Red Merry

The model of the bicycle produced this time was personally determined by Xue Xiang. It is the old [-] model, not the traditional single model of the flying man. After all, the mainstream of domestic bicycles is still practical, not fast and light.After this bike came off the assembly line, apart from the controversy over the price, it was almost unanimously praised by everyone.Of course, if the price is controversial, the root cause naturally lies with Xue Xiang.

Because the production line used is extremely high-level, the production efficiency is naturally high. Once the production efficiency is high, the production cost will naturally drop. The ex-factory price of a bicycle is usually around 120 yuan. The price is naturally the production cost, that is, raw materials, machine wear and tear, and workers' wages are three in one.

However, the production price of bicycles from the hardware factory was actually as low as less than 120 yuan. As a result, the wholesale price was almost 130 yuan, which was on par with the ex-factory prices of other bicycle factories.Ordinarily, this is not a good thing, the lower the cost, the lower our selling price, the lower the selling price, the higher the competitiveness, and it would be better for others to buy your own products.The vast number of factory cadres and employees all have this idea and demand to reduce the price, but Xue Xiang does the opposite, and wants to increase the production price to [-] yuan a car.

Given that the hardware factory is currently operating independently, it naturally has no original sales channels. The Light Industry Bureau does not care about it, so it cannot enter the mall, so there is no wholesale price. When it came to the sales terminal, Xue Xiang added another 30 yuan to the ex-factory price.The ex-factory price is as high as [-], almost catching up with the most awesome Phoenix [-] at the moment.

Speaking of this, I have to mention the price of bicycles at that time. I am an ant.At that time, there was an extreme shortage of domestic products, and even bicycles and watches were classified as luxury goods.In 300, the State Council approved the high price policy for imported watches and domestic watches, and the high price policy for domestic bicycles in qualified areas. At that time, the price of an all-steel watch was as high as 11 yuan.A Phoenix 600, permanent [-], sold for up to more than [-] yuan.

According to the income level of an ordinary worker at that time, the annual salary was only more than 100 yuan, watches and bicycles were undoubtedly extravagant luxury products.Fortunately, the high-price policy was only implemented for three years. In 120, the high-price policy was abolished for watches and bicycles, and the price of Phoenix and Forever dropped to more than 1980 yuan. Since then, the price has increased year by year.By 170, the retail price of a Phoenix [-] was generally around [-] yuan.

At this moment, Xue Xiang set the retail price of the bicycles produced by himself at [-], which is a bit outrageous, because Fenghuang is a serious and wealthy family nowadays.Among the famous brands, the bicycles produced by his family have not even got a name yet, and they still have the brand of Flying Man printed on them.It's strange that when Xue Xiang reported the selling price, everyone was shocked, and some even called out "crazy"!

But Xue Laosan is in control, and he is also a guy who is easy to talk at critical moments. He stared at him and the audience burst into laughter.The table was not even photographed, so the price was set!

"You mean the price is set high?" [

Xue Xiang frowned, and sang in his heart: You will never understand my intentions!

Wang Dingfa waved his hands anxiously: "No, no, the price is very reasonable, mainly because there are too few rich people in Xiaoshan County!"

Xue Xiang glared: "There are few rich people, so they just can't afford it. They are still complaining that I set the height, and you are fooling me!"

A black line appeared on Wang Dingfa's forehead, and he said anxiously: "That's not what I mean, I really think the price is reasonable, even if you drop it to a hundred yuan, whether he can afford it or not, I think the key issue now is The sales channels have been decoupled. The Light Industry Bureau doesn’t care about us. We don’t want to go to all the department stores in the area. We can only get a flatbed cart and drag it along the street to sell it. I’m afraid the 200-odd units won’t be sold.”

Xue Xiang smiled and said: "You also know our advantages, so why worry about it, Xiaoshan County can't be sold, we can pull it elsewhere, isn't it just to spend some fuel?"

There are reasons why Xue Xiang dared to set such a high price. One of them is that their products are not under the control of the Light Industry Bureau and cannot enter the normal sales channels, but there is one advantage, that is, they must be sold by ticket.Of course, this reason is not the main reason. The main reason is that Xue Xiang hopes that the bicycles of the hardware factory can become a brand, a high-end brand. After all, with the development of the times, bicycles will inevitably withdraw from the mainstream of transportation. It will die out, but the market share will be lower and lower. He doesn't want this hardware factory to have a short life span of more than ten years. Therefore, for the long-term consideration, it is necessary to create a brand.

To build a brand, in addition to relying on advertising, quality, and then quality. At this moment, the major publicity media have not yet started to commercialize. It is very difficult to take the advertising route. If it can be done, Xue Xiang will go straight to the news even if he sells blood Hookup that first 15 seconds went.Since he can't rely on advertising, he can only go up the price when the quality is excellent. Only a high price will convey the subconscious impression to people-this is an awesome product!

