight million, and the decoration cost is about the same figure. If training and management expenses are added, our expenditure will account for more than [-]% of the total cost! In this way, as long as [-]% of the profit is not too little ?”
"Is it less? Hehe, I think it's quite a lot!" Ling Shaonan chuckled, and then talked eloquently to Du Shaoyan's question: "It's true, but from the perspective of input and output, our income has decreased a bit, but big brother Don't forget, even with such a sharing ratio, our annual profit return rate can reach about 30%, which is already higher than most industries!
Of course, you may think that this is equivalent to taking part of Sovereign's due profits to subsidize those franchisees, but think about it, how many cities are there in China?There are four first-tier cities, more than 40 second-tier cities, more than 300 prefecture-level cities, and more than 2000 county towns. This is such a huge market. I am afraid that it is more than enough to open [-] stores!
Can we swallow such a big market alone?If there is no competitor, it may take more than 20 or [-] years, but after seeing the benefits of Sovereign, bars or ktvs of the same type may spring up like mushrooms soon!At that time, after the markets in each city have been divided up, it will be difficult for us to enter again!
Therefore, it is better to seize the opportunity as much as possible while the market is far from saturated!In this way, although the profit seems to be inferior to that of direct-sale stores, as long as the market is occupied, it will be much easier in the future.
Moreover, this is just Sovereign, and we are not only Sovereign, but also Hwaseong, Cathay Pacific, and American Express, and there will be more in the future!Could it be that when they enter the expansion stage, they also attack cities one by one?This is obviously impossible!
However, with this kind of joining mode, it is different.We seem to have suffered a little loss now, but it is equivalent to winning the hearts of franchisees from all over the world. When other companies expand in the future, the money and time we can save will far exceed the current efforts!So, to a certain extent, Sovereign is just the vanguard of our expansion. Its biggest role is not to make much profit, but to lay the foundation for all of our companies' subsequent offensives! "
After Ling Shaonan's voice fell, Du Shaoyan thought about it seriously, and when he raised his head again, he said with undisguised admiration: "Third brother, you are still thoughtful! Indeed, my thinking is imprisoned by Junhao. I didn't think too much for a while. Okay, I will do as you said! But what about Zuo Yi and Guo Changhai? They have a total of 1% of Sovereign's shares, and the annual loss is several million. If it is not handled properly, they may have emotions in their hearts, and it will not be good if it affects their work."
"Well, that's all right, brother, you can promote the two to the position of vice president, and they will still be in charge of the bar and ktv affairs, and the salary and shares will be increased accordingly. In addition, you will promote two more people to take over their original positions, and distribute A small amount of shares. I think they will understand what this means!" After thinking for a while, Ling Shaonan made such a decision. Enthusiasm to increase a little bit.This way of rewarding first, and then creating a certain sense of crisis for Zuo Yi and Guo Changhai, as long as they are not stupid, they will know how to choose.
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