Chapter 369 The Grand Finale (11)
The quiet and elegant pattern of traditional Chinese medicine on the advertisement made her stop. After thinking for a while, she raised her leg and walked in.

This time, it brought her a surprise.

When she went home again, her husband still didn't come back, but she felt inexplicably at ease.She feels that she is much more confident than before.

Slowly, bit by bit, she spent more and more time in elegance, and the changes became bigger and bigger. The child couldn't help but say, mother is much prettier.And her husband's eyes began to linger more on her.She just pretended not to know.

Women, you still have to learn to be kind to yourself.In the last scene, she stands at the elegant door, and her husband picks her up in a car with a bouquet of bright red roses on the door.My husband got down on one knee and said forgive me.She just smiled.

The final slogan is that elegance allows women to learn to be kind to themselves.This was later decided by Ogilvy & Mather and Elegance.

In the elegant wiring office, the eyes of a hundred operators lit up, staring at the screen motionlessly, with indescribable concentration.

Ye Chen saw it and smiled.This reflects from the side, the effect is not bad.

The third commercial is the one shot by Ye Chen and Zhao Mohan.

The scene is full of ancient style and charm. At the beginning, the brave general returns from the battlefield and meets the innocent young lady who sneaks out at the Lantern Festival.

When the two put their hands together, the girl raised her head, and her slightly blank expression made people feel shocked for a moment.

The bright lights, fiery trees and silver flowers, and the sky full of stars are nothing compared to the girl's sweet smile.

Then, there was an unintentional encounter on the street corner, the girl's blushing face hiding behind the screen when the general went to the girl's house to propose marriage, and the girl's eyes full of broken silver when she stared at the elegant Rouge.

The last scene.Also the best scene.

On the first day of their wedding, the general received an emergency order from the border, and foreign enemies invaded.He had to go.The girl stepped on the ground barefoot, growing lotuses step by step, and walked towards the dressing table step by step.Entanglement, reluctance, and righteousness are all in the slow but solid steps.

She was dressing alone, and suddenly a hand appeared in the bronze mirror.Very heroic hands, with long and slender fingers, well-defined joints, and roughness that has been battle-tested.He is doing her makeup.He said to her: I'm sorry.

Only this sentence is worth more than a thousand gold, and it is enough for her.Finally, the camera closes up the box of rouge on the table, which is an elegant box.The slogan of the ad is elegant, let him do your makeup for you.

Then, there is an announcement soliciting opinions, with hotline numbers, submission mailboxes and mailboxes on it.After the broadcast, the entire reception hall was silent, and a needle could be heard.

Silence weighed heavily like a cold stone.

Ye Chen clenched his fists, a little nervous.This is the first time she has seen the finished product of the ad, even though she knows that the ad is very innovative, she is unavoidably apprehensive at this time.

for a long time.There was a low sob in the silent space.It was crying.Ye Chen was taken aback.As if a switch had been turned on in an instant, there were soft sobbing sounds from all directions in the room, and the sounds were touching.

"It's so touching. I was about to cry when the general painted the eyebrows for the eldest lady. If there is a man who is willing to treat me like this, I will marry no matter what."

"You just want to cry. I just watched it and cried. Is this a fairy tale of love! I know it's an impossible fairy tale, but I'm still so moved."

"The advertisement of Yaya is really touching. I believe that after the advertisement is broadcast, women will definitely go crazy. Those who are not married look forward to having such a man treat them like this, and those who are married hope that their husband will change their sex."

While several people were talking, the phone rang with beeps one after another.

One after another, one after another.

"Hi, hello, is this the contact hotline for the advertisement on TV just now? I want to ask, what product is it and what is its effect..."

"Hey, is that the one that voted for the prize on TV? I want to choose. I choose the last one. It's so touching. It's a fairy tale..."

"Hello, I would like to inquire about the specific products of the TV commercials. At the same time, please vote. My favorite is the first one, because I am also a strong woman..."

The phone was still ringing, and the entire reception hall was buzzing.

At this moment, all the hundred operators were flustered and caught off guard.

Half of them came to vote for the ad, and the third ancient had the highest number of votes, followed by strong women, and the audience of elegant and intellectual women was not small.The other half came specifically to inquire about elegant products.

It was the first time for them to hear about this product, and they saw that the advertisement was doing well, so they wanted to come over for a consultation and order a set of products by the way.On the same day, Yaya sold more than 100 sets of products just by making reservations by phone.

Seeing such a hot scene, Ye Chen was taken aback for a moment, and then smiled.

From this point of view, the advertisement is considered a fire.

The advertisement was broadcast for a week, during which hundreds of thousands of calls were received to the hotline, and more than 1 sets of Elegance were sold in total, and sales from other channels were not included in it.

Mailboxes and mailbox voting should not be underestimated. These days, a total of 20 letters have been received.The staff responsible for opening the letter worked overtime, and urgently recruited more than 20 talents from outside to finish opening the letter.

The final results showed that the third Gufeng advertisement had the highest number of votes, with a total of 60 votes.

No.2 is an advertisement for a strong woman, with a total of 40 votes.Followed closely by the third intellectual and elegant housewife, the cumulative number of votes reached 35.

The final result, needless to say, is of course an ancient advertisement.And the phrase "elegant, let him do your makeup for you" has become a fashionable phrase and a greeting for people's daily meeting.

An excerpt is as follows.

"Hey, did you ask your husband to do your makeup for you today?"

"Fuck you, your husband is loving, so don't hurt us. Hehe, but I used an elegant mask, and the effect is really good..."

At the same time, according to the statistics of various channels, the sales volume of Yaya has experienced a shocking increase in these days.From the original more than 1 sales all the way up, it directly jumped to 15 sales, which shocked everyone's titanium alloy eyes.

As a result, it has become a myth in the industry.

Of course, a wave of TV advertisements caused by this later attracted everyone's attention, and the advertisements were flooded for a while, and there were mud and sand.

This is a later story, let's not mention it for the time being.

Elegant advertising became the pioneering work of advertising, and no one can surpass it in the following decades.

Regarding this, Ye Chen remained indifferent after being pleasantly surprised. Since he had already guessed the result, there is no need to be surprised when the final result actually comes.At this time, Ye Chen had another matter to deal with.

(End of this chapter)

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