As soon as I speak, I can convince everyone

Chapter 6 If others don't want to hear it, say it with a smile (2)
Calling himself a big fool is something that many people don't want, but Ma Yun doesn't care, and speaking out in public, instead creates a different humorous effect.This is the charm of self-deprecation. When a person puts down his figure, he can definitely bring joy to others.

And Jack Ma's humor is indeed ubiquitous.He knows how to use the humor of the conversation scene to adapt to the situation, and also knows how to use people's inherent thinking to humor.That flicker also depends on the target, which is to use the influence of Zhao Benshan's sketches and the fixed memory for people.The other party has been regarded as a big fool by many people, so Ma Yun said that he was willing to bow down and not fool him, which is also a kind of humor.

Self-deprecation is a kind of humor, and it is also a clever way of communication.Especially when two people meet for the first time, they often feel reserved. At this time, if you laugh at yourself at the right time, the other party will immediately feel that you are not airy, so you can let go of the burden in your heart and talk to you happily.

More importantly, self-deprecation is the best way to relieve embarrassment.When we are in a situation where we are overwhelmed, we might as well laugh at ourselves.This will not only relieve our embarrassment, but also make us gain points in the eyes of others and think we are cute.

In conclusion, understand that occasional self-mockery is not self-deprecating, but a great way to communicate and talk.

Use metaphors to inject some wit into humor

A lot of humor is inseparable from clever metaphors.The characteristic of a metaphor is the conversion and fusion of two situations. It was originally talking about one thing, but another situation was introduced to allow the two to merge and make an analogy, and then the effect of humor can be achieved.It can not only help us to clarify what we want to say, but also make us have a different impression of the situation used as a metaphor.

Ma Yun is a master of humor, but also a master of metaphor.The classic metaphor is to compare Tang Seng, his master and his disciples, to an entrepreneurial team, and then interpret it. Not only did he express his own ideas, but people also had a different impression of Tang Seng after listening to it.

Now, let's take a look at how Ma Yun used Tang Seng as a metaphor.

The best team in China is Tang Seng's team, and Liu Bei's team is a team that can't be met.Tang Seng has a good sense of mission. His goal is to learn from the Western Paradise. He is a person with a strong personality. A leader like Tang Seng does not have to be able to speak. He is compassionate. Many companies have such leaders.What about Sun Wukong?They have strong abilities and good moral character, but their shortcomings are also obvious. Companies love and hate such people. Every company has such talents, and there are many.What about Zhu Bajie?It is not normal for a company to be lazy without Zhu Bajie.What about Drifting?There are more companies like this who work hard, take the burden and lead the horse, and work eight hours a day.This is an ordinary team, a strictly created team, but it is because this ordinary team has gone through ninety-nine and eighty-one hardships and finally obtained the truth.

But to manage this team, the requirements for leadership are very high.A leader must have three things: vision, mind, and strength. An entrepreneur with a bad vision will never be a good entrepreneur.

Comparing the scripture learning team of Tang Seng to an entrepreneurial team, and then analyzing their respective roles and responsible directions.This not only explains what kind of talents a good team needs, but also interprets Tang Seng, master and apprentice from another angle. It not only clearly expresses the views Ma Yun himself wants to express, but also gives people a sense of freshness and humor.This is the wonderful use of metaphor, which can make the language vivid and humorous, and achieve the effect that we cannot achieve directly.

In terms of using metaphors, Ma Yun is indeed a master. He can inadvertently come up with a very clever metaphor, which makes the listeners laugh.

1996 and 1997 were cruel times.That was the time when I was a liar, and that was when no one came to me.When Alibaba started its business, many investors indeed came to me.At least 38 investors should come to me.I said NO, I don't want your money.Because many people always think that it is difficult to make money and ask for money.In fact, it is the easiest to ask for money. As long as you do well, others will have it.There are too many rich people, what you have to ask is what is behind the money, what can he help you other than money.Because the relationship with investors is like getting married, and things can't be done well when the divorce happens.

This passage uses marriage as a metaphor for cooperation, which is very clever and has a strong humorous effect.When we speak in our daily life, we should use this kind of metaphor more often to create humorous effects.

Metaphor is a kind of visual expression, especially when expressing the boring truth, adding a vivid and humorous example can instantly improve our language several levels.These are things that other expressions cannot do.

