The Godfather of Greenery

Chapter 677 Nuclear Weapons

"Chairman Liu, Mr. Ren, and everyone, welcome to North London!"

Outside the gate of Tottenham Hotspur's White Hart Lane Stadium on Haig Road in North London, Ye Qiu was wearing a rare and dignified Versace suit, put on black and shiny leather shoes, and greeted him from the luxury business bus with a smile on his face. Getting off the car, members of the delegation from the China Entrepreneur Club.

This is an exchange activity that has been going on for many years. Almost every year, Chinese entrepreneur delegations visit Europe, and every year some European entrepreneur delegations visit China, but in the past few years, they have never come I have been to Tottenham Hotspur, but this time I added a plan to visit Tottenham Hotspur in the itinerary.

Not only that, before they came to White Hart Lane Stadium, they also went to China Town and Stratford Stadium in the south of the financial district, as well as the Zhenhua Building next door to the stadium, which are very famous landmarks in London. And there are strong Chinese elements behind it.

Chen Zhong is also a member of the delegation, but he is younger, so although Huang Tian Group is already second to none among private enterprises, he still lacks prestige and influence, and this time the delegation is headed by the chairman of Legend Holdings Liu Dong leads.

As the CEO of the team, Peter Kenyon and Ron Gourley made a special trip to Stratford Stadium to receive this group of entrepreneurs from China, and accompanied them all the way to White Hart Lane In the stadium, after shaking hands with Ye Qiu one by one, a group of people walked into the stadium under the attention of the media and reporters.

From the fans' stand tunnel to the stands, and then walk off the pitch, experience the atmosphere of a Premier League home for yourself.

"If there is a chance, let's organize a football match for domestic entrepreneurs and play a good game!" Chairman Liu of Lenovo Group has a good impression of the White Hart Lane Stadium. Inside the stadium, everything is creating a professional football atmosphere.

"I'm afraid there will be a lot of people shouting that they can't take it anymore after a few minutes!" Huawei's President Ren laughed in a loud voice.

Ye Qiu also laughed, "It's okay, you are still in London tomorrow night, so come and experience it live!"

Coincidentally, this time their visit to the UK will only last for one week. During this week, Tottenham Hotspur played two consecutive away games, but in the third round of the Champions League group stage in the middle of the week, it was They were playing at home against Genk from Belgium, so Ye Qiu invited them to White Hart Lane to watch the match in person this time.

The UEFA Champions League match, and it was Tottenham Hotspur's UEFA Champions League group match, this is definitely an opportunity that countless domestic fans would not want to miss, so when Ye Qiu mentioned it, this group of people, whether they are fans or not, immediately agreed to it one after another. .

After visiting the White Hart Lane Stadium, everyone returned to the administrative office of the White Hart Lane Stadium.

"To be honest, I insist on coming here this time, mainly thanks to you!" After a group of people walked into the meeting room, after the staff brought tea and coffee, Liu Dong said with emotion.

Ye Qiu smiled slightly, he understood the meaning, because Leaf Technology has been taking good care of domestic companies in the past few years, among other things, just like the mobile phone system and patent licensing, he gave several domestic companies Enterprises are very generously treated, such as domestic mobile phone manufacturers such as Lenovo, Huawei, and ZTE.

This has also led to the rapid development of Chinese smartphone manufacturers in the past few years, and they generally follow the low-end route and have little competition with the high-end route of Leaf Technology. Even if Leaf Technology acquired Nokia, Taking the mid-range route, the competitive pressure between each other is not particularly great.

Moreover, for Leaf Technology, the most important thing for Nokia is the map business and patents. The mobile phone business or mobile phone brand is dispensable for Leaf Technology.

Another thing to thank is that Lenovo is currently the only licensee of Leaf Technology’s Android PC system in the world. That is to say, among all the computer manufacturers in the world, only Lenovo can produce ultrabooks and Notebook computers, which will allow Lenovo to usher in a new round of rapid development.

This was not deliberately arranged by Ye Qiu, but because Lenovo has always cooperated with Leaf Technology, and after Leaf Technology decided to enter the ultrabook, Lenovo expressed interest, and the two sides quickly entered into negotiations. The executives of Qiu and Leaf Technology all felt that some preferential treatment should be given to the first Lenovo who dares to come in to eat crabs.

However, following closely behind, computer manufacturers including HP, Dell, Asus, and Acer are expected to enter the field of ultrabooks one after another, but whether they will adopt the Android system of Leaf Technology is unknown, after all, the two parties are still in the negotiation stage .

"Before, I talked with Mr. Ren that the current electronic and digital products, whether it is computers or others, are very convenient from manufacturing in China to selling in Europe. The European market is becoming more and more important to us, so we also I have always hoped to further develop the European market!"

Ye Qiu can understand that with the construction and operation of the three Eurasian continental bridges, the logistics of the Eurasian continent in the future will change from relying on sea transportation in the past to relying more on land. For example, many computers and laptops are now It took more than half a month for electronic products to be packed from Chongqing, and then to Germany and the Netherlands via the Eurasian Continental Bridge.

