supreme golden pupil

Supreme Golden Pupils - Chapter 556 Serious Shareholding Dispersion

In fact, Ling Shaonan had been preparing for the listing of several Internet companies on Nasdaq a long time ago.

When he invested in Yihe and Sohu, China's Internet industry had just shown signs of development. In the early stage of the Internet industry, software and hardware construction cost money, but the money spent was limited after all. The most expensive thing is advertising. It is easy to build a website, but it is very difficult to let many people know about your website and become loyal users of your website.

At that time, Huaxia's Internet industry hadn't been valued by international capital, and there were not many ways to raise funds. That's why Ling Shaonan was able to obtain most of Yihe Sohu's equity with a sum of money and a business plan relatively easily.

After careful analysis, we will find that when the Internet was just emerging, it was essentially a staking-style money-burning campaign.Burning money is a kind of social status, which can produce illusory eyeball effects, and the pursuit of a non-existent attention economy is losing money and making money.Everyone is relying on burning money to increase the website's visit traffic, and use it as a basis to continue financing from investors, and then further expand the scale of website operations, and then continue financing to form a continuous expansion, financing, expansion, and refinancing. cycle.

However, after a few years, when the Internet market has been cultivated and the profit model is no longer a problem, the phenomenon of free resurgence in the Internet industry is fundamentally different from the previous money-burning campaign, and what it pursues has become profit. Maximize, not just popularity.

Take the later famous rogue software 3721 Network Pilot Project as an example. On the surface, it is indeed a big meal: free comprehensive online marketing tools, a complete set of products and solutions from online real-name to real-name search, famous school network Marketing training and other full set of online marketing services, and fully support with excellent resources in terms of products, channels, technology, services, funds, talents, cases, etc.

However, in essence, what 3721 pursues is the absolute dominance and discourse power in the field of network marketing and the establishment of network marketing standards. When customers trust and get used to the network marketing model provided by 3721, how much will it bring to 3721 Market opportunity?

There is also Taobao, whose free service is another form of investment.Due to the late start of domestic e-commerce, the level of online disposable income is very low, and the online payment system is lacking.Therefore, the exemption of transaction fees can reduce the threshold and cost of private and commercial online transactions. It is a measure to protect the interests of both parties in online transactions and reflects the realistic choice of fair competition rules.According to the data released by Internet Lab, among domestic personal trading sites, Taobao's user growth rate is far ahead of other sites.Apparently, what comes for free is rising popularity.

Therefore, giving up small money and pursuing big profits is the essence of the Internet money-burning movement.

As for chasing traffic, the reason is also very simple. If no one knows you, no one watches or listens to you, you have no influence.Without influence, all the assumptions about profitability will become a dream in the mirror. Therefore, influence determines profitability.The secondary marketing theory or the tertiary marketing theory that media people often talk about, such as the premise of selling content to readers and then selling readers to advertisers, is based on forging influence.Content and distribution are the two cornerstones of media, and in China, the Internet has a strong media flavor.

From a commercial point of view, the media development of Huaxia Internet companies on the original historical track was not satisfactory. Although they later seized SMS and data value-added services, and even online games, compared with the money spent on forging influence, advertising revenue is just a drop in the bucket. Many stations died at the critical point of reversal, tragic and tragic.

However, from a sociological point of view, the media development of Huaxia Internet has far-reaching significance. At least with the help of the interaction and instant and local characteristics of the Internet, in terms of speech, we start with gossip and have a little taste of freedom of speech.Although in the eyes of Internet elites, speech on the Internet has risen to verbal violence, overall, many people have found the value of the Internet.

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After receiving the capital injection and a complete planning plan from Lingtian Investment Group, Yi and other stations are much smoother and faster than in history, and due to their efforts, the growth rate of Huaxia Min is also faster than in history. be quick.

In the original history, until December 98, there were only about 12 million people in China, accounting for 210% of the country's total population. This is a figure so low that people can't imagine ten years later.Now, with the vigorous rise of several websites such as Yiyi and Sohu, more and more people are beginning to know that they can still get information from the Internet, and the number of citizens can be expanded to 0.16 million more quickly.

The development of things always interacts. The increase in the number of people further promotes the development of several portal stations, and at the same time makes them attract the attention of international capital.At this time, the Internet industry in the United States was the most prosperous era, and Huaxia was very eye-catching in the Western world, so many investment funds began to contact Internet companies such as Yiyi to discuss financing matters.