And if you want to have a strong metaphorical ability, you must expand your thinking and broaden your horizons.Only with a lot of knowledge in the head, broad thinking, and eclecticism can we make exquisite metaphors.If the thinking is too rigid, it is impossible to make a good metaphor.

To make your words more lively and humorous, you need to learn different speaking skills and then use them well.However, it is too much to go too far, and no method is a panacea. It has its advantages and disadvantages.The same is true for metaphors. Clever metaphors can help us add points and create humorous effects.If the metaphor is too much, or every sentence is a metaphor, it will give people a feeling of being incomprehensible.

The ingenious use of metaphors is a manifestation of a person's strong language ability, and it is also a very effective means of creating humor.Therefore, we should develop the habit of using metaphors frequently when speaking.

Ma Yun's humor comes from profound self-cultivation

Many people want to be a humorous person. In the gathering, they frequently make witty remarks and become the focus of everyone's attention.They are also working hard at ordinary times, but they just can't make themselves humorous.The result is often to say things that only you think are funny, which makes everyone very embarrassed.

In fact, humor is not difficult.If you want to be a humorous person, you must first cultivate a positive and optimistic attitude. This attitude is a kind of cultivation.With it, humor comes naturally.You must understand that if you want to be a happy person, you must first make yourself a happy and deep person.

Ma Yun is a person with a very good mentality. No matter what difficulties he faces, he can always face them calmly.It is this positive and optimistic attitude that allows Ma Yun to express humor easily anytime and anywhere.Because there is happiness in his heart, he can release happiness.

Regarding Ma Yun's mentality, the following passage can be seen.

I remember it was Time magazine that first called me crazy, that my ideas were unrealistic.I certainly don't think I'm crazy, I just think different.You see, I'm not talking nonsense, I have done all the ideas that have been hailed as "crazy", were here!I have also communicated with many foreign managements. They don't think I am crazy, but because what I do is not in line with traditional Chinese behaviors and thinking patterns, the Chinese people regard me as a lunatic.

For ordinary people, it is very uncomfortable to be called a lunatic by others, but Jack Ma doesn't think there is anything wrong with it, and instead calmly analyzes the reasons for it.Faced with this kind of evaluation, Ma Yun was not angry or irritable, but accepted it calmly and faced it positively.It is this kind of mentality that makes Ma Yun very calm no matter what problems he encounters, and can always keep his head clear.More importantly, he is always able to turn bad things into good things, and he can also turn bad evaluations from others into good evaluations.This is what Ma Yun did when he was called a lunatic.Not only did he accept it frankly, but he often mentioned it himself to create humorous effects.In a business interview, in the face of reporters' questions, Jack Ma once said:
There are times when we are seen as liars—we just happened to be the first to do the Internet in China. In 1995, when China was not connected to the Internet, we had already started to set up a company to do it.People think you're talking about something that doesn't exist.Moreover, I am not a computer major myself, and I hardly understand computers, so when a person who does not understand computers tells others that there is such a mysterious network, everyone is dizzy, and I also say that I am crazy.In the end some people thought I was a liar.I remember that the first time I appeared on CCTV was in 1995. A director told a reporter that this person did not look like a good person!
At that time, I was desperately promoting the Internet, and people started to "burn money" at the craziest time.Others will definitely think: People who do e-commerce can only burn money and can't do things, so I was regarded as a lunatic at that time.

I am a fool now - you can see that we have been very persistent in the past two years. When we were running this company, we didn't care what others thought.I always only care about what my customers think and what my employees think, and I don't listen to what other people say.So people say that you are very stupid, and everyone has transformed, why don't you transform!

To describe oneself as a liar, lunatic, or fool is impossible for ordinary people, and requires good psychological ability.But Ma Yun did it, not only calmly, but also giving people a very humorous feeling.This is Jack Ma, always making things work in his favor.

If you want to learn Jack Ma's humor, you must first learn Jack Ma's positive and optimistic attitude.Only by being calm can you create humor better.

When others question us, we might as well accept it calmly, and then make fun of ourselves, which will naturally shatter that doubt.If we get angry when we hear doubts, it can only give people a feeling of powerlessness.There is also the need to be calm when facing honor, so as not to be particularly ostentatious and give people a sense of arrogance.

