Marrying a billionaire husband by mistake

Chapter 1200 Advance Box Office
I fell asleep while coding yesterday, no update, sorry.

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In the pre-sale box office, "Flame Chaser" has 5000 million, while "Whirlwind Woman" has 8500 million. Yun Meiwen beat Yun Xiaonian.

Yun Meiwen was able to win for a very simple reason, because she won by making up the tickets.

What is ticket supplement?

To put it simply, the issuer or the ticket buying website subsidizes part of the ticket price, so that the audience can buy movie tickets that are much lower than the lowest price.

This is why a movie ticket is worth 30 or 50, but we can buy 19.9 or even 9.9 movie tickets online.

Someone asked, is the issuer or the people on the ticket buying website careless?Paying you to watch a movie?

Of course it's not that simple!
For e-commerce companies such as ticketing websites, the purpose of subsidizing movie ticket prices is to "discount and attract customers".

Because users are the biggest capital of e-commerce, once users register on an e-commerce website, they will habitually consume on the platform.

For example, a movie ticket is 50, and the e-commerce subsidy is 15, which seems to be a loss of 15 yuan, but because of this, a user is familiar with this website, and then goes out to eat, travel, and shop on this website in the future, then the website The benefits obtained are great.

Once e-commerce occupies the market, it can get advertisements and capital for financing.

For movie distributors, ticket supplements are also beneficial.

That is to use low-priced tickets to attract audiences to theaters, increase pre-sale box office, increase attendance, and then improve their own film schedule.

The more films are scheduled, the box office will naturally be better.

And after the box office hits, under the media's publicity, the audience will naturally think that the movie with the highest box office must be the most worth watching movie.

So even after the film is released, there are no longer so many low-priced tickets, the audience will still be attracted to the theater, and continue to push up the box office of the film.

And although the audience gets discounted low-priced movie tickets, when calculating the box office, it is calculated according to the ticket price displayed on each ticket, and the ticket price will not be lower than the lowest ticket price. , the overall box office figures are pretty good.

So we see those movies that claim to have a high box office, some of which are subsidized...

Ticket compensation is a very popular practice in the industry. Many movies do this, like Yun Xiaonian's "Flame Chase". The regular price is 30 tickets. To the best price is 19.9.

Yun Meiwen's "Whirlwind Policewoman", because it is 3D, the regular price is 50 pieces, but in order to beat Yun Xiaonian at the box office, Yun Meiwen not only asked the ticketing website to make up for the ticket, but Star Entertainment also used a lot of money to make up for it. , not only a large number of discounted tickets can be bought for only 9.9, but also activities are held in theaters, buy tickets and get free popcorn, free drinks...

This strength can be regarded as the largest ticket replenishment strength in the industry in the past few years.

In fact, for such a large ticket subsidy, there was a fierce quarrel among the top management of Star Entertainment.

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Yun Meiwen's new film has such a large investment, a full 5000 million yuan, not to mention that Yun Meiwen's popularity is declining now, even when she was the most popular, she did not prove her box office appeal, but the company praised her, "My Sweetheart" "Girlfriend" only invested 1000 million, and ended up losing more than [-] million to the company.

And "Whirlwind Cop" has such a big investment of 2 million yuan, which is not unprecedented in the history of stars, but it was all invested in the top kings and queens.

(End of this chapter)