Starlight Korean Entertainment

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South Korean filmmakers are well aware that the local market is showing signs of weakness. Last year’s “Korean Peninsula” and “Hwang Jin-i” failed, and this year’s “Modern Boy” and other films are postponed. To reduce the chance of high-budget films capsized, We can only find another way to open up foreign markets and attract international buyers. .

Cannes has the largest film copyright trading market in the world, and can sell the distribution rights of most countries and regions.

This is a tricky method that does not have extra channels in the marketing and promotion of this 100 billion won production. After all, even if it is my neighbor, blockbuster movies from China have to go to sell them year after year, not to mention investment. There are few Korean movies in general?

In short, "Three Guys" was shortlisted for the official non-competition unit, and the treatment was a bit better than that of "Sweet Life", which Jin Zhiyun participated in the viewing unit in 05. It enjoyed screening preferential treatment and aimed to sell the film, once and for all, why not do it ?

Song Kanghao, as a highly qualified national-level actor, has the biggest difference from Lin Youmin, that is, he has many inextricable connections with local Korean film production companies, which is different from Lin Youmin's "one media" to a large extent. white body".

Song Kanghao needs to use his status and influence to speak good words for the film crew. This is where Song Kanghao is helpless, so he has warned Lin Youmin more than once that he must maintain his absolute autonomy. Cooperation is fine, but never become a Be a spokesperson, otherwise there will be many rules and regulations that bind you.

Under the vigorous promotion, "Three Guys" seems to have a good trip in Cannes. It has only been a few days since the opening, and the producer has successively contacted film producers in more than a dozen countries and regions to discuss the introduction of copyright fees. , has not yet been released, and nearly half of the production fee has been recovered.

You know, the three leading actors took the initiative to cut their salaries and convert the remuneration into film investment, so that the filming started on schedule. The more funds they have collected now, the less pressure they will have in the Korean local market, which means they The more dividends the three of them can get—the overseas copyright has nothing to do with Lin Youmin and the others, and the amount of remuneration can only be determined by the situation after the local release.

The premiere ceremony seemed to be a bit uneventful, it simply finished the screening, and then answered some supplementary questions from the media, such a premiere ceremony was simply over!

In an unnoticed corner of the premiere scene, Lin Junhe was watching with a smile on Lin Youmin who was surrounded by several Korean media who came to Cannes and was busy interviewing.

Lin Youmin didn't know that Lin Junhe had come here, and Lin Junhe obviously didn't intend to let Lin Youmin know, otherwise he wouldn't have stayed in this corner, and would have walked over to greet his son a long time ago.

After all, as the leading actor in a movie, which father doesn't like to share the joy of this achievement with his son?

Lin Junhe was not alone. Beside him stood a tall middle-aged white European man.

A streamlined black handmade suit, polished leather shoes, a thin and fair face, slightly bald, wearing a pair of round-rimmed gold-rimmed glasses, coupled with various other collocations and aura, all show This is an upper-class elite, more likely a fashionista.

This person's name is Fabrizio Dawes, and his current identity is Lin Junhe's old friend.

As for his occupation and position, it is a bit intriguing, a famous fashion luxury brand, the CEO of the Asia-Pacific region of the Armani Group.

"Dawes, how do you feel?" Lin Junhe asked suddenly, looking a little out of date, and it was self-evident who he was asking.

Dawes supported his elbow with one hand, and put the other hand on his chin. He stretched out two fingers and rubbed them lightly. He opened his mouth and said, "Lin, your son... Well, how should I put it, I have to admit that he is handsome and has a good temperament, but you know, there are too many people with good looks and temperament in this world, not everyone If they can all be favored by us, we would have been overwhelmed."

Lin Junhe did not respond directly, but nodded thoughtfully. He knew that Dawes was telling the truth. In terms of reputation, Lin Youmin was still a little weaker.

The reason why Lin Junhe sent his old friend who is the CEO of Asia Pacific and recently came back to Europe for vacation, is naturally not aimless. He also heard that the Armani Group planned to find someone to do Asia Pacific for them not long ago. The endorsement of the region, this has some thoughts.

The image spokesperson of a top luxury brand, such a title is self-evident to Lin Youmin. As far as the Korean entertainment industry is concerned, no one has such an honor and treatment.

