supreme golden pupil

Supreme Golden Pupils - Chapter 499 Two Bright and One Dark

The so-called knowing yourself and the enemy can never be imperiled in a hundred battles, this sentence is true no matter it is applied on the battlefield or in the market.Ling Shaonan already knew the plan of the Fuji consortium, but the Fuji consortium didn't know what he was thinking. This war without smoke of gunpowder had already fallen into a disadvantage before it even started.

In addition, as far as Ling Shaonan knew, the Fuji consortium and himself were not the only ones interested in Fuji Heavy Industries. General Motors of the United States was also in contact with Fuji Heavy Industries' senior management, and it was a relatively strong competitor.There is also Toyota Motor Corporation, Japan's No. [-] automobile manufacturer under the Mitsui Consortium, which is also very interested in Fuji Heavy Industries' technology, but this kind of desire is not strong, and the Mitsui Consortium has been deeply affected by the financial crisis. The energy takes this matter into account, so the competition is not great.

In this way, the competition for Fuji Heavy Industries has become a situation where the three powerhouses are fighting, among which the Fuji Consortium and General Motors are powerful, while Lingtian Investment Group is relatively weak, but it has an advantage that it is hidden in the dark, and it will not be able to do so for the time being. As the other two know, if this advantage is used well, there may not be no chance of winning.The three opponents, two bright and one dark, each have their own advantages, and it depends on their own methods who can win in the end.

Among the two opponents of Lingtian Investment Group, needless to say, the Fuji consortium, a large consortium with a total asset of more than five trillion US dollars, no matter how you look at it, it is an out-and-out behemoth.And General Motors should not be underestimated either. The giant standing behind the world's largest automobile company is even more powerful - the super consortium Morgan!Although the Morgan consortium does not intervene in the operation and management of General Motors, even if it is just something leaked between the fingers, it is more than most companies in the world can make up by throwing pots and selling iron!

General Motors Corporation was founded in September 1908 by William Durant, the owner of the largest carriage factory in the United States. It has successively acquired more than 9 brands such as Cadillac, aiming at selling cars with any price and any purpose, and constantly expanding its brand scale.

Compared with the rival Ford Motor Company, which only produced the Model T Ford at the beginning, GM carried out the production of multiple brands at the same time around the world, and later acquired companies such as Opel in Germany, and provided car loans to consumers through its own financial company , further expanded sales, and became the world's largest automobile manufacturer in 1931, and has maintained this crown for more than half a century.

In the heyday of General Motors Corporation, it owned Cadillac, Buick, Chevrolet, Saturn, Pontiac, Oldsmobile, Opel, Saab and other brands, and participated in many automobile companies such as Isuzu and Fiat, forming the A huge car empire.

However, if you come out to hang out, you always have to pay it back.

First of all, each brand is operating independently, each doing its own thing, resulting in difficulties in communication between brands, and failure to effectively integrate R&D, manufacturing, marketing, and service, which invisibly increases costs.

Secondly, the original intention of implementing the multi-brand strategy is to segment the market, but due to too many brands, the boundaries between brands are blurred, which not only brings confusion to consumers, but also causes internal friction between brands.

More importantly, due to too many brands under its umbrella, GM has been unable to concentrate its efforts on developing one or several global strategic models that can truly drive benefits.

The huge sales volume of global strategic models can minimize costs and greatly increase the profit of bicycle sales. The fundamental reason for the rise of Toyota and Honda lies in the excellent performance of global strategic models such as Corolla, Camry, Accord, and Civic.

However, General Motors has never had a real global strategic model. On the contrary, it has been conducting research and development in various market segments, which not only increases the cost of research and development, but also loses valuable market and profit growth space.

To be honest, the starting point of GM's auto multi-brand strategy is not wrong, but the mistake lies in its too many brands.Market segmentation is necessary, but excessive segmentation will only increase manufacturing costs and marketing costs.Especially in the era of economic globalization, consumers' car buying behavior is increasingly showing a trend of convergence. In the foreseeable future, family cars will surely sweep the global market with a moderate style.

On the other hand, due to traditional habits, many of GM's models have large displacement and low fuel efficiency. As gasoline prices continue to soar, their sales are gradually declining.Especially after the oil crisis in 1973, this trend became more and more obvious. In addition, Japanese cars represented by Toyota strengthened their export offensive to the United States by virtue of their small size and low energy consumption. By 1991, the share of Japanese cars in the U.S. market It has exceeded 30%, causing the three major American auto giants led by GM to suffer huge losses at the same time!

