vampire entertainer

Chapter 87: This is the era of group buying

Shuri, after friends and colleagues meet, the first question they ask is not what TV series you watched last night or where did you go to play last night, but "Did you buy Li Yunjae's record online last night?"

It seems that overnight, Li Yunzai became a well-known superstar. Although the current Li Yunjae is still a long way from superstar, in terms of familiarity, on the Internet these days, every corner has Li Yunzai's name is even more superstar than superstar.

Overnight, on the loen online store, the pre-orders for Li Yunjae's new album have exceeded 7.8 copies.With just one night's results.The order volume in the first half of the night was 5.3, and the order volume in the second half of the night was 2.5.

This is a very scary number. I am afraid that 12 copies will be sold before 13.3:20 noon today, and the cost will be recovered.Pei Songren also made a decisive decision and called the record company again, adding an order of [-].He listened to Li Yunzai's suggestion, and combined with the terrifying order volume after waking up, he decided to rake in a lot of money.

Loen is in full swing to collect money, but all this falls into the eyes of other brokerage companies, but it feels as uncomfortable as eating a fly.

A few days ago, Loen, who was already on the verge of dying, would have such a big change, which made all the troublemakers who were waiting to see Loen's misfortune lose their glasses all over the floor.

And some brokerage companies saw that Loen sold albums on the Internet and the sales were so hot, they also started to make moves, but they were only on the verge of making moves, and did not put them into action. If they fail in the end, it will not only lose a sum of money problem, but also offend the retailer.

In fact, Li Xiuman didn't sleep well last night. The next day, he was sitting at his desk with two panda eyes, drinking refreshing tea, and staring at the computer screen intently.

Seeing the amount of orders on Melon, Li Xiuman couldn't help but feel a pain in the ass.Last night's order volume was 7.8, and it had exceeded 9 by 9 o'clock. This growth rate was too exaggerated, and he couldn't help but groaned in his heart, which was called envy and hatred.

But no matter how envious and jealous he is, he dare not learn from Loen Company.In his view, the most mainstream sales channel is still through retailers, and online shopping can only be regarded as "crazy ways" at best. Can it be said for a long time? As far as Pei Songren's sales method is concerned, he is not afraid of causing all retail sales. Are merchants blocked?Or is it that he is ready to engage in online store sales for a long time and is ready to fight against blocking retailers?

Li Xiuman didn't dare to speculate on Pei Songren's thoughts randomly, no matter which idea it was, it was too bold and risky.At the beginning of 08, when online stores were not very popular, only a few large online shopping sites had this set of complete management measures, which could guarantee the operation of the entire online shopping site. As for Pei Songren, who is engaged in records, can he do online shopping well?Li Xiuman couldn't help asking himself.Although it is possible to hire experienced people to manage, it also takes time to explore.

It's just that Li Xiuman forgot one thing, which is also a blind spot caused by his preconceived ideas.

Although loen has no experience in running an online store, compared with large online shopping sites, is a loen online store an online shopping site... It's like a hypermarket and a street stall, there is no possibility of comparison .

The loen online store is at best an amateur level, and anyone with a little management experience can manage it properly.It's just selling a record, and there are no miscellaneous or miscellaneous things. The difficulty of management is basically negligible.

Li Xiuman smelled the breath of "danger", which came from loen, maybe this was just the beginning, he always felt that loen had other means, but he hadn't used them yet. …,

Not only Li Xiuman, but also Kim Kwang-soo, Yang Hyun-seok, and Park Zhenying all smelled a "dangerous" breath, and they were also worried about whether they should follow the example of Loen and open up online shopping services.Park Zhenying also immediately called her "strategic alliance" and drinking buddy Yang Xianshi.

"Old Yang, what do you think of this matter?!" Park Zhenying said bluntly.

"Which one are you referring to?"

"Of course it's Loen's opening of an online shopping service. What else do you think we should follow suit?"

