Chapter 60 Part [-]
Previous: Questioning skills: how to speak so that others will listen, how to listen so that others will speak
Chapter 11Interview Scene 11: Interview Marketing: The Sales Code Hidden in the Speaking Skills

Section [-] Encyclopedia of Questions: Four Tips for Sales Questions

What to ask, how to ask, and whether to ask are all very learned.When you open your mouth to ask questions, you should choose a clever questioning method according to the purpose of your question and the nature of the thing you are asking.General attention should be paid to:

1.exact words

When asking questions, use appropriate words and select accurate words in order to achieve the best communication effect.

A salesperson greeted the customers who came, and began to ask questions like this: "Comrade, what do you want?" The impolite customer replied: "I want a lot of things, can you give it?" , what do you want to buy?" The young customer smiled and replied: "Can't you take a look if you don't buy it?" The salesperson couldn't help but laugh, and then asked: "Comrade, what do you want to see?" Finally, the customer understood.

Comparing the above three questions, different communicative effects are produced due to the choice of different verbs and predicates: the "yao" in the first sentence means ambiguous and begging; the "buy" in the second sentence connects the salesperson and the customer Putting it in the relationship of buying and selling, it is suspected of forcing people to shop; the third sentence "look" expresses respect for customers and implies that customers have the right to choose products freely, even if they don't buy, they don't feel embarrassed.Three different verbs lead to three different situations, which shows the importance of appropriate words.

2. Choose the right sentence pattern

Questions are divided according to the structure of the sentences, and can be divided into different types such as true and false questions, specific questions, multiple choice questions, positive and negative questions, and guessing questions.When asking questions, they should be properly selected according to different content needs.

There is a store that sells pancakes that can have eggs in them.The salesperson originally asked the customer: "Do you want to add an egg?" Later, with the advice of an interpersonal relationship expert, he changed the right and wrong question to an optional question: "Do you want to add an egg or two eggs?" Since then, sales have increased significantly.

3. Cleverly change the word order of the question

When asking questions, subtly changing and adjusting the order of words according to the situation can achieve satisfactory results.

There were two priests who were heavy smokers, and one of them asked his superior, "Can I smoke while I pray?" The request was reprimanded by the superior.Another priest also made the same request to his superior, but changed the order of one word: "When I am smoking, can I pray?" The superior smiled and agreed to his request.The cleverness of the second priest is that he changed the position of the adverbial and the center word of the predicate in the original question to show his loyalty to praying for God all the time, so he succeeded.

(End of this chapter)

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