supreme golden pupil

Supreme Golden Pupils - Chapter 2 mp3 and LCD screen

It is impossible for Ling Shaonan to let go of the mp3, a super gold-absorbing machine. In fact, last year, that is, in 1997, Moon, a department manager of South Korea's Samsung Group, came up with the idea of ​​an mp3 player on a flight back to South Korea from the United States , and told this idea to Yin Zhonglong, who was the president at the time.It is a pity that Samsung was undergoing organizational restructuring at the time and had no time to take into account Moon's development proposal.Later, the occurrence of the financial turmoil caused a huge impact on the Samsung Group, and Moon was forced to retire early.

After leaving the Samsung Group, Moon joined another Korean company, Saehan, as the president, turning his ideas into reality, and will launch the world's first mp3 player - mpmanf10 later this year.

The purpose of developing mpmanf10 at that time was to allow users to download songs from paid music stations. Unfortunately, Saehan Company did not have enough strength to carry out large-scale promotion, and soon lost in the contest with Sony MD.

Although it did not attract much attention, the appearance of mpmanf10 started the mp3 market, and many companies in South Korea started R&D and production of mp3 following Saehan.Until more than a decade later, South Korea is still in the leading position in the field of mp3 players.

However, now that there is Ling Shaonan, naturally this scene will not be repeated.Although Yinmei started a little later than Saehan, but with its strong financial strength, it is not very difficult to catch up from behind.Moreover, with his guidance, Yinmei can also avoid many detours and avoid unnecessary time and money consumption. It is foreseeable that as long as Wang Peng and Li Jiang are not insane, Yinmei can stand in the mp3 field. Being on top of the world is almost a sure thing.

In addition, Ling Shaonan's push for mp3 players also has another purpose, which is to suppress Sony's md players and prevent the US Apple from rising again!

At the end of 1996, Steve Jobs finally returned to Apple after being kicked out of Apple and the ups and downs of his second venture, and made drastic reforms.If history does not change, Apple will take off in his hands and become a super company with a market value of more than 5000 billion US dollars!

For this man who was almost deified later, Ling Shaonan maintained considerable respect. In his opinion, Jobs was able to remain true to his original intention after setbacks, and he was undoubtedly a person with excellent will and quality.However, this kind of respect will not affect his decision, just as although he admires Putin very much, he still kills him without hesitation for his own benefit. rising.

Of course, different opponents have to deal with it in different ways. There is no need to deal with Jobs like Putin, and directly destroy him physically.Ling Shaonan is not a murderer, and it is impossible to kill all opponents. If he really does that, he will fall into the bottom line, and it is also a manifestation of his lack of confidence in himself.Therefore, what he has to do now is to kill the "ipod", the major contributor to the re-emergence of Apple, in the cradle, replace it, and become the most successful music player that is popular all over the world!

Afterwards, it would be even more perfect if the Yinmai mobile phone could replace the iphone, and Apple's return to the altar of the two artifacts will be completely killed by Yinmai Electronics!

As for where Apple will go after losing these two major products, Ling Shaonan is not worried. With Jobs around, there is no need to doubt the rise of Apple. .It's just that it was impossible for Apple at that time to become the world's most valuable company.

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"Well, I will ask someone to conduct a detailed investigation on this point and report to the headquarters after the results come out. However, as far as my personal prediction is concerned, although the current price of flash memory is still high, with the substantial increase in production In one or two years, there will be a substantial price reduction; although the price of micro-disk drives will also be reduced, the magnitude may not be as large as that of flash memory.

Perhaps, we can consider producing two types of mp3 players. The one using flash memory is cheaper and sold to countries and regions with less developed economies. The storage space of several hundred m must be acceptable to them; and the version using micro-hard disk It mainly focuses on the markets of developed countries in Europe and the United States. People in those countries like convenience the most. Spending a little more money to buy a player that can last for a long time without changing songs should suit their appetite.

Of course, whether this will work or not depends on the results of analysis reports and market surveys. This is just my personal thinking. "

Ling Shaonan was very satisfied with Wang Peng's answer, he was able to quickly enter the working state, and gave a reasonable answer when he first asked this question, which shows that his thinking is very sharp and his vision is also very good.In addition, he is not complacent, and does not decide the future development direction of the company with his own point of view, but behaves very calmly.Aren't these all the qualities a good leader needs to possess?