"No!" Yang Xianshi said decisively, "We must not imitate Loen. Loen was forced by the retailer to come up with this shortcut, but we can't. Not to mention that we have a good relationship with the retailer , Let’s say if we also open online shopping service, how much will we sell? Is it 2 yuan or 19500 yuan? If it’s cheaper, the fans will get benefits, and the retailers will definitely go on strike and quit. What will happen to us? You should know; but if the price is too expensive, our company's reputation may be greatly damaged... If it is also sold for 2 yuan, it will be no different from the retail price. Fans may not buy it, but they will offend the retailer. A Maybe it's not human inside and out, this kind of shortcut method can only be done by Loen who has no worries, but it's not suitable for us!"

"Well, you're right...!" Park Zhenying's eager mood just now calmed down instantly.

At this time, Yang Xianshi asked: "By the way, have you found the person you are looking for?"

"No... who knows which mouse hole that kid hid in... I have been looking for it for more than a month, but there is no news. I have tried everything, and it is almost published in the newspaper..." Park Zhenying said a little frustrated.

"Forget it... Even if you find it, you don't know if he will join your jyp!" Yang Xianshi said sarcastically.

Park Zhenying was annoyed for a while, "Whoever stays cool... I know you have no good intentions!" After finishing speaking, Park Zhenying hung up the phone.

.......................

Time passed by, and it was 12 o'clock in the blink of an eye, and on Melon, Li Yunjae's album orders had reached 12.9 copies.Pei Songren was so excited that he had saved his capital within half a day.But other brokerage companies saw it, and it was a pain in the ass.

But at this moment, another thing happened that made them even more distressed.

"In order to repay the enthusiasm of the fans, from 6:18000 pm to [-]:[-] pm, the group purchase album only costs [-] yuan. From now on, every other week, we, Loen, will hold such group purchase activities to repay the fans for their love. (Note: Group purchase album fans cannot participate in the lucky draw),

In response to the call of the fans, our company is going to open peripheral products on the online store, and there will be one day of group buying activities every week. Please join us! "

Boom... Five thunders crashed on the top, lightning flashed and thunder thundered, it was incredible.

As soon as this news came out, it undoubtedly deeply stimulated the consumption psychology of fans. Who doesn’t love cheap, as long as the quality is guaranteed, who doesn’t want to spend less money to buy what they want.

And there are also peripheral products. From the fact that albums are cheaper than retail stores, it can be imagined that peripheral products should also be cheaper than retail stores.

However, the 12 fans who have already bought the album are a little depressed, and spent an extra 1500 won in vain.When they saw that "group purchasers cannot participate in the lucky draw", their hearts suddenly calmed down a lot.It can be seen that Loen has also considered the feelings of fans who have already bought the album.

There are gains and losses. Although the fans who bought the group made a bargain, they have no chance to get the album poster signed by Li Yunjae. Lee Yun Jae's autographed poster album is also worth it.

An hour later, it started on time at [-] pm. After the online store page was refreshed, two channels appeared, one was a group buying channel, which was counting down, and the other was an ordinary purchase channel. …,

Thousands of people flocked to the group buying channel to place orders, pay in advance, and wait for the courier to deliver the record after everything was done.

In just half an hour, 5000 fans placed orders on the group purchase channel, and on the ordinary order page, more than 2000 people also placed orders. Obviously, the number of fans who choose ordinary orders is not as large as that of group purchases, but the good news is that Both numbers are growing.

This news is great news for Loen, and it is dispensable for other brokerage companies. At most, I feel a little envious and jealous, but for those retailers who were pissed off yesterday , which was another huge blow.

Loen sells it cheaper than them. Although loen only sells Li Yunjae's solo album and peripheral products now, it is not ruled out that they will expand their business in the future, and they will still be messing around by then...

At present, some big retailers have united to sue Loen for unfair competition to the local Commerce Department in Seoul.

Boom... The sky is thundering, and the thunder is so frightening.

You say how people like to sell it, do you have any control... Besides, it's not that you yourself forced Loen to that position and threatened to block them.Now that their albums are selling like a raging fire, you are jealous. Who can blame this?

The third update is here, please collect, please recommend! ! !

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