Businesswomen such as the doctor of the rebirth space

Chapter 344 The Elegant Advertisement Released (2)
The third option is that the wife who has been with each other for many years suddenly finds out that her husband is having an affair. After being in great pain, she hears the advice of her best friend and changes herself.

So she found elegance.

As she became more and more beautiful, her husband also looked at her more and more amazingly.

Finally, when her last nursing session was over, she was greeted walking out the elegant doors with a bouquet of fiery roses and a kneeling husband begging for forgiveness.

The husband and wife are back together.

The slogan of the ad is elegance, making life better.

"the second!"

"I choose the second one!"

Ye Chen and Grandma Zhao said at the same time.

Immediately, the two looked at each other and smiled.

This project describes the whole process of a young couple from acquaintance to falling in love. The romance of the process is enviable.

More importantly, the advertisement at the end, let me do your makeup for you.

It is the deepest desire of many women for a husband to dress up and draw eyebrows for his wife.

Romantic, even with the color of fairy tales.

Zhao Jiaying also said with a smile: "Among the three options, the one that is most suitable for me is the second option, it's just..."

"Just what? I think this plan is very good?" Grandma Zhao asked.

"It's just that this plan is not easy to impress people." Ye Chen said slowly, tapping his fingers on the table: "This plan conforms to the image that elegant beauty salons have always given, and it is indeed the most suitable elegant plan. But the elegant audience They are all fashionable women, many are housewives, and many are strong women, the feeling for the first and third commercials will be greater, and..."

Zhao Jiaying added: "Although the second plan is beautiful, it is not easy to find actors. We need women with ancient costumes and a temperament that complement each other. More importantly, the appearance fee must meet our budget. , is really difficult."

Grandma Zhao also pondered, hanging her head, thinking.

Elegance fell into an unbearable silence for a while.

These three options are indeed somewhat difficult to separate.

Their budget is too much for similar advertisements, but it is not enough to shoot two advertisements at the same time.

Perhaps, there is still a way.

if only……

Zhao Jiaying listed the budgets of the three plans, handed them to Ye Chen and Granny Zhao, and said, "This is the budget for these three sets of advertisements, you can take a look."

Ye Chen turned over.

Among the three plans, the first and third plans can borrow elegant venues, so the venue fee is very low, but the cost of actors is a bit more.

The budget of the second plan is almost twice that of the first and third plans because it still needs to find a film and television base to borrow the venue, plus the appearance fees of the actors.

Ye Chen silently calculated in his heart.

If the cost of the actors is excluded, their budget is actually enough to shoot these three commercials.

Zhao Jiaying was still looking at them with a smile, waiting for their decision.

Ye Chen closed the folder with a snap, and asked with a smile: "Manager Zhao, I have a plan, I wonder if you are interested in hearing it?"

Zhao Jiaying raised her eyebrows in surprise, and nodded respectfully: "Please tell me, this is originally a project for your company. Of course, I hope you can give me more advice."

Ye Chen stared straight into Zhao Jiaying's eyes, and asked word by word: "If we exclude the cost of actors, can we film all three advertisements, and then let the market test the effect."

Zhao Jiaying met Ye Chen's eyes and was stunned for a moment.

What kind of eyes are those, with deep pupils and sparkling tiny stars, like tiny stars in the sky.No simple words can describe the look in those eyes.

Confident, flying, high-spirited.

This is the ambition and ambition of a strange woman.

Ye Chen smiled and said, "Manager Zhao, what do you think of this idea?"

Zhao Jiaying came back to her senses and said with a smile: "I have to say, this idea is very bold. In my many years of work experience, this is the first time a customer makes such a request."

She pondered for a while, and said: "Of course, this plan is theoretically feasible, but, Miss Ye, have you ever thought about it, if the cost of the actors is excluded, then what will we use as actors this time? After all, even if It is impossible for an unknown young actor to spend money. Besides, this kind of advertisement is of course the best actor, otherwise the effect of the advertisement cannot be guaranteed!"

Ye Chen nodded slightly.

Zhao Jiaying's words are correct.

Some advertisers in later generations have also been adhering to these concepts.

Now that I heard these theories in the 90s, more than ten years earlier, I have to say that Zhao Jiaying's professionalism is very good.

However, what if we look at it in the opposite direction.

Ye Chen said with a smile: "I admit that what Manager Zhao said is very professional and useful. However, if Manager Zhao does not look at it from the motivation, but from the result."

Not from the motive, but from the result?
Zhao Jiaying was taken aback.

What does it mean?
Ye Chen explained with a smile: "Manager Zhao may wish to assume that we have accomplished this matter. The three advertisements were broadcast at the same time, and at the end there will be an advertisement award selection event. Turn on the telephone, newspapers, online voting methods, all these Anyone who votes may be entered into a lucky draw. The prize may be an elegant product, it may be cash, etc.”

Zhao Jiaying seemed to understand something and frowned.

Ye Chen went on to say: "Originally, when the three advertisements were launched at the same time, it was easy to cause visual fatigue to people, and it felt like an advertising virus. Using this award-winning method to mobilize people's enthusiasm can eliminate these disadvantages and make people more It is beneficial to focus on the advertisement, and it is easier for elegance to grasp the pulse of the crowd's thinking more directly. Isn't this much better than purely emotional big-name actors."

Now, not only Zhao Jiaying, but even Grandma Zhao understood, came over and thought about it seriously.

Ye Chen continued: "As for the actors, we can publish recruitment announcements in film schools or newspapers, or hold a selection contest in a grand manner. I believe there are still many actors who would rather have a chance to act than pay. Yes. Besides, we can sign an agreement with the actor. If the final revenue of the advertisement, we can share it with her, which is much better than simply getting paid. Using the share to tie the actor to the quality of the advertisement will make it easier to improve the quality of the advertisement. "

Zhao Jiaying suddenly realized.

She was blinded by years of experience, so that she didn't think that many times, things can be thought of from another angle.

What Miss Ye said was very accurate.

(End of this chapter)