Entertainment Achiever System

The present era is no longer an era where the smell of wine is not afraid of deep alleys. No matter what kind of business it is, it is now important to put an advertisement first. We must first build up the momentum and let the audience know, and then the quality and production capacity. question. .

In the same way, a movie is about to be released, regardless of the quality of the movie, whether it meets the estimates of the producer and the distributor, as long as it is not ugly and invisible, then they will not be able to hide it, but I will still try my best to promote it. After all, even if I am scolded to death by the audience, at least I will earn a few more dollars back!

And if the quality of the movie is not bad, and the producers and distributors are satisfied, then needless to say, the huge publicity fee is absolutely no problem, because the more powerful the publicity, the more it will definitely help the box office rise. If one more person knows and arouses his desire to watch, then he can earn dozens more tickets.

Every filmmaker knows that whether a movie can achieve a satisfactory box office result, whether it will make a profit or a loss, whether it will make a big profit or a small profit, in addition to whether the quality of the movie is high enough, whether the release time is just right, whether the star lineup is strong or not ...In addition to other factors, there is another more important factor, and that is—propaganda.

Movie promotion in the last century, not to mention Europe and the United States, domestic, or Asian movies, the so-called promotion is usually printed posters, and leaflets are distributed, and finally, the big thing is to spend money to buy good reviews in newspapers, so that people Citizens know that such-and-such movie is of high quality and worth watching.

To be honest, these publicity methods used to be sufficient, because before the Internet age, everyone lacked entertainment methods, either watching TV or watching movies, as long as the movies are good, everyone is willing to watch them.

But now, with the advent of the Internet era, and the rapid increase in entertainment methods for ordinary people, the previous means of distributing leaflets, putting up posters, and publishing soft articles in newspapers have basically achieved little effect now. , because everyone doesn't have much thought at all to learn about the latest film and television information through these traditional publicity methods.

Just kidding, with this time, I might as well fight two landlords and play two mahjong. Before seeing the real thing and getting a good reputation, who is willing to spend tens of dollars to buy tickets to see it?

So in this difficult situation, an effective publicity method that has been popular in European and American film circles, especially in Hollywood, has become popular a long time ago.

The premiere ceremony, as the name suggests, is a ceremony held before the first release of a movie. Its main function is to celebrate, publicize, and play clips, so that participants, especially the media reporters present, can see some highlights or even the whole movie. Movie.

Then, the quality and charm of this movie will be widely disseminated through TV media, road media, newspapers, etc., which will attract more people to go to the cinema to buy tickets to watch the movie.

One of the biggest features of the premiere is that it usually invites the main actors to help out in order to increase the popularity and appeal of the show.

----Dividing line--

"Ladies and gentlemen, friends from the media, good afternoon, everyone, welcome to Taihe Cinema in Central to attend the premiere of our movie "The True Colors of a Man"! I am Ma Ma, the host of tv** entertainment news channel "Movie Pioneer" fly!"

On July 07, 7, "The True Colors of a Man", which had been shut down for just 16 months, finally ushered in its premiere. Since it is a Hong Kong movie, and the most important thing is that it meets the definition of a blockbuster movie, this movie has won worldwide popularity. (mainly Asia) will host four premieres.

Needless to say for the first show, the producer Huanyu and the leading actors are all from Hong Kong, and Hong Kong's box office is also very important, so the first show is set in Hong Kong, and the address is Taihe Cinema in Central.

The second one is scheduled for the Oriental New Century Cinema in Beijing, the third one is the Giant Dragon Cinema in Nanjing, and the fourth one is the Huangcheng Cinema in Guangdong Province.

Originally, according to the intention of the publisher Poly Bona Yudong, the crew had to go to Yuzhou or Shudu to hold a premiere ceremony, because the opponent of the movie "The True Colors of a Man" is really too strong, even the strong ones arouse sympathy the point.

In the mainland, "King Kong" has just been released for a week, and it is time to sweep the box office. Then, "Harry Potter" will be fully released in the second week of the film's release, which is equivalent to being attacked by two Hollywood blockbusters.

In addition, "Fuse" starring Zhen Zidan, Gu Tianle and others will also be released in the third week, which will cause a huge diversion to the box office of "The True Colors of a Man".

In Hong Kong and other Southeast Asian regions, "Men Ben" will first encounter "Harry Potter", which has been released for more than a week, and then "King Kong". It can be said that the situation of this movie is really very dangerous, and almost everyone No one is optimistic about this movie, and many people in the industry even said that the total box office of this movie may not exceed 1.2 million, because it chose the wrong timing for its release, and it dared to compete head-on with Hollywood's box office bomb. Are you courting death?