Under such circumstances, the EU market is indeed very important to Lenovo. A year ago, Director Liu called out in France that he hoped that half of the French people would know about the Lenovo brand within five years.

Similarly, I believe they also hope to further promote their brand influence in Europe.

What is the most powerful promotion channel in Europe?Without a doubt, football!

"This time I made a special trip to your stadium. I not only hope to have the opportunity to communicate with you face to face, get some experience from you, and help us open up the European market. At the same time, we also hope to be able to play in the future. In a few days, reach an agreement and sign a sponsorship cooperation with you Tottenham Hotspur!"

Ye Qiu was a little surprised that Huawei wanted to cooperate with Tottenham Hotspur. Unexpectedly, Lenovo also has such an interest.

But it’s no wonder that Tottenham Hotspur’s influence in the European and global markets is growing. Once a cooperation agreement is reached with Tottenham Hotspur, it will have a big impact on the international promotion of Huawei and Lenovo. the benefits of.

"We welcome you very much!" Ye Qiu made a decision immediately. After all, this is good for Tottenham Hotspur's business development, and he now expresses his willingness to cooperate, but the specific details of the cooperation, such as how to sign the sponsorship contract and how much authority the sponsor has , The amount of sponsorship and other issues will be handed over to the people below to discuss.

For example, in the previous agreement between Huawei and Tottenham Hotspur, the one-year sponsorship fee is about 700 million euros, and the authority is that Huawei has become a first-tier partner of Tottenham Hotspur. Tottenham will no longer be able to sign other partners that compete with Huawei.

If you feel that the first-level partner is more expensive, it doesn't matter, you can sign a second-level partner, which is a relatively cheap sponsorship level, but the scope of the exclusivity clause will not apply globally, but with obvious regional characteristics.

For example, Tottenham Hotspur signed six or seven telecom operators in the Middle East and Asia before. These are all outside the scope of Vodafone, so there is no conflict of exclusivity clauses.

Now counting Tottenham Hotspur, if Huawei is included, there are a total of eleven first-level partners and thirteen second-level partners, plus Qatar Airways, Adidas and Vodafone as important partners, Tottenham Hotspur's entire sponsor system has become a key foundation for Tottenham Hotspur to remain profitable.

The performance of the team has its ups and downs. For example, in the past two seasons, Tottenham Hotspur were in the semi-finals and quarter-finals of the Champions League, and their income has dropped by tens of millions compared with the two seasons when they won the championship. Therefore, running a The club has a clear score. Business development and game-day income are the basis of a team’s operation and determine the lower limit of the team’s operation. The income brought by the game results is floating and determines the upper limit of a team.

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Because British Prime Minister Cameron decided to receive a delegation of Chinese entrepreneurs in Downing Street, and London Mayor Boris Johnson will have a banquet for them in the evening, and Ye Qiu and his wife will also be invited to attend. Therefore, regarding the details of the cooperation, They didn't talk too much with each other, but planned to leave it to the subordinates to negotiate.

After visiting the White Hart Lane Stadium, Ye Qiu sent them to the bus heading to No. [-] Downing Street. He held a meeting with Peter Kenyon and Ron Gourley to convey Lenovo's cooperation intention just now. It was also revealed that there may be other potential partners in the delegation.

To be honest, Europe is currently suffering from the European debt crisis. All insightful people know that this is a crisis, but it is also an opportunity, so many companies hope to take this opportunity to enter the European market.

In addition to discussing sponsorship matters, Ye Qiu also talked about a very critical issue, that is, the adjustment of the player's salary structure. The first thing to bear the brunt is to increase the upper limit of the team's salary.

Ye Qiu has always been reluctant to easily change the salary structure of the team, because if it is changed, it means that the club's operating costs will increase significantly, because you can't just mention one or two of them. Once it is loose, it will be everyone on the team. The salary structure of the company has to be raised accordingly.

If calculated according to the normal logic of thinking, Tottenham Hotspur makes money almost every year, and the players play well. Is it normal logic that the team should give the players higher salaries?It's like Real Madrid pays players high salaries!
Yes, this is indeed normal logic, but the problem is that after the salary is paid out, it is basically difficult for you to get it back.

Just like the social welfare in many European countries, it is almost impossible to recover the promises made. Therefore, the Greeks who are about to go bankrupt would rather go bankrupt than sacrifice welfare. The reason is very simple. They think that this is what they should get part of it.

In fact, there is such a trend in the entire European football now that salaries have become uncontrollable, rushing upward like a volcanic eruption.

Tottenham Hotspur did not follow this trend in the past few years. The team would rather sell each star than give them a substantial salary increase. This was because Ye Qiu knew very well that after the salary increase , it is basically impossible to lower it.

Just like Chelsea, after the Blues sold Shevchenko and Ballack, has their overall salary been reduced?No!
Arsenal sold those big-name stars, and their salaries are still among the best. Is that reasonable lineup?
There are also Manchester City, Manchester United, Liverpool, West Ham United and Newcastle. These teams will eventually find that player salaries have become a big burden, a heavy burden on the team!

