vampire entertainer

No... No... Pei Songren shook his head repeatedly when he heard that.What should be done now is to build a good relationship with major retailers instead of being angry.Without a retailer, how can the company sell records to fans, how can the company make money... The only way Pei Songren can think of is to compromise and negotiate with the retailer, even if he cedes a little profit, it doesn't matter.

Although he is the president of loen, but at the moment he is facing major retailers across the country, and he does not have the courage to challenge them.If the relationship froze, and these retailers would unite and not sell Li Yunjae's records, or even any artist's records of Loen in the future, then he would really have no place to cry.

Li Yunzai shook his head helplessly, and asked back: "President, let me ask you, if we compromise, how much profit will we need to cede to satisfy those retailers? How much will our own profit lose, and how many albums will we need to sell to make money?" What about the money back?"

Although Li Yunjae's record sells for 2 won, in fact, loen does not make a lot of profits. After excluding internal production costs (artist royalties, signing fees, songwriter royalties), external production costs (style, photography, Clothing, design, MV shooting, mastering post-processing, as well as CD film, studio box, packaging fee, side label, lyrics, sticker printing fee, art design fee, publicity fee, personnel marketing fee....pure The profit is about 40% (among them, Loen and Li Yunjae are divided 6:4).

According to the current market situation, the production cost of an album is about 8000 million won. If the cost of the plastic sheet is only about 600 won, including printing and other basic production, then you can break even if you sell 13.3 copies. Only then can you make a profit.

Although seeing this figure will feel absurd, 13.3 records, 2 won each is 26.6 billion won, but it is not an exaggeration at all.The 26.6 billion won also includes the expenses of various local activities, advertising promotion expenses, record company warehouse expenses, labor expenses, manager bonus wages and benefits, staff travel expenses, red envelopes for music critics, red envelopes for reporters, and money for TV stations. Red packets and so on.

After selling 13.3 copies, loen can make a profit of 40.00% of a record, which is 8000 won (6:4 between loen and Li Yunjae, and Li Yunjae can get 3200 won from it), while the retailer's The profit is around 5.00%, which is 2000 won.

If there is a negotiation, Loen will inevitably make concessions on the profit point, and eventually the retailer may break the industry rules. The lion opened his mouth and wanted to take 40% of Loen's 5.00% profit.This is a relatively big loss for both Loen and Li Yunjae. If the later albums sell well, tens of millions of won will flow into the pockets of retailers in vain.

"I also understand this truth, but you have to know that if the retailer takes your album off the shelves, it means that no album can be sold, and it will be us who will suffer at that time. Rather than being passive in the later stage, it is better for us Negotiating with the retailer now, no matter if you lose a little bit of profit, just treat it as a way to save money and avoid disaster!" Pei Songren was also bleeding in his heart, and if he moved, he would make a 5.00% profit, which is all money.

"President, let me add one more thing, the retailer didn't pick up the goods in cash this time. This is already the greatest sincerity we have shown, and they should be content!" Li Yunzai said loudly.

That's right, retailers don't take cash to pick up the goods, they just put Lee Yun-jae's album on the counter and wait to collect the money.This is like loen renting the counter in their retail store, selling an album and the retailer will get 5.00% of the net profit (of course, this part is also taken into account when determining the unit price of each album, otherwise it will lose dead, the fans will pay the bill in the end), this is tantamount to giving them money for nothing.In the past, the retailer never took cash to pick up the goods. This time, Loen has made a big concession. …,

Thinking of this, Pei Songren was also annoyed.This time, in order to allow Li Yunjae's album to appear on the counters of every retail store, Pei Songren did not hesitate to ask the retailers to pick up the goods first and pay after the album is sold. This is absolutely beneficial to the retailers. You can get a batch of Li Yunjae's new album for sale without spending half a cent. If the sales are good, then everyone is happy. If the sales are not good, Loen will be very passive, and the retailer will return the album.If the retailer takes the money to pick up the goods, then this situation will not happen. They want to return the goods, and they have to ask loen if he agrees.It's a pity that the retailer now holds the initiative, and Loen has fallen into a passive situation.