Dawes pushed his glasses and explained, "Lin, I can reveal something about the spokesperson. At present, our group has some preliminary plans, and the tentative candidate should be Takeshi Kaneshiro."

"How much decision-making power do you have?" Lin Junhe asked suddenly.

Although Dawes is the CEO of the Armani Asia-Pacific region, in the final analysis, he is just a senior gold-collar worker working for the Armani Group. For a luxury brand, such things as spokespersons are definitely cautious, and there will be real leaders to personally Decide.

Dawes twitched his lips unnaturally, and replied, "I am at best a recommendation right. Of course, I am also responsible for the investigation. **Oss will only make decisions based on our final recommended candidates. If I pass, he won't think much about it."

"Takeshi Kaneshiro..." Although Lin Junhe is in the United States, he has heard the name of this person before. He is a Chinese-Japanese mixed race, a top Asian male star, and his appeal and influence are very terrifying. He is very popular in China, Japan and South Korea. Popularity is far from being comparable to the current Lin Youmin.

Lin Youmin's disadvantages are very obvious. First of all, his popularity and status are not as good as that of the other party. The strategic position of the Korean entertainment industry he is in is also far inferior to that of China and Japan, which have huge markets.

Dawes then added, "But what I heard is that this time our boss will not do it himself, it should be his niece Roberta Armani who will do it. About Asia Matters of strategy should be a test for Ms Armani."

Lin Junhe was slightly taken aback, Roberta Armani?

The niece of Giorgio Armani, the helm of the Armani Group, is also one of his most important personalities. As George’s deputy, she has gradually penetrated the entire Armani Group. She is not only recognized as the next leader of Armani in the eyes of the outside world. George's trust, all of George's international speeches are interpreted by Roberta, which shows his status.

"So the choice of spokesperson is still to be determined?" Lin Junhe touched his chin. The selection of this type of spokesperson is very cautious, and at least it will take a year and a half to investigate.

Dawes nodded.

"That's fine." Lin Junhe snapped his fingers, "You should be able to include Youmin in your investigation plan, right?"

Dawes was dumbfounded for a moment, opened his mouth in disbelief, and exclaimed, "Lin, you're not kidding, are you? God, there's no need to be so crazy. I know a lot of people in the fashion industry. Based on our friendship , I can help you find a second-tier brand, and with your energy, you can also help him get a lot of endorsements."

Lin Junhe laughed, "It's okay, it's okay to let that stinky boy Youmin increase his experience, and he can work hard. You can't always focus on the small place in Korea, at least you have to look at the long-term, let's put it in the entire Asian region, I don't care. I hope that kid has some achievements in Korea, and I will slack off."

Dawes shook his head in confusion, but he still agreed, "That's fine, I'll let someone arrange it later, but let's talk about it first, I will strictly follow the company's planning process for all inspection procedures, and there is no way to open the back door for you , even if it is included in the final shortlist and handed over to the Armani headquarters, I can only recommend it as best I can, and I can’t guarantee it.”

"Don't worry, do as you said. If you help him go through the back door, it's no wonder that kid Youmin doesn't hate me to death. Let him exercise by himself. Just don't live too comfortably!"

Dawes let out an "uh" and didn't know what to say. Even if he was an American immigrant, his Asian blood in his bones still made parents worry about their children constantly. It can be said that they had good intentions.

Of course, Dawes has long been familiar with this kind of thing during his work in Asia. He will not slander his old friends indiscriminately, and he will do what he promises. Lin Youmin tried his best to recommend it. The recommendation weight of his CEO is still acceptable.

Unless there is a miracle in this matter, Lin Youmin can win the extreme favor of Roberta Armani, or his own reputation has a great breakthrough, otherwise compared with Takeshi Kaneshiro, hehe, even Dawes himself will Choose Takeshi Kaneshiro without hesitation.

Dawes glanced at Lin Youmin who didn't know about it, and the corners of his mouth slightly curled up. His old friend has such confidence in his son, so he'd better wait and see.

………………

Lin Youmin went to the Cannes Film Festival. The first day of the event was rather tedious, and Li Juli didn't have an invitation letter, so she had to wait until after the official opening to visit.

So her task was to accompany Kim Soo-joo, who had nothing to do, to go around, taste the delicacy of French cuisine, go to an elegant opera, visit various literary buildings and art galleries, and the two almost went together ran to Paris. (To be continued.)