"Very good, I think your idea is very feasible. You can demonstrate it after you go back. If there are no problems, you can formulate a detailed work plan and put it into practice. Now, let's discuss the next development direction of the company .”

When Ling Shaonan said this, Wang Peng just stopped the pen flying in his hand, turned over a page of the notebook, and looked up at him, showing good personal qualities.Seeing his performance like this, Ling Shaonan even doubted whether he had ever worked as a secretary before!Of course, now is not the time to think about these things. After sorting out his thoughts, Ling Shaonan continued to talk.

"The company's second development direction is the liquid crystal display screen. You may also see that with the advancement of technology, more and more electronic products will enter people's lives, and no matter what type of electronic products they are, there are Two things are absolutely inseparable, one is an embedded chip, and the other is a liquid crystal display, whether it is a personal computer, a mobile phone, a music player, or a handheld. So I think that the liquid crystal display If this aspect of the business is done well, it will also bring great profits to the company!"

Speaking of this, Ling Shaonan couldn't help being a little depressed. my country is the largest producer of TN and STN-LCD in the world, but at present, the production of TFT-LCD is basically blank.Although it is said that Caijing Digital Hi-Tech Display Co., Ltd. in Northeast China is considering introducing the first tft-lcd production line in China, it will not be officially put into production until the end of next year at the earliest.

This can certainly change the situation that domestic machine manufacturers who use tft-lcd rely on imports, but because tft-lcd will be widely used in notebook computers, liquid crystal monitors, personal information assistants (pdas), and global satellite positioning systems in China , game consoles, videophones and other fields, so the production capacity is still insufficient.

Another point is that the cost of introducing foreign technology and production lines will inevitably remain high, which will also make it difficult to lower the price of domestic tft-lcd, and the pressure on end consumers in the market is still relatively high.

In the domestic computer display industry, the application of tft-lcd displays is also in its infancy.Although the average growth rate of the domestic notebook computer market in the past five years is as high as 30.00%, due to the low base, the market sales accounted for a large proportion of the latest data released by id. Only accounted for 1997% of the total, while notebook computers accounted for about 300% of the personal computer market in the world over the same period.It is estimated that by the end of the century, the sales of personal computers in the Chinese market will probably reach 14 million units, and a large number of desktop LCD monitors will also be put into the market.

At present, most domestic computer manufacturers have launched desktop personal computers with LCD monitors. Manufacturers such as Great Wall, Haier, and Hisense also plan to launch PC prototypes with desktop LCD monitors within two years, and will gradually enter mass production.It is expected that in the next few years, with the decline in the production cost of tft-lcd displays, notebook computers and liquid crystal display desktop pcs will also develop rapidly like ordinary desktop computers.

However, according to the current data, the domestic market is in the formal start-up stage for both small and medium-sized tft-lcds and large-sized tft-lcds, and the demand is extremely strong.And ten years later, the annual demand for LCD screens for desktop and laptop computers alone will reach 4000 to [-] million units, a market size of hundreds of billions of dollars!If you count other electronic products, this number will be doubled several times!

It is impossible for Ling Shaonan to let go of such a large market. If he has no reaction at all, he will not be a qualified businessman.

In addition, there is another important reason why Ling Shaonan attaches so much importance to the LCD market: in the Asian financial turmoil in the ascendant, South Korea's Samsung Group was almost completely defeated, saving it from the abyss of failure, and making it surpass the modern It is the two subsidiaries of Samsung Electronics and Samsung SDI that made the group the largest conglomerate in South Korea, and most of the tens of billions of dollars in annual profits of these two companies are earned from the Chinese market!

Whenever he thinks of this, Ling Shaonan feels very upset. In such a big China, a few sticks come to collect money, and they even circled the world's largest electronics company and the world's largest picture tube production base. It is undoubtedly the sorrow and shame of all businessmen in China!

Therefore, even though he took advantage of the financial turmoil to take 17.3% of Samsung Group's shares through the hands of Cui Yunxi, Ling Shaonan still couldn't let it go, and he had to drive it out of the Chinese market to express his relief.

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