Powerful and romantic

When you are an official, you must do three things: one is "not to be boasted", the second is "to be difficult", and the third is to be "not to be intimidated".

But now, Xie Qingshen had to look at Xu Junran with admiration.This young man's means are very powerful, very clever, and very admirable!

He comes from a background in publicity, so it can be seen that Xu Junran's approach seems to be light, but in fact it puts a talisman on the winery in Lijia Town.With those few old leaders in charge, even if someone wants to make a fuss about the winery, I am afraid that they have to be careful to put down the big label of interfering with the economic development of the old revolutionary base area.

Reminiscent of what Ding Jianshe had mentioned to him before, Xie Qing smiled deeply and said to Xu Junran: "Little Secretary Xu, I don't know, is the price of this wine from your commune high?"

When he asked this question, he naturally wanted to know more about the winery.

Xu Junran smiled slightly. When things got to this point, there is nothing to hide. They are all smart people, and they don't need to beat around the bush when they speak. Xu Junran said with a smile: "That's right, our wine is only sold to the general public. You also know that as the living standards of our people get better and better, wine cannot be missing on the dinner table."

After a pause, he continued: "I heard that the TV station is going to hold a Spring Festival Gala, isn't it just to provide some sponsorship?"

"Sponsorship?" Xie Qingshen and Du Wenyan, who felt this word was very new, looked at each other, but they didn't quite understand what Xu Junran meant.Originally, he thought that Xu Junran planned to sell the wine produced by their commune to the central TV station, but he didn't expect that Xu Junran didn't seem to have such a plan.

Xu Junran laughed and explained that the so-called sponsorship is a special public relations activity in which social organizations sponsor social undertakings or social activities free of charge in the form of providing funds, products, equipment, facilities, and free services.Sponsorship is an act of contributing to society, a reputation investment and emotional investment, and one of the most effective ways for companies to improve their social environment and social relations.The sponsorship of any social organization will have its own specific purpose.Xu Junran's purpose, to put it bluntly, is to promote the wine products produced by Lijia Town Commune Winery.

Sponsor this time.In later generations, it is often described as negative, but in fact, sponsorship has great benefits.

First of all, enterprises advertise through sponsorship activities to enhance the persuasiveness and influence of advertisements.On the one hand, sponsorship activities can be used as a carrier for advertising.benefit the public.In order to win the general favor of the public; on the other hand, the "naming rights" obtained through sponsorship can improve the effect of advertising.

Moreover, this kind of behavior can also establish a good image of the company caring about social welfare undertakings.Modern enterprises not only want to make profits, but also undertake certain social responsibilities and obligations.Sponsorship of social activities is one of the ways for companies to express their responsibilities and obligations to the society.Development of Sponsored Activities.It helps enterprises win the support of the government and the community, thereby creating a relatively relaxed social environment for the survival and development of enterprises.

Another very important point is that Xu Junran's purpose is to cultivate a good relationship between the company and the public.Holding sponsorship activities that are closely related to the public can effectively cultivate the relationship between the company and the public, enhance mutual friendship, strengthen the relationship between the two parties, and make the public identify with the company in their hearts.After all, in this era, starting a business is not acceptable to most people, at least the self-employed who later made a fortune.In the eyes of most people today, it is synonymous with not doing business properly.This shows how unpopular commercial behavior is in China today.

"Comrade Xiao Xu, I think your sponsorship is probably to create a news effect and expand the awareness of your winery?"

After Xu Junran finished speaking, Xie Qing smiled meaningfully at Xu Junran.He opened his mouth slowly.

Xu Junran didn't deny it either, and directly admitted: "That's right, I can't hide from Director Xie's piercing eyes."

As he spoke, he talked about some of the situation he had learned at the grassroots level of the Lijia Town Commune, and finally sighed: "I have no other ideas. I just hope that the folks in the commune will have enough to eat and not starve to death. They The day is too bitter!"

He was so magnanimous, but Xie Qingshen nodded and laughed: "It's not easy. A dignified college graduate, a cultural person, puts down his ideological burden, and wholeheartedly works for the welfare of the grassroots folks. If I don't help For your favor, it seems that I thank someone for breaking away from the crowd."

After looking at Du Wenyan and Director Lin, he continued to say to Xu Junran with a smile, "Tell me, what do you want?"

Only then did Xu Junran say: "Our winery wants the exclusive naming rights for this Spring Festival Gala. In addition, if possible, I hope to become the exclusive wine sponsor of this gala."

Xie Qing was taken aback, originally thought that Xu Junran was going to make other requests, but he didn't expect Xu Junran to make such a request.