Since then, although under the pressure of the US government, Japan has taken the initiative to restrict the export of automobiles to the United States, but the American automakers are not fools, and they have begun to seek transformation. The idea of ​​​​General Motors is to acquire Fuji Heavy Industries, an excellent Japanese company. Car manufacturers, learn from their successful experience, improve themselves, and rejuvenate their careers.

However, now that Ling Shaonan and the Fuji consortium are involved, their wishful thinking may be in vain. On the historical track where no other forces participated, GM has only won 1% of the shares of Fuji Heavy Industries. Now it may not even be [-]%. Can't get it.

Speaking of which, to a certain extent, General Motors can also be called the teacher of Phantom Motors. Ling Shaonan's future planning for Phantom Motors largely refers to the development history of GM, and the acquisition of Rolls-Royce and Lamborghini In addition to referring to its technology and creating a relatively high-end market image for Phantom, it is more important to segment the market and separate the business of high-end luxury cars and high-end sports cars from Phantom’s own system, so that it can focus all its energy on on global strategic models.However, with the lessons learned from General Motors, Ling Shaonan will not make the same mistake again.

…………

After sorting out the things in his mind, Ling Shaonan picked up the phone and called Li Yunqing who was far away in Hong Kong. Li Yunqing, the senior vice president of Lingtian Investment Group, was in charge of all matters related to finance and the stock market. The details are not very clear, and some things can only be known after inquiring.

As for whether such a confidential matter will be leaked through the phone conversation, Ling Shaonan is not worried at all. With the intentional friendship of the Li family, after nearly a month of arduous negotiations, Wei Shaoming has successfully acquired the income of Asia Satellite Company in early December. In the bag, it was assigned to Schindler International Telecommunications Co., Ltd., and a communication channel was reserved on the Asia-12 satellite for internal personnel.This communication channel uses a very complex encryption method that changes regularly, and it will take at least three hours to crack it. Someone will start to crack it, otherwise there is no risk of leaking the secret.

"Boss, have you finally remembered me, the poor little soldier? It's so rare! Tell me, what instructions do you have?" After connecting, Li Yunqing's giggling voice came from the other end of the phone.Although the two are bosses and subordinates at work, they have a strong personal relationship. Every time they meet or pass by, they have to tease each other first.

"Let's play! Call me 'Boss', so should I also call you 'Boss Li'?" Ling Shaonan unceremoniously fought back immediately, and the fact is true, the total assets of Hange Investment Management Company Now it has reached as much as 0.5 to 2 billion U.S. dollars, and Li Yunqing's 100% stake is more than [-] million U.S. dollars, ranking more than [-] in the global rich list.

(Originally, Li Yunqing's shares were 5%, but as Han Ge grew stronger, he wanted to return part of it to Ling Shaonan, but to Ling Shaonan, even if the 5% shares were worth billions of dollars, it was far inferior to Li Yunqing's This person is valuable, so he resolutely does not want it. Therefore, Li Yunqing later transferred 4.5% of it to his wife Song Jia, and found a very lame reason-he said that he was worried that he would go bad if he had money. Actually, Li Yunqing did have a criminal record in this matter. Before he met Song Jia, he was a famous libertine. He himself forgot how many women he had had an affair with in the United States...)

"Hey, it's okay! Everyone flatters each other, everyone is comfortable, hello, how are you?" Li Yunqing on the other end of the phone smiled extremely obscenely, with a "shameless" look. If his subordinates or outsiders saw it, he would definitely I can't believe that Er Pilian is a top financier with hundreds of billions of dollars in his hands, who can cause earthquakes in the international financial market with a single stomp.

"Yes! Go home and use this to your wife and talk about business." Seeing that Li Yunqing still has a tendency to continue to play, Ling Shaonan interrupted him quickly, really don't understand, Li Yunqing is obviously from Yu Province, why is he sometimes poor? Do you have to compete with the people in Beijing?

"Uh, okay, tell me!" As soon as he talked about business, Li Yunqing immediately became serious. It doesn't matter if he is joking. Take care of him.

"What is the current situation of Fuji Heavy Industries, and how is the operation in the financial market going?" Ling Shaonan asked in a deep voice. He had to figure out the general situation first, and then the details.

-