"They are taking advantage of the fire and want to make more money. Although I don't know who is leading this, how many retailers are involved, and how many retailers are blindly following the trend. But we must not back down. If they retreat, it will only increase their arrogance. Why should we let these white-eyed wolves get a share of the record we worked so hard for, President, aren't you angry?!" Li Yunzai clenched his fist and bared his teeth.

Angry, can you not be angry?But what can be done? Retail stores control the lifeblood of record sales, and all the records commissioned by record companies from brokerage companies are not finally sold to fans after they are put on the counters of retail stores.Do you want to open your own company's retail chain store? That is obviously impossible.Just investing a huge amount of money is enough to make Loen fall into bankruptcy.

Although Pei Songren really wanted to break free from the grip of these retailers, there was no way, really no way.

"If we don't negotiate and don't back down, we will inevitably have a bad relationship with the retailer. At that time, we will not be the ones who are unlucky. It also needs money to store records in the warehouse.... Rather than letting the records be stored in the warehouse, it is better to take advantage of the This time, give the retailer a little sweetness, and it will be easier for everyone to cooperate in the future!" After much deliberation, Pei Songren couldn't think of any good solution other than compromise.

Li Yunzai shook his head, he knew exactly what Pei Songren was thinking about, but the feeling of being restrained was really uncomfortable.What's more, this time the retailers are ungrateful for their profits. Although they didn't mention the matter of increasing profits, even a blind person can see that the removal from the shelves is just a cover, and the real thing is to get some benefits from loen.

Benefits are always the only two words in the eyes of businessmen. In the dictionary of retailers, the word reputation cannot be found at all.To fight against retailers, at least all brokerage companies, or major brokerage companies, must be united and refused to ship to retailers. Only then can they be curbed, but this is obviously impossible.

The relationship between major economic companies and retailers is generally good, except for the presidents of brokerage companies such as M, Star Empire, etc., if they unite to fight against retailers, I am afraid that no one will respond.Loen is not the one whose interests are damaged this time. They are more willing to watch from the sidelines and watch Loen compete with retailers, but they can already predict the final result, and the ultimate beneficiary must be the retailers.

"President, I have a good idea, would you like to hear it?!" Li Yunzai said pretending to be mysterious.

Pei Songren glared at him angrily: "Now it's time to burn your eyebrows, why are you still talking about it, if you have any ideas, please tell me!"

"Actually, we don't need to care about those retailers at all. Since they want to return the product, let them return it. Although the bad reviews on the Internet have spread to the music and entertainment magazines in reality, I believe it will not take a few days. After the real big-name music critics release the most reasonable music reviews, plus the quality of my songs, all of these are just floating clouds, slander, slander and the like are just trying to hurt our self-confidence. The only thing is to create an illusion for the fans, thinking that I am also a singer who rushes to the street. In the end, the album cannot be sold, and I am hidden by the company.  …,

This situation will be reversed within three days at most, and retailers will collectively attack at this time, that is, taking advantage of the fire to rob and try to make a fortune.This kind of arrogant arrogance must not be encouraged, otherwise we will have to release records in the future, and they will share tens of millions, or even hundreds of millions of won in profits every time, it is uncomfortable to think about it! "Li Yunzai said bitterly.

Not happy, of course not happy!Pei Songren also gritted his teeth, "Then what can you do?"

"Actually, to sell albums, it is not necessary to sell through physical stores like retailers. We can open an online store by ourselves, and open up a place on our own melon to sell albums. In reality, we need to sell 2 yuan. In Korean won, we only sell 1.8 yuan, but the final profit is definitely much higher than selling in physical stores. The profit of each album will be at least 50%, and it also benefits the fans.

You said that if it sells for 1.8 online, but costs 2 in physical stores, where will the fans buy it?Moreover, online shopping only needs a few clicks on the computer, and there is no need to go out.In this era of advanced Internet, this way of online shopping is becoming more and more popular.

Now there is no brokerage company involved in its own sales, we can get involved in this field first, and become bigger and stronger, not only selling our own records, but also selling the records of singers from other brokerage companies to make a profit.

Since the retailers are so unpopular, then dig out their roots and completely change the traditional album sales model! "Li Yunzai said fiercely, his tone filled with a frightening coolness.

When Pei Songren heard this, his eyes lit up.