Looking at Du Wenyan, Xie Qingshen asked, "Xiao Du, what's your opinion?"

After all, although he was the leader of the party in name, Du Wenyan was in charge of the actual operation.

Du Wenyan frowned slightly, lowered her head and muttered silently. Although she had a good friendship with Cao Junming and admired Xu Junran very much, this party was very important, and she really didn't dare to take it lightly. Therefore, it was necessary for her to discuss the matter Xu Junran raised. Answer after careful consideration.

Cao Junming didn't speak, but silently drank from the wine glass in his hand, but Ding Jianshe was a little anxious, and just about to open his mouth, he saw Xu Junran shaking his head slightly at him.He signaled him not to speak. If Ding Jianshe only thought that Xu Junran was very talented, now that he saw his performance, he no longer looked down on this fledgling young man. I should be treated by people of my own level or even higher. After all, not everyone has the means to send the wine produced by the winery under my control into the palace. Young people with a calm voice and a steady voice, searched all over the capital, but there might not be many of them.

This Xu Junran was like an old fritter who had been in the ministries for many years.

After Ding Jianshe gave such a definition to Xu Junran, he simply shut up like Cao Junming.

After a while, Du Wenyan slowly raised her head, glanced at Xu Junran, then at Cao Junming and Ding Jianshe who had been silent all this time, and finally nodded to Xie Qingshen: "Director, I think this matter can be agreed to. After all, the sponsorship of 5 yuan is also the first time for our station."

Xie Qing smiled deeply: "Yes, this is the first time I have received this money."

"But..." Changing the subject, Du Wenyan continued, "This is not a trivial matter. After all, this is the first time this has happened. I think we should discuss it on stage?"

This is a cautious approach for her. After all, Xu Junran proposed the sponsorship. It can be said that it has set a precedent that has never been done before. In the history of CCTV, it is the first time that a company has approached them and asked for sponsorship. Advertising in name, not to mention Du Wenyan, even Xie Qingshen probably has never heard of such a thing. The amount of 5 yuan is not too much, and it is not too much if it is said that it is not too much. If someone really deducts the hat of accepting bribes, no one can bear the responsibility.

However, Du Wenyan also saw Xie Qingshen's intention to help Xu Junran and make friends with Xu Junran and Cao Junming. The blind obedience mentality of not wanting to offend others in the officialdom ecological environment and the habitual psychology of losing money and avoiding disasters in the public consciousness played a key role at this time. The effect made her make this decision.This is because in the current political arena where the rule of law is not perfect and the system is not smooth, it is prevalent that whoever decides who is the official has the final say.From this, the concept of leadership can control everything, and the needs of leadership are reasonable habits.What's more interesting is that although there are collective discussions in the officialdom, they are not serious arguments, and often the one who has the most power is subject to the other, and the discussion is just a formality, a passing scene.

It was precisely for this reason that Du Wenyan cleverly proposed to discuss it on stage, and put this matter in Xie Qingshen's hands.

You must know that Xie Qingshen was in charge of the affairs of the party. Even if it was discussed at the party committee meeting in the stage, it would be Xie Qingshen who was arguing with others.Success or failure, both Cao Junming and Xu Junran owe Xie Qingshen a big favor, so for Xie Qingshen, this is the best result.

Xie Qing pondered for a moment, nodded, and said to Xu Junran: "Little Secretary Xu, what's your opinion?"

If I were someone else, I'm afraid I wouldn't have thought of this, but Xu Junran had seen too many such scenes in his previous life, so he smiled and nodded: "It's okay, just listen to Sister Du, I'll wait for your good news."

To be clear-headed and open-minded, another way of saying this sentence is: be sensitive when you should be sensitive, and be numb when you should be numb.Xu Junran is very aware of this, so when he does things, he advocates that the more complicated the problem is, the better, and the simpler the problem is, the better, because in fact, the reason to think about the problem more complicated is to make the problem easier to deal with.

Regarding Du Wenyan's proposal, Xu Junran understood her intention after a little thought. It has to be said that this is a woman who is extremely smart.Her proposal not only freed herself from any responsibility, even Xu Junran couldn't find fault with her, but also satisfied Xie Qingshen, a superior. It's no exaggeration to say that she is slick.

However, she didn't know that Xu Junran's trump card was not here, but in another place.

Xu Junran has been an official for so many years, and an important experience he finally summed up is that he must be good at using all available means to win the support of people with status and structures, so that he can obtain the greatest and most favorable conditions from these powerful parties .

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