Wang Dingfa swallowed, and said in a low voice: "No way, factory manager, I haven't tried it in other places, but I let them go to Jinshan County, which is next to it. I just sold about ten cars. People from the Shanshan Public Security Bureau came, and they dragged the car away, or did Manager Lu Fu take the Hong Kong businessman's ID card and then lead the car out?"

Only now did Xue Xiang realize the seriousness of the problem, and local protectionism was about to rise, "Old Wang, I remember that there is no bicycle factory in Jinshan, and we sell ours without hindering them, and we didn't say that we would not pay taxes. What kind of mind is there for the Shanshan Public Security Bureau to pick up mice?"

Wang Dingfa said: "Who says it's not, but I think the roots are still in those bicycle factories in Huayuan. Three days ago, I was instructed by you to go to all major department stores in surrounding counties and cities. Those who are willing to accept our bicycles, I even lowered the wholesale price privately, but they still don't want to buy them. I don't know the reason, and I spent a lot of money to invite a deputy section chief of a shopping mall to dinner, and then I got some information, saying The leaders of the Bureau of Light Industry have issued orders to all major shopping malls and stores to only sell products from state-owned factories, and resolutely consolidate the status of the state-owned economy. Listen, it’s not clear that they want to punish us defectors.”

"What is defection? It's really ugly to say. We are self-reliant and lighten the country's burden!"

Xue Xiang stared, and was really annoyed in his heart. He didn't go through the Light Industry Bureau at all this time, but did it through Zhou Mingfang. The Light Industry Bureau must be annoyed.After all, in the eyes of Zhou Mingfang, the hardware factory is a burden, but in the eyes of the Light Industry Bureau, the hardware factory is a resource and power, and anyone will be unhappy if resources and power are stripped away.It's not good to be unhappy, and there is no need to use this kind of indiscriminate means to punish people. Anyway, the hardware factory is still state-owned!

"Yes, yes, it must be to reduce the burden on the country!" Wang Dingfa was afraid that the old man would be in a bad mood, so he got angry at himself, "It's just the factory manager, what should we do now, don't be stuck in Xiaoshan County, the car can't be sold , should this production be slowed down?"

"Slow down, let's go all out!" Xue Xiang slapped the table: "I don't believe in this evil, Lao Wang, I got two more production lines from Hong Kong Island, and they are probably coming soon. I call comrades to get ready for installation and adjustment. !"

"My God!" Old Wang stood up in shock: "No, absolutely no, factory manager, we can't sell this production capacity now, and installing the production line is different from suicide, let's not talk about labor costs , we can’t afford the material cost alone, it will drag the factory to death!” [

Xue Xiang patted Lao Wang on the shoulder to appease this down-to-earth subordinate, and then nodded his head, "Don't worry, Lao Wang, I'm not bad here!"

The old Wang was still full of surprises and doubts, he grabbed Xue Xiang's big hand and did not let go, it seemed that Xue Xiang would not say that he was ugly, and his old king would not obey his orders even if he died!

Xue Xiangnai said, "Let me handle the sales. You are in charge of the production and take care of yourself. I'm still the director of our factory. Can I turn the factory into a mess?"

Seeing what Xue Xiang said, Lao Wang dared to pester him, so he tiptoed away in fear.

……

"Commissioner, Commissioner, it's not good, you go to the door to check!"

Shi Shi flashed in with a water bottle, and before he could put the water bottle on the counter by the door, he ran towards Zhou Mingfang who was sitting at the desk with a panicked look on his face.

With a bang, Zhou Mingfang clenched his fists onto the table, "It's so noisy, why is it kicked out by wolves!"

Shi Shi said anxiously: "No, no, it's County Magistrate Xue, and County Magistrate Xue is wrapping the quilt in his arms and making a bed in the aisle in front of your office!"

"What!" Zhou Mingfang glanced at his eyebrows in shock and almost flew out of his face.

"It's true. Many people outside are watching, pointing and pointing. It's very lively."

Talking, talking, Shi Shi was elated.

Zhou Mingfang calmed down, gritted his teeth and said, "Let's be happy, hurry up and throw people in for me, I'm really convinced, how dare I play with me!"

"Who says it's not, this is the first time we've encountered it in the Huayuan District Committee, this county magistrate Xue is really courageous, I have opened my eyes today!

"Go and go, what are you making so much noise about, look at my joke!"

Shi Shi snorted, lifted the water bottle, turned around and ran out the door. Not long after, Xue Xiang, who was sleepy, wrapped in a quilt, and yawning, was brought in.

"Ah Choo, what time is it? It's Commissioner Zhou. You're finally free!"

Xue Laosan rubbed his eyes and talked heartlessly, as if he hadn't woken up.

Zhou Mingfang gave him a hard look, pointed at him and cursed: "Okay, Xue Xiang, you are playing with me, how grown-up are you, a dignified Beijing University student, Xiaoshan County Standing Committee and county magistrate, in front of my office Hit the floor, thank you for thinking it out, you still have to be ashamed, I'll be ashamed for you, I'm so ashamed!"

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