At this time, since Lingtian Investment Group is the major shareholder with absolute controlling rights in these stations, it is the only decision maker to decide whether to accept financing.Considering that although Ding Lei and others didn't say it clearly, they all hoped to introduce more capital in order to disperse the equity and change the situation that the company he had worked so hard to establish became Lingtian Investment Group. Ling Shaonan also followed suit and quickly approved them. Plans for a second round of financing.

Of course, since Lingtian Investment Group has too many shares, they still have the absolute right to speak on issues such as which fund to accept financing, the amount of financing, and the proportion of equity after financing.

Therefore, after many consultations and negotiations, under the auspices of Lucy Air, the latest shareholding structures of several internet companies were released:

The price of Yi Company is 4000 million US dollars, and Rock Fund Company and King David Investment Group from the United States have injected 1500 million US dollars each. Individuals invest another $1000 million, expanding the total capital to $1800 million.

In this way, the new shareholding ratio becomes 33.895% for Lingtian Investment Group, 12.71% each for Rock Fund and King David Investment Group, 8.475% for Sanmu Group, 15.25% for Softbank Fund, 8.47% for Ling Shaonan, 5.08% for Ding Lei, and 3.41% for Yi The other co-founders of the company collectively own [-]%.

In this way, on the surface, after Ding Lei and other Yi executives introduced new shareholders, their worries about having an overlord on their heads were greatly alleviated; Lingtian Investment Group still holds more than one-third of the shares and has one vote. veto; other investment funds can also take a share in the booming China Internet industry; at the same time, it also cleared the obstacles in the equity structure before listing, which can be described as happy.

But no one knows that Ling Shaonan holds 95% of the shares among the several new shareholders of Yi Company, and the only SoftBank Fund that is not his agency company also holds 35.1% of the shares in the hands of Springfield Investment Group.In addition, Lingtian Investment Group is solely owned by him, that is to say, Ling Shaonan's personal shares in Yi Company not only did not decrease, but increased from 75% to 79.92%, and except Ding Lei and Yi's other co-founders 8.49%, The other shares are all under his control!

Sohu's situation is similar. Compared with Ding Lei, Zhang Chaoyang's personality is more active and impatient, so Sohu's second round of financing is even one step ahead of Yi.After the financing, the total capital of Sohu increased to 8500 million US dollars. Correspondingly, the shares held by Lingtian Investment Group dropped to 35.46%, Ling Shaonan personally owned 7.65% of the shares, American Vulture Investment Fund 13.25%, Red River Fund 10.8 %, Japan Springfield Investment Group 12.89%, Indian Anka Group 12.73%, Zhang Chaoyang 4.47%, and other senior executives of Sohu 2.75%.

This is another happy ending for everyone. Those who know the inside story know that Ling Shaonan is the big boss of all the new shareholders, while those who don't know are living ignorantly and happily.

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In Ling Shaonan's plan, these two Internet companies are going to be listed on Nasdaq in the United States for the time being. When it is the best time to go public, it is obviously not cost-effective to launch them hastily for the sake of making money, which will have a very adverse impact on their development.Moreover, it was less than a year before the US Internet collapsed at this time, and he was not allowed to launch so many companies at once. Forcible actions would only hinder the stock price increase and financing plans of several listed companies.

Oh, and there is also Sina. After Lu Xihang took it down, Ling Shaonan is going to implement a financing plan immediately, adjust its equity structure and organizational structure, and strive to go public in the second half of this year, catching up with the last train before the Internet collapses next year. Earn nothing.Moreover, several major financial institutions in the United States have been full of oil in China's state-owned enterprise reform in the past few years, and it is time for them to spit out a little bit.

Of course, when financing is needed after a period of time, Ling Shaonan also intends to operate Baidu and other companies in accordance with the model of Yihe and Sohu, and disperse the equity of these companies on the surface, or wait until someone reveals that he is almost all of Huaxia. The big boss behind the scenes of a large station is passive.After all, Huaxia's anti-monopoly law is not entirely a decoration, and sometimes it will be taken out for use. In case the masses who don't know the truth are agitated and angry, the country will not be able to ignore it, and it may not work for several companies. It will be split or forced to disperse the equity, and Ling Shaonan will lose a lot of money.

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