Starlight Korean Entertainment

ps: March 3nd!Today is Baolan's birthday...a beautiful and happy day!

In fact, as early as after Lin Youmin won Baeksang Movie Emperor, due to the special theme of "War of Money", major financial institutions extended olive branches to offer sky-high contracts and invited them to act as endorsements.

What is a sky-high contract?

Anyway, the price is much higher than that of Lin Youmin's current endorsement. The financial industry in 08 has a sense of stormy weather. Many Korean financial institutions have begun to throw olive branches to sign endorsement stars to save the decline. The business, maybe more like a dying throes, but better than nothing.

This has to be put in the past, financial institutions will not spare any time to invite an entertainment star to be a spokesperson, let alone a big bank like K*** National Bank.

Not to mention the sweet pastry of financial themes like "War of Money", it has become the object of competition for many financial institutions.

After some selection and discussion, Kwon Eun Chan helped Lin Youmin choose the endorsement contract of K**Kommin Bank, and once again jointly acted as the endorsement with Kim Tae Hee.

In this kind of enterprise, Lin Youmin's endorsement role is greater than that of Kim Tae Hee, so the two received equal endorsement remuneration for the first time, both at a price of [-] million won.

This price was already very high in 08. You must know that Woori Bank's actor Jang Dong Gun's endorsement fee was only 7 million won, and KEB's spokesperson Ha Jiwon's fee was 5 million won.

(ps: Actually, after 09, I feel that Korean endorsement fees have come to a blowout period, especially with the rise of new powers such as Kim Yuna, Lee Seung-gi, and SNS, and they have reached the level of 10 billion won. It seems that there was only rain before. Later billions became commonplace.)

Fortunately, this is just the bank's endorsement, a very normal range, not the kind of ambiguous couple theme that Lin Youmin can't avoid now, he doesn't want to challenge Park Xiaomin's tolerance limit anymore.

Although Park Xiaomin was still angry with him, Lin Youmin did not believe that Park Xiaomin would not pay attention to his information.

So when it comes to the cooperation of cf endorsement, etc., Lin Youmin just clicked to the end, and only cooperated with Kim Tae Hee on this one.

This is because the size of the K**National Bank and the endorsement price are too generous to refuse, and the level of treatment is also very sincere, and even gave Lin Youmin a special VIP card from their bank, before buying a luxury house with a loan You can go to them to get good discounts.

After a hundred thoughts, Lin Youmin's popularity continued to rise, and he was firmly in the forefront of the first-line actors, and his position was very stable.

And his commercial value has made countless people jealous. Although the top brands are not in a hurry, Lin Youmin is still in an obvious upward trend. They will only make a move when Lin Youmin reaches the first peak. It also coincided with the wishes of Lin Youmin and Quan Encan.

Give Lin Youmin more time, his achievements will never stop here, and the most correct choice is to wait for the price.

However, his current net worth is quite optimistic. Although his status is only first-tier, in terms of commercial value, Lin Youmin is not much worse than those super first-tier stars.

There are plenty of choices. In order to maintain the operation and establishment of the studio, Lin Youmin also needs to have daily expenses, so it is impossible to miss so many opportunities in vain.

Quan Encan also did some investigation and research, and after discussing with several well-paid think tank planners hired by the studio, he selected a few suitable ones for Lin Youmin.

The outside media almost all called Lin Youmin the future king of cf. Maybe it won't be long before this "future" can be taken away.

The first to be finalized is a high-end bread brand called Tous Les Jours.

Touslesjours is a high-quality chain bakery brand with "handcrafted, healthy and delicious, trustworthy, classic European style" as its core brand.

At present, more than 1600 stores have been opened in South Korea, China, the United States, Vietnam and other countries, which are well received and praised by consumers, and have won many customer satisfaction brand awards.

From this scale, it can be seen that although this store belongs to the category of bakery, it is definitely one of the leading companies that become bigger and stronger, and it will not affect the high-end line of Lin Youmin's endorsement.

Tous Les Jour bakes delicious bread directly in the store in a handcrafted style. It claims to use the highest grade flour and 100% handcrafted cakes. Although the price is a bit expensive, it has a good reputation in Korea.

When Lin Youmin went to shoot cf for them, he also saw the shop decoration design with simple European pastoral style, which gave people a refreshing feeling.

Of course, although the brand is high-grade, the remuneration for this type of endorsement is only average, less than half of the price of the bank that Lin Youmin endorsed, and the contract was signed directly for a mere [-] million won a year.

Quan Encan didn't think much about it, and signed without even bargaining. The benefits of Tous Les Jour's endorsement are not only a matter of cost. You have to think that in South Korea, it has more than [-] stores, and Lin Youmin is currently the only spokesperson signed by them, that is to say, there will be a large advertising poster of Lin Youmin in every store!

This kind of publicity effect is what Quan Euncan hopes to see. People often say that actors must maintain a sense of freshness and not be over-consumed, otherwise watching too much will have a negative impact on the work.

But Lin Youmin has no worries about this at all. In addition to his outstanding appearance and temperament, the model booth and solid acting skills are also indispensable. Just like Zhang Dongjian in the past, didn’t he shoot more than ten or twenty commercials every year? ?

Apart from Tous Les Journeys, Lin Youmin's other endorsements, coincidentally, are also mainly catering brands.

In fact, catering belongs to a relatively low-end position in the brand value chain, and it is far from being able to compare with luxury brands. Catering franchise brands are another matter, and they are also in the upstream position.

For example——**ibigo, the full name of the global fashion bibimbap specialty store (**ibigo) restaurant, is a Korean bibimbap specialty store in the form of "fresh and healthy" as the theme.

It's similar to a bibimbap buffet, but the form and scale are more high-end and classy, ​​and it's not the same.

**What ibigo wants to show is a human advocating fresh, delicious, green and healthy food culture, especially its vivid display of "green vegetables" and its one-of-a-kind feature.

There is another one called VIPS, English name vips, is a famous Korean catering brand, together with Tous Le's Day chain bakery and Bibigo Korean restaurant, it is a wholly-owned company invested and established by CJ Group in 04. Its main business is Steak and salad bar has hundreds of chain stores in Korea, and has been called "Korea's No.1 Steakhouse". (To be continued.)