Chapter 7 Part [-]
Previous: Questioning skills: how to speak so that others will listen, how to listen so that others will speak
Chapter 2 Interrogation scene 2: Persuading the other party instantly: Manipulation from mouth to heart
Section [-] Ingenious Guidance: The Persuasion Technique Hidden in the Other Party's Needs
Mini scene house:
When persuading others to accept your opinion.

Question story session:
Xiaofang is a salesperson of a certain automobile company. Because of her outstanding performance, she has been rated as an excellent employee three times in a row. How did she do it?The following is a conversation between Xiaofang and a customer.

Xiaofang: Excuse me, what tonnage do you need?

Customer: It's hard to say, about two tons.

Xiaofang: Sometimes more, sometimes less, right?
Customer: That's right.

Xiaofang: Which type of truck you want depends on what kind of goods you are transporting and the road you are driving on the one hand. Are you right?

Customer: Yes, but...

Xiaofang: You are driving in a hilly area, and the winter there is long. At this time, is the pressure on the machine and body of the car greater than normal?

Customer: That's right.

Xiaofang: Do you travel more in winter than in summer?
Customer: That's right, there are too many, and business is not good in summer.

Xiaofang: Sometimes there are too many goods, and driving in hilly areas in winter, is the car often overloaded?

Customer: Yes, indeed.

Xiaofang: From a long-term perspective, what factors determine the model of the car to buy, and is there room for it?

Customer: You mean...

Xiaofang: From a long-term perspective, what factors determine whether it is worth buying a car?

Customer: Of course it depends on the service life of the car.

Xiaofang: One car is always fully loaded and the other is never overloaded. Which one do you think has a longer lifespan?
Customer: Of course it is a car with more horsepower and load.

Xiaofang: So, I suggest you buy a 4-ton truck, which may be more cost-effective.

Customer: OK, I'd like to think about it.

Wonderful question:

It is not easy to convince others. When you try to get someone to agree to something or buy something, he often thinks: Why should I listen to you?In such a situation, what should I do?

In the dialogue between Xiaofang and the customer, we cannot accurately judge whether Xiaofang can persuade the other party to accept his opinion at the beginning, but Xiaofang's words always contain the needs of the other party and what he is willing to accept.

When two people are talking, when the answerer does not show any discomfort or aversion to the questioner's question, and can give a positive response to each answer, the communication between the two will present a virtuous circle.The implied meaning here is: the person answering the question is gradually accepting the person asking the question deep in his heart, and this acceptance includes the other person's questions and opinions.So, why is there such an effect?
In Xiaofang's questioning, she has always included the answer that the other party may accept, and this answer is also what she wants the other party to accept. Asking this way will make the other party feel respected and not feel that she is being guided.

Sometimes, persuasion does not require positive expression. It will be much easier to imply the other party's possible answers in your own questions and guide him with options he can accept.

(End of this chapter)

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