King of soft rice

Chapter 255 – The Efficacy of Soft Articles
Brother Changfa looked at Xu Jie's surprised expression and was also full of doubts, so he immediately stepped forward, wanting to see the contents of the document.

Xu Jie took a copy, handed it to Brother Changfa, and said, "Send it to everyone to have a look and learn from it."

After Xie* Changfa took a share, he handed it over to others.This group of people passed the two soft articles to each other, but the result was not enough.Fortunately, the two soft articles were printed on two pieces of paper, and everyone could see them after they were circulated to each other.

Zhai Nan was not in a hurry, he pulled up a chair and got down.

This group of people all looked at the information in their hands attentively. Originally, the style of this soft article was for easy reading.However, this group of people regarded it as a marketing book, and they read every word very carefully.

Normal people can read the two soft articles in more than ten minutes, but this group of people read them for more than half an hour.

Seeing that everyone had read it, Zhai Nan asked, "What do you guys think of these two articles?"

Xu Jie glanced at ****, and **** looked at one of the young men in the influence team, raised his hand and said, "Say it."

The young man was taken aback for a moment, thought for a while, and said, "I'm shocked. I didn't expect the pollution of fruits and vegetables to be so serious now."

Zhai Nan smiled and said, "Next."

Long-haired brother pointed at a girl, and the girl immediately said, "I heard that eating more vitamin C can prevent aging, but now it seems that it doesn't seem to be helpful."

Zhai Nan smiled softly, Zhai Nan can still understand the level of understanding of this group of people.After all, in this world, there is no such thing as soft text.

So when they saw Zhai Nan's soft article, they all believed it to be true.

Although what Zhai Nan wrote was true, it was a bit exaggerated.In fact, if you eat normally, you can maintain the effects your body needs.Fruits and vegetables can also be washed carefully.

It's just that Zhai Nan exaggerated the harmfulness and health care function of it.But this group of people took it as a diet report, and naturally they all chose to believe Zhai Nan's words.

Zhai Nan smiled and looked at Xu Jie and Xie* with long hair, and asked, "What else?"

Xu Jie said directly: "Do you have any other opinions?"

After a while, a young man with glasses raised his hand and said, "Mr. Xu, I feel something is wrong."

Zhai Nan immediately asked, "What do you think is the problem?"

The man with glasses replied: "My mother is a nutritionist. She told me that as long as the diet is balanced, there is no need to supplement nutrients. So I think this article is exaggerated, and at the end of the article, we also mentioned Sunshine Orchard. So I think this article is more like an advertisement.”

As soon as the man with glasses said this, Xie *long hair* smiled slightly, and Xu Jie nodded repeatedly.

Looking at these two, Zhai Nan guessed that they had already seen it.But it's not surprising, if these two can't see the role of this soft article, they won't be able to sit in their current positions.

Zhai Nan then asked, "What's your name?"

The man with glasses replied, "My name is Zhao Liang."

Zhai Nan nodded and said, "Can you write similar articles according to the ideas of my two articles?"

Zhao Liang thought for a while and said, "It should be possible, but is this exaggeration necessary?"

Zhai Nan smiled and said, "We are in marketing, what do you think?"

Zhao Liang immediately said: "Then I understand."

Zhai Nan said: "Well, you write first." After finishing speaking, he looked at Xu Jie and ****, "You two, let's talk too."

Xu Jie nodded, and immediately led Zhai Nan into the small office.

The furnishings here are similar to Wanwan's, and Zhai Nan is familiar with them, so he followed into the small office.

When he arrived at the small office, Xu Jie couldn't help but said: "Director Zhai, you are really amazing, this article is so well written."

Xie* Changfa was also generous with his compliments, and began to praise Zhai Nan lavishly.

Zhai Nan said with a smile: "Both of you have seen the way of my two articles."

Xie* Changfa nodded and said: "A very powerful advertisement was brought into it without knowing it. This is much stronger than the rigid advertisements we made before."

Xu Jie said with a smile: "If I didn't see our Sunshine Orchard mentioned later, I would have thought it was a food investigation report."

Zhai Nan said with a smile: "In fact, this thing is called soft text, which means soft advertisement. The focus is different from the previous advertisements, which are hard implants, but soft brainwashing."

Xie* Changfa nodded and said: "This method is indeed very good, but just such an article, how to make it into an advertisement. You can't take this piece of paper and send it to the TV station for advertisement."

Xu Jie also said: "Director Zhai, I think we should make a script for publicity."

Zhai Nan just smiled, their thinking was still fixed in the traditional advertising model, and they didn't understand the essence of soft articles.

Zhai Nan could only explain patiently: "This soft article doesn't need to be broadcast on TV, nor does it need to be hard implanted on the website. What we need is a troll, and a shocking headline."

After Zhai Nan finished speaking, Xu Jie and Xie* Changfa were also a little confused.

Zhai Nan picked up a soft article about food safety and wrote a title on it, "Do you still dare to eat these fruits?"

Later, You wrote on another sheet, "Don't be fooled by health products! The internal information of a professional nutritionist leaked out."

After Zhai Nan finished writing, the two of them looked like they had seen a ghost.

Zhai Nan then said: "If these two articles were not shown on TV, but reposted on Weibo, or appeared in Moments, do you think they are more or less credible."

Both of them were taken aback, and after a long time, Xie* Changfa said: "Leave aside the previous talk, if I saw it in the circle of friends, I guess I would believe everything."

Xu Jie also nodded slightly, "I don't dare to say I fully believe it, but at least I think it is [-]% reliable, especially if some good friends forwarded it."

Zhai Nan said with a smile: "The method of this soft article is to take a slanted sword. The article does not need to be used as an advertisement, but to be circulated in private, making people feel that it is a credible secret information. In recent years, everyone has also been exposed on TV. I am afraid of being deceived by false advertisements, and feel that the credibility of the advertisement is very low. That's why I resorted to this trick to improve the credibility of the advertisement."

Xu Jie immediately nodded and said, "That's right. In the summer, a shady scene broke out in a beverage company, and the public has already had serious doubts about the safety and quality of the beverage. So the most important issue now is to increase the trust of the public."

Xie* Changfa nodded and said: "The previous advertisements also emphasized food safety, but it didn't work. But if we change to this way, I think there is great hope."

Zhai Nan immediately said: "So I need a large number of trolls, already this kind of soft articles. I want them to post our soft articles on major forums, Weibo, and circle of friends. Not only must we improve the trust of the masses, but also let them only believe in it. Our sunny orchard is the safest."

Xie* Changfa couldn't help laughing wryly, "I'm really convinced."

Xu Jie also smiled helplessly, "Compared to you, we are just elementary school students."

Zhai Nan snickered secretly, if the buddies were fully fired, they would be able to give you two seconds to the kindergarten.

(End of this chapter)