supreme golden pupil

Supreme Golden Pupil - Chapter 608 Arrangement

Of course, in order not to cause patent and intellectual property disputes after entering the market, and to be caught by competitors, Ling Shaonan also purchased some unavoidable patent rights for engines and gearboxes from related companies in Japan and Germany. It cost a fortune, but he thinks it's totally worth it!

Last year, that is, in 1998, the sales volume of passenger cars in the narrow sense (including sedans, mpvs, and suvs) in mainland China was 51.1. This figure is very low, and it is not impressive in the world.However, in 12 years after 10 years, this number will rapidly expand to 1126.57 million, an increase of 22 times!If commercial vehicles are included, the number is as high as 1806.19, firmly ranking the world's largest auto market!

This is a huge market with a total scale of over one trillion yuan and profits of hundreds of billions of yuan!If it can occupy half of this market (in fact, Ling Shaonan’s goal for Phantom is to occupy more than half of China’s passenger car market within five years, and initially open up the international market), and now a mere patent royalty is worth it What?Anyway, he asked Mirage's people to kill the one-time payment of patent royalties during the negotiation, and did not agree to take a cut according to the output. Now, he doesn't pay much attention to the Chinese market, and he doesn't pay much attention to the rising star of Mirage, Japan and Germany. Manufacturers agree with this.

…………

The third and last car introduced by Zhang Zhengwei is different from Octavia and Eado. It is an urban SUV model.

Speaking of it, the concept of urban suv was invented by the Japanese. It originated from the rav1994 launched by Toyota in 4. At that time, Toyota developed this car mainly to target the United States, the world's largest car consumer market.

As the birthplace of automobile culture, the American automobile culture and understanding and cognition of automobiles are different from those of the whole world.Americans like big cars, and because the U.S. dollar is the world's currency, and the United States monopolizes the oil production of the world's most important oil-producing countries, they don't care about fuel consumption when driving. They only care about whether they are luxurious and comfortable enough.

So the concept of urban suv was born. Toyota's rav4 became a hit after entering the US market, and then Honda also launched its own urban suv, which is the famous cr-v, and it didn't take long It has become the most popular urban SUV in the world, and its sales have been ahead of Toyota's rav4 in recent years.

For now, neither of these two cars has been introduced into the Chinese market. For Chinese car consumers, suvs are still at the level of "legendary". Even if you can occasionally see these two models on the street, they are either The smuggled cars are either purely imported original cars, and after many twists and turns, the prices of the cars are astonishingly expensive.

丰田rav4正式引进华夏是在 06年，当年以进口车的身份进入华夏市场，售价达到了惊人的35万多。而本田的cr-v在 07年进入华夏市场时的定价也是25万多。

What's even more outrageous is that such a price has actually aroused demand among consumers. Seeing that the situation is good, Honda began to raise the price immorally, generally increasing the price by 1 to 2 yuan, and even later simply increasing the price by 3 yuan. It takes five months to pick up the car.

But even with such harsh conditions, Chinese consumers like madmen still paid the bill. It turned out that it was just a Honda cr-v, which sold 60 units in China in a few years, helping the Japanese earn a lot of military expenses. Going to seize the Diaoyu Islands...

To a certain extent, Ling Shaonan is an angry youth, especially for the Japanese, he does not show any affection (of course, he is obedient, except for those who work for him), as long as he can give the Japanese some eye drops, he will be very happy, if It's even better if you can make money at the same time.Therefore, the Phantom D series dx35 Maverick that "references" Hyundai ix3 is on the stage. With this model and the opportunity to seize the market earlier, Ling Shaonan has enough confidence to compare Toyota rav4 and Honda cr-v You can't get into the door of the Huaxia market!

…………

Although Ling Shaonan was very familiar with these three models, even more familiar than everyone present including Zhang Zhengwei, Zhang Zhengwei still introduced them seriously.And Ling Shaonan wasn't impatient at all, he had been listening carefully, interjecting a few words from time to time, and occasionally discussing with everyone, the atmosphere was very lively.

When the introduction was over, it was already past nine o'clock in the evening, but seeing everyone's enthusiasm was very high, Ling Shaonan didn't go back immediately, but simply held an on-site office meeting in an office in the trial production workshop .

"I don't need to say more about the follow-up work of these cars. You all know better than me about arranging road tests for various models with different specifications and configurations. I will only say a few points from the general direction now." After a group of people found their seats and sat down, and the heated discussions gradually subsided, Ling Shaonan knocked on the table and said.

