wolf road

Chapter 21 Wolf-like qualities (11)
One night in 1961, Crocker, who had been prepared for a long time, had a very difficult negotiation with the Mai brothers who did not know.At first, Crocker understood the two brothers' eagerness for quick success, so he deliberately put forward harsher conditions first, but the other party refused to agree. After Crocker made a little concession, the two sides went through fierce bargaining, and finally Crocker settled for 270 million yuan. With US dollars in cash, he bought Mai's restaurant and managed it by himself.Although the Mai brothers had all kinds of worries and anxieties, they were still tempted in the face of such an attractive price.The two parties reached an agreement on this, and soon carried out the transfer of property rights and went through the relevant transfer procedures.

On the second day, there was an eye-catching incident of master-slave transfer in the restaurant. The clerk actually fired the boss. Popularity, deeply rooted in the hearts of the people, greatly increased its popularity in the United States.So far, Crocker's deceitful plan has basically achieved the expected purpose.

After Crocker owned the fast-food restaurant, his operation and management became even better, and he quickly became famous all over the United States with a brand-new look. In a short period of time, all 270 million US dollars were recovered.After more than 20 years of hard work, the total assets have reached 42 billion US dollars, and it has become one of the top ten famous restaurants in the world.

The success of Crocker's strategy of deceiving the world lies in the fact that he understands the temperament of the Mai's brothers, and easily broke into the Mai's fast food restaurant with only 5% profit; He won the trust of the brothers, made the brothers think that he was always thinking of themselves, and felt that the interests of both sides were the same, so they automatically eliminated their suspicions about him and happily accepted his various suggestions.After gradual infiltration and evasion, the boss has existed in name only, and the last transaction has eaten up all the McDonald's fast food restaurants. The negotiation between the two parties came to an end with the success of Crocker's deceitful plan.

Coincidentally, there was a similar story in Japan where the store owner got rich by chance.

In the autumn of a certain year, Hisunaga-kun opened a coal chamber of commerce in Kobe, Japan. Soon after, a businessman named Santaro Yamaguchi sent an invitation and recommendation letter to invite Hisunaga-kun to discuss business.

Although Jiuyong-kun was very unfamiliar with Yamaguchi, he readily agreed when he saw that the recommendation letter was from a subordinate of his benefactor Mr. Fujisawa.

Jiu Yongkun received warm and thoughtful service in the hotel, and Yamaguchi's kind words also made him very useful.When the wine is hot, it is a good opportunity for negotiation.Yamaguchi Santaro knew this well. He thought the time had come, so he proposed to Hisinaga-kun with great reverence: Mr. Hisunaga-kun, I have a good friend Abe-kun who is a famous coal retailer in Yokohama, Japan. He has a good reputation and customers. Many, the business is booming. If you trust me, sir, and are willing to provide me with an opportunity to serve you, I will be happy to match you up.For you, you can expand coal sales and increase sales channels, thereby speeding up capital turnover and obtaining more profits; for my good friend Abe-kun, you will have a reliable and stable supply of goods, and your business will also be There is improvement, as for me, I just want to get a certain amount of commission from you.

After hearing this, Jiuyong-kun didn't answer immediately, he was hesitating, and the negotiations between the two sides reached a deadlock.

Santaro Yamaguchi glanced at the other party, and did not force the other party to make a decision immediately, but just casually called the service lady: Miss, I heard that your Kobe specialty rubble pancake tastes good, can you please buy me some?As he said that, he took out a large wad of money from his pocket, and randomly took out two large bills as the lady's tip.

Jiuyong-kun looked at the thick stack of bills, and then looked at Santaro Yamaguchi's free and easy manner when paying the tip, and concluded that the other party must be a big boss with strong financial strength, and there would be no danger in doing business with him, so he took the initiative to talk to Santaro Yamaguchi. He conducted a detailed negotiation on the coal transaction and readily agreed to his request.

When they were full of wine and food, after the two parties formally reached an agreement, the two shook hands and said goodbye.As soon as Jiuyong-kun left, Santaro Yamaguchi rushed to the bus station in order to take the last bus back to Yokohama. Today's high spending at the Spring Mountain Hotel was simply too extravagant for him, how could he afford it?

Jiuyong-kun never dreamed that Yamaguchi Santaro was actually just a small coal operator in Yokohama. Seeing that he was about to close down and go bankrupt, the business could not continue. After getting in touch, he borrowed part of the money from the bank with his coal store as collateral; and asked Daoyuan Jun to write a recommendation letter for him under the pretext of wanting to do coal business with Jiuyong Jun; The majestic big stage successfully staged a deception drama. Everything was so natural and logical. Yamaguchi Santaro's superb negotiating skills made him resell the coal from the Jiu Yong-kun Coal Chamber of Commerce to Abe's retailer for free. The store, once in and out, came and went, made a lot of profits, and the small coal manager's store that was once on the verge of bankruptcy was booming again.