Ye Qiu has never advocated participating in the arms race, but he advocates reasonable salary, so in the past he divided the salary of the players into two parts, one part is the player salary, and the other part is the income from commercial operations, and the player salary also includes the basic salary and the participation of the players. The game, as well as multiple parts such as floating income determined according to the team's performance.

But now, the team's operating conditions, especially the excellent performance of the business operating conditions, make the team fully capable of bearing higher player salaries, so it is necessary to raise players' salaries.

"I've thought about it with Ron, and we basically agree with your suggestion to increase the salary package, but the weekly salary of our first tier with other teams generally exceeds 20 pounds, or even 30 pounds. There will be a big gap!" Peter Kenyon has been complaining about those big local tyrants burning money for a long time.

That group of guys can't spend all their own money, and offer players a weekly salary of up to 30 pounds. This is simply terrible. Who can fight them?Even when Yaya Toure switched to Manchester City at the beginning, the salary offered by the other side was frighteningly high. Tottenham Hotspur will definitely not be able to follow suit.

"Our first salary is planned to be a weekly salary of 15 pounds!" Ron Gurley expressed his thoughts.

15 pounds, perhaps at first glance, this weekly salary is very low, especially when the salaries of players in the Premier League and European football are generally soaring. Ashley Cole's salary is also as high as 18 pounds, let alone those top superstars.

"This is only the salary paid by the club. According to our business operations on players in the past few years, the income from player portrait rights, sponsorship endorsements, etc. has increased by more than 30% almost every year. Among them, Ram Cy, his commercial income in the past six months or so is more than double his entire 2010."

Ramsey became the main player in Tottenham Hotspur, and his performance is getting better and better. The reason why this player is valued by Ye Qiu is that his ability to improve and learn is very good, almost every game. Among the progress, there is also Vidal, and the progress of the Chileans is also very obvious.

This kind of improvement has the factors of the players themselves, but the targeted guidance of the Tottenham Hotspur coaching team and a series of auxiliary methods are important reasons, and as the performance of the players improves, they are more valued by the sponsors. come higher.

Ramsey has signed thirteen sponsorship contracts in less than half a year since he became the main force, including big-name sponsors such as Nike, so he is now wearing Adidas on his body and Nike on his feet. He continues to make progress, continues to perform well, and his income will continue to increase on this side.

Ye Qiu thought for a while and asked, "After the salary increase, will the team's finances be able to bear it?"

"According to our current preliminary judgment, if entering Stratford Stadium in 2013, it is expected that the income of a season will increase by at least 5000 million pounds, of which the increase in tickets alone will exceed 7000 million pounds, plus It should be no problem to increase the income of shops, restaurants, advertising and other series by 5000 million pounds." Ron Gourley explained.

After hearing this, Peter Kenyon took over the words, "This doesn't even take into account the team's sale of stadium naming. If we sell the stadium naming and training base naming, it is estimated that there will be an increase of 500 million pounds a year. It can reach an income of about 500 million pounds, but we have no plans to start this plan yet!"

It is said that there is no such plan, but in fact, there is no suitable offer. After all, for a team like Tottenham Hotspur, a platform like Theobald Training Base and Stratford Stadium, it is impossible to There are no potential interested sponsors, but there is no offer that Tottenham can accept.

Now in the four major European leagues, apart from Serie A because the stadium does not belong to them, La Liga, Bundesliga and Premier League have generally set off a wave of stadium naming craze. From the later situation, Arsenal originally paid less than 700 million a year. Selling the name of the Emirates Stadium directly for the amount of sterling is definitely a deal that cannot be lost again.

But now there is nothing you can do to regret it. Who made you rush to ask for money?
Therefore, sometimes the first one to eat crabs may not be the one who can make a profit without losing money.

Ye Qiu opened the report submitted by Peter Kenyon and Ron Gourley, which clearly analyzed the current salary structure of Tottenham Hotspur, and after the team's salary structure increased. , The cost increase brought about by the team's operating pressure will probably cost Tottenham Hotspur about 2000 million pounds a year.

This will also allow Tottenham Hotspur to surpass Arsenal and become seventh in the Premier League salary list after the current Premier League leader Manchester City, Chelsea, West Ham United, Manchester United, Newcastle and Liverpool.

But from the current point of view, salary only accounts for about 40% of the team's operating income, and the team's transfer income is not counted, otherwise it will be lower, so no matter from which point of view, Tottenham Tottenham's finances are very healthy.

Just like Chelsea, their salaries account for 82% of their operating income, Manchester City is even more outrageous, directly accounting for 116%, Manchester United and Arsenal are relatively reasonable, 46% and 49% respectively, but Todt is the most healthy business Nam Hotspur.

And this is after the players have generally raised their salaries!

When the team was undefeated in 58 games, Ye Qiu decided to throw out the nuclear weapon of the team's salary increase. The purpose is also very simple, that is to let all the players work hard and keep going!

(End of this chapter)