Of course, a positive attitude not only refers to being in pain but not sad, but also being happy but still indifferent.Many people can also be humorous. They can often say some funny words, or have some funny jokes, but before they can say it, they laugh first, which makes people feel inexplicable.Only by being calm can you make your humor work better.

Make yourself a happy person, and you can naturally bring happiness to more people.When we can provide happiness to others, that is when we are loved by others.

Add context to humor and it comes alive in no time

The reason why Ma Yun's speech is so powerful is that it can create many situations in an instant, so that the listeners have a strong sense of integration and resonate.If you have enough understanding of Ma Yun's speech style, you will find that Ma Yun is a master at creating atmosphere, and his way of creating atmosphere is to integrate the truth into specific scenes.

When many people explain the truth, they are all in the textbook style, and they are speaking in the way of definition.When it comes to struggle, it emphasizes the meaning of struggle, and when it comes to hard work, it talks about the necessity of hard work, but Ma Yun generally does not do this.He often uses the story of a struggler to tell people the necessity of struggle.Gain people's recognition through the situation shown in the story.In doing so, language comes to life.And this vivid language will not only not make the listener feel boring, but also make people listen with gusto.

In an internal company speech, Ma Yun told his colleagues such a story:
God asked how a person died, he said I was drowned by the flood.God said what were you doing before you drowned, He said I was sitting on a small island, watching the water slowly come up, just waiting for you to save me.God said I went to save you, there was a piece of wood floating past you did not jump on it; there was a boat to rescue you, you said you were waiting for God; there was another piece of foam floating past, you just looked at it, you did not jump on it; I just don't want to go up.You die because you don't want to live anymore.

What this story emphasizes is the importance of self-effort.However, Ma Yun did not tell people the meaning of hard work, nor did he talk about the need for struggle. Instead, he borrowed a short story to tell people the truth.In this way, it not only attracts the attention of the listener, but also makes the truth vivid and vivid.

It is very difficult to convince a person.Everyone has their own way of dealing with the world, as well as their own set of rules and standards for understanding the world.When persuading directly, the impression given to the other party is that this person wants to change me, or this person is showing his own profundity.At this time, the listener will have a feeling of resistance, thinking that if he agrees with the other party, it means that he is not as good as him.That is why there are difficulties in persuasion.

Ma Yun's way of persuading others is very good. He is not dogmatic or rigid. He tells the other party a truth in a way of telling stories.At this time, the listener will not have resistance.Because they will feel that their recognition of this truth does not come from the other party's strong order, nor from the other party's telling, but from a small story told by the other party.This is the crystallization of my own wisdom, not my own progress under the guidance of others.In this way, the listener will feel comfortable accepting this exhortation.

This is the strength of language masters. They can always use vivid language to make others recognize themselves unconsciously.

The freshness of Jack Ma's language lies not only in his fondness for telling stories, but also in his subtle analogies.The following paragraph is what Jack Ma mentioned in a speech to employees.

It's like running into a very interesting seafood market, all of them eat seafood, it's a bit dirty, but it's very popular, and there are all kinds of small seafood and big seafood.What is a big buyer?It's just for taste. After eating, there are two cakes there, and a cup of coffee to taste.Knowing that it doesn't matter if there is a cake for seafood, but if the seller has a cake, people with taste will come in.However, we now make cakes very big and big, but seafood is getting less and less.

Ma Yun used seafood and cakes as a metaphor for big buyers and small buyers, which immediately made the boring expressions come alive.In this way, the so-called big and small buyers are no longer an empty concept.That is, it is easy for the listener to understand and easy for the speaker to persuade.

People's minds and memory methods have their own characteristics. The more boring, the less likely they are to be remembered, and the more vivid, the more interesting they are.If you want to become a person who can speak and know how to speak, you must make your language vivid.Only vivid language can make people who listen to us become interested, instead of wanting to doze off after listening to us.When others think that our speech is interesting, they will naturally think that we are also an interesting person. In this way, we will naturally be recognized by others.

Ma Yun is an interesting person because he often says interesting things, he can make boring truths come alive, and he can also make tedious persuasion easier.This is a person's language ability.

It can be said that Ma Yun's success lies in his unique vision, his ability to gain insight into the world, and see opportunities that others cannot see.If there is no eloquent tongue, I am afraid that Jack Ma will not have the influence he has today.These are all brought to him by his eloquence and ability to speak.

(End of this chapter)