Concealing the sky and crossing the sea-used to make money in business, the basic idea of ​​its skills and methods is to use deception to act secretly, and hide your money-making attempts in obvious things to achieve your own goals.Because ordinary people often don't doubt things that are commonplace, this trick is to use people's illusion to cover up their real intentions.

Furthermore, when the sales of monosodium glutamate in Japan are sluggish, they enlarge the small hole on the monosodium glutamate bottle from 1 mm in diameter to 1 mm in diameter. Without consumers noticing, they use up too much. This will greatly increase the sales of MSG.

This trick is the most common and the most used.Because of this, it is easy to be ignored by people, so that it is easy for various merchants to implement it in sales, so as to achieve their real purpose of promoting products and occupying the market.

Outside circle inside square
When it comes to the wisdom of wolves, we have to mention the social skills of the outer circle and the inner square.

Those with outer circles and inner squares are divided in their hearts, and their greatest confusion and pain is how to consciously bridge their dual personalities in reality.However, if it is only round but not square, it is a smooth and smooth O that rolls around.Fang is the self-reliance of personality, the embodiment of self-worth, the assiduous pursuit of human civilization, and the firm pursuit of beautiful ideals.A mature person, no matter he is in a predicament that people can imagine or cannot imagine, he will unswervingly pursue his life goals without hesitation, in order to make the greatest contribution to human beings and society.This is the so-called square.

The circle on the outside and the square on the inside are not the philosophy of life for those who are sophisticated and scheming.Circle, is to reduce resistance, is the method; square, is the foundation of the world, is the essence.Why is the prow always pointed or round instead of square?It is to cut through the waves and sail to the other shore faster.Life is also like the sea, with wind and waves everywhere and resistance from time to time.Do we compete with all the resistance and fight to the death, or actively overcome all difficulties to strive for the final victory?Life tells us like this: Those who care about everything and rub against each other, even if they are ambitious, even if they are extremely smart, often end up with unrewarded ambitions and tears.

In order to live a beautiful life, many painful compromises are required.In old China, under the high pressure of feudalism, in order to maintain the independence of personality, many honest and wise intellectuals gradually formed a character with a round outside and a square inside in a complex and changeable environment. There is tension, there is relaxation, and there is a sense of proportion.

At the end of the Qin Dynasty, Zhang Liang failed to murder Qin Shihuang in Bolangsha, so he fled to Xiapi to live in seclusion.One day, he met an old man with white hair, long beard, crutches and brown clothes on the stone bridge in the east of the town.The old man's shoes fell under the bridge, so he asked Zhang Liang to pick them up for him.Zhang Liang was surprised and thought: Who are you?Dare I help you pick up your shoes?Zhang Liang even wanted to hit him with his fist, but seeing that he was old and frail while he was young and strong, he restrained his anger and went to the bridge to help him retrieve his shoes.

Unexpectedly, not only did the old man not thank you, but he stretched out his feet carelessly and said: Put the shoes on for me!Zhang Liang was furious from the bottom of his heart: Hey, old man, I kindly picked up the shoes for you, but you still have to push your feet, asking me to put them on for you is too much!
Zhang Liang was about to blurt out a curse, but then he thought about it again, since he picked up all the shoes anyway, he might as well be a good person to the end.So he put on the shoes for the old man in silence.Zhang Liang's respectful obedience won the approval of the old man and child.After several trials, the old man finally gave Zhang Liang the "Taigong Art of War" which he annotated with his whole life.

Zhang Liang got this wonderful book, read and studied it day and night, and later became a famous official of the Han Dynasty who was full of strategy and resourcefulness. "Historical Records: The Family of Liuhou" Zhang Liang restrains his unhappiness and picks up and puts on the shoes for the old man. He looks like a wimp, but this is not a sign of weakness.Knowing that he is stronger than the old man, he is courteous everywhere, which not only shows respect for the old man, but also shows the perfection of his own character.In the process of constant comity, Zhang Liang sharpened his will and increased his wisdom, and finally became an outstanding strategist and statesman who planned strategies and won decisive victories thousands of miles away.

A real strong person is always good at hiding his edge. A mature manager should master a kind of management and life skills that are round on the outside and square on the inside.Let other people's attacks be ineffective because they have no focus, and on the contrary, you can inflict heavy damage on your competitors with just a single blow. This is what a real business and management expert should do.

Pretend not to know, but actually know; pretend not to act, but actually cannot act, or will wait to act.

(End of this chapter)