"First of all, after passing the road test, I asked these cars to be sent to the Nürburgring in Germany for testing. This is the best way to make a name for yourself. Don't worry about the Nürburgring, which is known as the 'Devil Circuit' Will Green Circuit be too strict? I believe in the quality of our company's products! Why can't we do what others can do? If we don't have confidence in ourselves, how can we ask consumers to trust us?

Secondly, after the track test is completed, these cars will also be sent to the European New Car Evaluation Safety Association to participate in the evaluation and undergo the most rigorous test!Our own performance evaluation laboratory has not yet been established, and it is not authoritative internationally. It is also necessary to open up the market, especially in European and American countries, and win a good reputation.

Third, Mr. Gao, please make arrangements, and we can start purchasing production equipment now. However, the requirements of our trial production workshop are different from those of large-scale production lines. We must take this into consideration when setting up the production line, and we cannot completely copy the trial production. workshop.

As for the direction of procurement, the equipment that Zhongke Seiko can produce is of course given priority. This is not only the mutual support within our group, but also the benefits that other companies cannot match in terms of later maintenance.As for those that can't be produced by Zhongke, or the products can't meet our requirements, we can purchase from the world's top production line manufacturers such as Kohler, Bosch, Dürr, and abb. Our factory will be the best in the world, and the equipment will be absolutely We can't hold back, to build world-class products, it is unimaginable without first-class equipment guarantee!

Fourth, in addition to equipment, production workers must also start recruiting.Here I can give you a suggestion. My second sister has been engaged in vocational education for the past few years. She has established many vocational schools and has connections with other schools. It is said that the latest batch of graduates are of good quality, such as electronics and machinery. Many professional ones have entered Yinmei and Zhongke. You can recruit some if it is suitable.

Of course, I do not insist on this point, everything is based on the actual needs of Phantom, and the young students who have just graduated are not capable of taking the lead. In some important positions, experienced veteran workers are still needed. I just offer a few suggestions. How to do it, you decide!

Fifth, the establishment of 4S stores in various places is also on the agenda. The concept of 4S stores is still very new in China, but you should all understand that it is of great benefit to improve the perfect brand image, and You can also play the concept card to attract attention, and the common people in Huaxia will eat this.So don't be afraid to spend money on this point, if there is a shortage of funds, just report to me directly, no matter how much money you want!

Finally, I request that all preparations must be completed within ten months. The Beijing Auto Show in June next year will be the first battle for our Phantom Machinery Manufacturing Co., Ltd. to officially enter the market. This battle must be fought well and beautifully. !Absolutely don’t make mistakes because of insufficient preparation. If you don’t take the first step well, it will take a lot of energy to make up for it in the future! "

When Ling Shaonan was talking, Gao Yingnian took out a small notebook from his body and quickly memorized it, checked it after he finished it, and lowered his head to think about it after confirming that there were no omissions, and then nodded in agreement.

Gao Yingnian's rigorous and responsible work attitude made Ling Shaonan very satisfied. He nodded, looked around, signaled everyone to relax, and changed the subject: "I told you before that our goal is to achieve Occupying half of the Chinese market share, you may find this goal difficult at first glance. As a newly established company, we seem not qualified to compete with international auto manufacturing giants such as Volkswagen and Toyota, but after careful analysis, we will find that it is not in this way.

In 1985, Volkswagen Group entered the Chinese market through the establishment of Shanghai Volkswagen through a joint venture, and later established FAW-Volkswagen in 1991.In those years, the Huaxia auto market was very hungry, and it was good to eat some, and Volkswagen’s products were indeed much better than domestic cars, so they quickly occupied more than [-]% of the Huaxia auto market, and even won With the signboard and word-of-mouth of "Shenche", life is very comfortable.

Even in recent years, as Japanese cars entered China and began to invest and set up factories, Volkswagen's market share began to decline, but it still firmly holds more than half of it, and it can be said to be the only one!

However, maybe the days of comfort have passed, and the public has become paralyzed. Not only are they still immersed in the dream of dominating the Chinese market and sleeping on the credit book, but the quality of products and services is on a downward trend!The most typical point is that they started to imitate those Japanese cars and started a psychological analysis of Chinese consumers.

And finally came to a conclusion: In China, people don't buy cars for practicality, but for face, and what they buy is the 'vw' car logo hanging in front of them.

As a result, Volkswagen's marketing strategy in China began to change quietly. While the price of the car remained unchanged or even increased, the configuration was quietly reduced!And generally, the models that sell well abroad, or have leading engine technology, will never be introduced to China.For the Huaxia Automobile Company that he cooperates with, it has formed an absolute technology monopoly, and will not transfer any technology! "

-