However, the director Chen Musheng and Huanyu's boss Lin Xiaoming still didn't agree. They all felt that it was too late, especially since it was going to be released all over Asia at noon on the 19th. Everyone didn't have so much time to run around. In the end, Yu Dong had to give up. Four cities were selected to host the premiere.

After the master of ceremonies, Ma Xiang, made a brief self-introduction, he said with a smile: "Today's premiere is really star-studded, and there are many guests! You can clearly see that we have a lot of people who came to join us Big stars in China, haha, I won’t read the names one by one, because there are too many, I’m afraid I won’t be able to count them all! Welcome again! Thank you!”

Amidst the loud applause, he paused for a moment and then said: "At the same time, on behalf of all the crew members of "The True Colors of a Man", I would like to express my sincere thanks to the 142 companies who came to the scene, and friends from media reporters all over the world. With your arrival, at the same time, I also hope that everyone can use the pens in your hands to feed back the most authentic situation of this movie to every fan, because we very much believe that this "The True Colors of a Man" is definitely a must-see. A plethora of masterpieces, it's totally worth the audience's ticket."

After the routine courtesy, Ma Xiang finally got down to business, he said loudly: "Today we have invited two special guests, the first one is Mr. Lin Xiaoming, general manager of Hong Kong Universe Entertainment Co., Ltd. The biggest investor in the film, Lin Sheng, please stand up and wave to all the friends in the audience to say hello!"

When Ma Xiang said this, the bald-headed Lin Xiaoming immediately stood up, smiled and waved to the audience behind him, but unfortunately he is not a big star, so he only got a little bit of sparse applause.

Ma Xiang said again: "The second special guest is the distribution agency of this film, Mr. Yu Dong, the president of the famous Poly Bona, (Yu Dong stood up and waved his hand on his own initiative), he is very optimistic about this film, and the script has been written. Before the filming started, he had predicted that the box office in the mainland would be at least 8000 million, and if the whole of Asia was added up, the work "The True Colors of a Man" would definitely exceed 1.5 million at the box office, so he quickly won the release of the film right!"

This time, the applause Yu Dong got was a bit louder, because the fans who came here today are actually members of the fan club of several leading actors. Yu Dong praised this movie so much, fans Naturally, they are also very happy. After all, they don't want to see the movie their idol starred in turn into a piece of rubbish. That's very hurtful!

When the applause subsided, Ma Xiang said quickly: "Okay, next we will invite the main creators of "The True Colors of a Man..."

"Clap clap clap..."

"Ah ah ah ah ah……"

The master of ceremonies couldn't speak at all, because the fans and even the reporters applauded one after another. No matter who it is, of course everyone prefers to see big stars. Who wants to listen to a frustrated man's whining all the time?

Amid the loud cheers of the audience, Chen Musheng, who was wearing a black suit, parted gray hair, and wearing glasses, took the lead on the stage, and behind him were Xie Tingfeng and Wu Jing. , Tang Xiaosa, Fang Zuming and the "big-eyed beauty" Jiang Ruolin are five men and women starring.

Just like when a football star appears on the stage, whoever has the loudest voice must be the most popular. Among the five leading actors, everyone's popularity is actually very clear at a glance, very obvious.

Xie Tingfeng is worthy of being the most outstanding little heavenly king of Hong Kong's new generation. His voice is very loud. Except for someone who cheated, his popularity is well-deserved No.1 among the leading actors.

And Wu Jing is the second one. It seems that his popularity as a kung fu star is still very high!

Although Little House is the "Dragon Prince", he really didn't have any good results, so he is only slightly better than the "big-eyed beauty" Jiang Ruolin, who is also considered a rookie. About 2 to 30 fans are cheering for him!

As for the youngest Tang Xiaosa?

Uh, I didn't see him holding a microphone, and he waved to the audience in a habitual way. Before he could speak, he immediately caused hundreds of people in the audience to scream?

In fact, to be honest, this kind of scene is a bit embarrassing, because it seems that he has completely blocked the light of other stars by himself, making everyone only see him, which is not conducive to the unity of each other!

Fuck me, when did brother become so popular in Hong Kong?

Brother Xiao Sa was a little puzzled and muttered in his heart, after all, Hong Kong is Xie Tingfeng's lair!How could he be so attractive?

Moreover, if you look at it this way, if they go to Beijing, Nanjing, Yuezhou and other inland cities...

A certain person shivered all over his body, and prayed in his heart: My dear, please don't tell my brother, I will cover up all the other four by myself!If it happens again, I'll wipe it, someone will definitely quit, that's not fun! (To be continued.)