Bottom line

The reporters invited by Mengting worked all night to edit the articles. Positive news such as Lijun Company's industrial development and private young entrepreneurs' generous charitable donations made the headlines of Jiangnan City's mainstream media for three consecutive days, causing a lot of shock in the city.

For a while, more reporters came to Lijun's office in Qingjiang Food City to follow up and report. Some came to seek cooperation and negotiate sub-market vegetable agency traders, and some took the initiative to seek job seekers. For a period of time, there was Qingjiang Food at the headquarters of Lijun Company. The gates of the city are like a city.

Liu Jun was so busy receiving the new business of the negotiation, he had to temporarily put aside the matter of going to Jiangtan to supervise Yue Sheng's picking of wild Artemisia annua.

About 120 million yuan was spent by donating to build bridges and roads in Qingfengshan County, donating South China tigers in Jiangnan Zoo, and distributing benefits to reporters. However, Liu Jun and Lijun Company made headlines in important media in Jiangnan City for several days. .

The favorable impact brought by the headlines is obvious, and the benefits brought cannot be underestimated. First, it has established a positive image for Liu Jun and Lijun Company, increased its popularity, and formed an intangible asset; second, through the media According to publicity reports, Lijun Company has brought convenience in recruiting and employing people and obtaining bank credit support; third, more investors with economic vision are optimistic about the prospect of cooperation with Lijun Company, which makes Lijun Company have more opportunities to expand business Possibly; the fourth is that the young and handsome Liu Jun has become a typical example of young people's successful entrepreneurship. It is a realistic version of the inspirational story of the successful struggle of poor dicks. It is a legend.

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The Jiangnan City Government Building, the Mayor's Office, the young mayor Shen Junru, who became a member of the Standing Committee and Deputy Secretary of the Jiangnan Municipal Party Committee in his forties, held the Jiangnan Daily and read it with great interest. The propaganda reports about Lijun Company and Liu Jun were on the headlines very conspicuous.

Since the eight central regulations, in response to the call of the central government, the party and government departments have made major adjustments to the layout and content requirements of media publicity reports, requiring all media, except for major events and important meetings of city leaders, to report on general trips or general activities of relevant leaders. If it is not reported, more attention must be paid to reports on people's livelihood and economic development, so that major events and good things related to the people will make more headlines.

Party newspapers and party and government media need to be people-oriented, focus on positive reports, stimulate positive energy in society, and promote core socialist values. Let the masses come to the stage, let the officials pay more attention to the basic necessities of life of the people behind the scenes, and the economic development, instead of competing with the masses. Based on this, Liu Jun and Lijun Company have a reasonable and legal way to "seize" the officials' limelight. .

The headline reports about Liu Jun and Lijun Company have attracted the attention of the young mayor for several days in a row. The headlines and content of the headlines are also what Mayor Shen cares about. Things, even if Mayor Shen has all kinds of opportunities, he will not let it go.

"Charity trip-Jiangnan private young entrepreneur Liu Jun interview notes", "Lijun's industrial upgrading, innovation brings creation... Lijun company invested in the construction of a vegetable base in Qingfengshan County, creating the first one-stop vegetable production, supply and marketing in the city Serving people's livelihood projects", "Tigers and tigers grow mighty——Mr. Liu Jun donated our city's South China tigers"

"Mr. Liu Jun said... I am also from a mountain village, and I know that rural development is not easy... If you want to be rich, you must first build roads; if you want to be rich, you must build bridges... Our company decided to dismantle 100 million and donate to build and renovate this single-plank bridge first. , build it into a bridge of happiness; transform this road leading to the county, and build it into a road to prosperity...enrich the vegetable baskets of the citizens, let the people eat safe vegetables, and when the people eat well, I feel at ease..."

"Oh, interesting!" Mayor Shen carefully read the news reports about Liu Jun and Li Jun Company in the past few days, and found that there were many celebrities in the city's media circle who wrote the reports. This private entrepreneur is indeed amazing.

From the lines in the report, Liu Jun is caring, courageous, eloquent, business-savvy and energetic. More importantly, Liu Jun loves to show people and cares about people's lives. Such a private young entrepreneur has a nearly perfect image After many well-known journalists wrote their pens vividly on the paper, Mayor Shen became more and more interested in Lijun Company and Liu Jun. If the report is not inaccurate, if Liu Jun is really as the news said and he has real talents and skills, then it is true. A rare talent.

"If Lijun Company takes into account the company's interests and does not forget to benefit the people, such an enterprise is a conscientious enterprise. If the city government is higher than Qingfengshan County's level to give policy and financial support to the company, let Lijun The company will make the cake bigger. The most beneficial result is not only to provide local employment, improve the living standards of villagers, and increase fiscal revenue, but also very likely to promote Lijun Company to form a strong one-stop service for the production, supply and marketing of agriculture, forestry, animal husbandry and fishery in the local area. The industrial chain will bring foreseeable economic benefits and gdp will be huge, that is to say, it is very likely that during his tenure as mayor, because of the existence of Lijun Company, Qingfengshan County will be deprived of the title of national poverty-stricken county in one fell swoop, and the result will be It's a win-win in a win-win..."

"Serving as an official, benefiting one side", while taking into account the development of his career, it is Shen Junru's political ideal to actually benefit the people of one side. Mayor Shen immediately thought of a lot about Lijun Company and Liu Jun's consecutive headlines , The more I think about it, the more interesting I feel, and the more I think about it, the more excited I am, a sentence that the ancient Greek physicist Archimedes said suddenly appeared in my mind, "Give me a fulcrum, and I can pry the earth up."

Whether Liu Jun's appearance can become a fulcrum, whether it is a solid fulcrum, requires certification, and even more serious verification. Mayor Shen, who is good at assessing the situation and discovering opportunities, will naturally not easily let go of the once-in-a-lifetime "fulcrum". "Fulcrum" involves major political ideals, and it must not be sloppy. How to deal with the private young entrepreneurs promoted by the media who have just emerged in the city, the young mayor Shen Junru already has a relatively mature and safe countermeasure.

After deliberating on whether Liu Jun could become a "fulcrum", Shen Junru called Shu Yunlai, the deputy secretary-general of the municipal government and full-time secretary of the mayor, pointed to a pile of newspapers on the desk, and asked pleasantly: "Xiao Shu, you've seen it too, do you know about Liu Jun and Li Jun's company?"

Secretary Shu is very capable, tall and thin, wearing a pair of brown glasses, gentle and gentle, it is not an easy role to be the mayor's secretary and be respected by the mayor. Seeing that the mayor is in a good mood, he mentioned these few things The Tianmai media reported the affairs of Lijun Company one after another, so we can figure out the mayor's preference and attitude towards Lijun Company.

"Boss, I have also seen these reports. It has received more than 5000 likes on the municipal government's website in just a few days. I know a little bit about it. The Lijun Company is a vegetable agency trader. I don't know more about it. .”

"Oh..." Mayor Shen snorted softly, apparently dissatisfied with Shu Yunlai's answer.

Shu Yun came to check his face, and added something mysterious in time, and said, "However, as far as I know, Mr. Liu Jun and Boss Jiang are very close."

"Boss Jiang? Jiang Haofeng?" Shen Junru was shocked physically and mentally, this Liu Jun became more and more interesting.

"Yes, boss." Shu Yunlai heaved a sigh of relief and nodded.

"Liu Jun and Jiang Haofeng have a relationship, what's the situation? Xiao Shu, speak slowly." Shen Junru picked up his teacup and took a sip, feeling that Liu Jun and Lijun Company had something big to do.