Chapter 161 Drawing a Blueprint

"How is this possible?"

Zhang Minzhen's first reaction after hearing Gu Nuannuan's words was to reach out and touch her forehead to see if she had a fever.

"Mom, I don't think there is anything impossible in this world. If we can think about things in a different direction and angle, the result may be very different." Gu Nuannuan took a deep breath, thinking about what to say in her heart , "I heard my uncle's tone on the road today. It seems that he is not optimistic about our business. After I heard his thoughts, I thought, what if we change our thinking?"

"Change your thinking? Tell me how you want to change it?" Zhang Minzhen was about to refute, but suddenly thought of her daughter's performance before, and she turned around.

"It's like selling buns. Mom, do you have any other ideas besides taking the buns to the street and selling them at a stall?"

"This?" Zhang Minzhen thought for a long time, "Can we still supply buns to the canteens of various units?"

"Other than that?" Gu Nuannuan asked with bright eyes, she thought to herself, does it seem that her mother has a business mind?

"Anything else? Another thing is to open a shop."

"Well, if you open a store, how will mom open it?"

"How else can I open a store? Isn't it just renting a store and opening the door to start a business, and if the business is really good, I can ask someone to help?" Zhang Minzhen looked at her daughter suspiciously.

"Mom, do you think our steamed stuffed buns are delicious? Do you feel like you'll miss them after eating them?" Gu Nuannuan asked Zhang Minzhen knowingly, and just as she finished speaking, she received a blank stare, "You're not talking nonsense. ? Don't be so secretive, just speak up if you have any ideas."

"Hehe, Mom, our buns are delicious, so we can't do business in the usual way that other people use. That way we won't show our characteristics." Gu Nuannuan smiled, "So, according to My idea is that we have to give our buns a name before selling them, such as 'Zhang Ji' or something, and in the future, as long as everyone mentions it, they will say that 'Zhang Ji' buns are so delicious."

"That's true. But when we don't even have a store, isn't it too early and too public to be laughed at?" Zhang Minzhen agreed with some doubts.

"Are you afraid of publicity when doing business?" Gu Nuannuan couldn't help laughing, "Doesn't it mean that people in the world want to know about our meat buns?"

"Yes, is there any more? You can continue to talk about it." Zhang Minzhen also laughed.

Of course there are.

Gu Nuannuan: "Once the reputation is established, our next step is to open a store of our own, and recruit franchise stores outside after we have our own storefront."

"Franchise store? What is a franchise store?" Zhang Minzhen was puzzled.

"A franchise store means that we allow the other party to use our signboard and open a shop with the same decoration as our steamed stuffed bun shop, so that people will know that this is also our "Zhang Ji" steamed stuffed bun shop when they enter the door. But the money they open the shop , We are not responsible for the money hired by people, we are only responsible for selling the buns to them. Then we collect their franchise fee and deposit every year, and ask them to ensure that the decoration of the store can be kept exactly the same as ours, and then only They will sell buns imported from us. If they can’t do this, we have the right to confiscate their deposit and take back the signboard.” Gu Nuannuan recounted the very popular franchise store model in later generations.

"You mean we asked others to open a store with our brand name to sell meat buns for us, and then we have to collect money from them every year, so that they can only sell buns imported from us. What do you mean?" Zhang Minzhen felt that she was hallucinating, and she looked at her daughter in disbelief, so the signboard can still be used like this?But who is willing to do such a condition?
She swallowed, tried to calm herself down, thought about her daughter's words carefully again, and then asked herself in her heart: If it was me, with money in hand, would I be willing?

As she thought about it, her originally frowning brows gradually loosened, and her heart began to pound.The meat bun stuffing made by my daughter, maybe there will be people who are willing to use the method she proposed, not to mention other things, as long as I hire a group of people to make meat buns for sale, I can have a stable income every month .If there are more and more franchise stores like this
"Yes."

Gu Nuannuan saw that her mother was getting excited, she thought for a while and added: "Our cost is actually not that big, except that the cost of opening a store is our own at the beginning, and we have the money they gave us later. The franchise fee is enough to build a distribution center.

Once all this is really on track, the profit from the buns we sell every month is not small.And in order to make us more famous and our brand louder, we can also launch various reward activities.For example, the price of the meat buns we sell to each store does not need to be unified, but is calculated according to the monthly purchases of each store from us.

We first give a uniform purchase price, and then make statistics at the end of the month, and we will reward those stores that purchase more by returning them.In this way, in order to make more money, every shop will naturally think of recruiting to promote our meat buns for us. The more people know about it, the louder our signboard will be, and finally our bun shop will be able to open to the public. All over the country, even all over the world. "

The blueprint drawn by her daughter is so beautiful, the more Zhang Minzhen thought about it, the more fascinated she became, and she suddenly came to her senses: "You are right, but it is not so easy to do it? The most important thing here is the bun stuffing It’s okay if you just open the steamed stuffed bun shop in a town or city, but if it’s farther away, you’ll have to set up a distribution center in every place, right? But then how can you ensure that the steamed stuffed bun stuffing formula won’t be leaked?”

"I thought about this problem, as long as a seasoning bag that is ground into powder can solve the problem. We can train one or two trustworthy people in each distribution center to be responsible for the stuffing."

Gu Nuannuan asked hastily, and her idea is completely feasible, and she can even mix in the powder seasoning packet a kind of plant juice extract and dry powder that is not an ingredient or a medicinal material, which is relatively easy to get.Once that plant powder is mixed with a certain ingredient in her formula, it will become another special taste. That taste can not only enhance the taste of the meat filling again, but also be beneficial to the human body after eating.The important thing is that even if someone uses an instrument to test their seasoning packets, there is still a problem with the proportion of ingredients.

"How can people be certain? In case, even if it's just powder, who said that people without a particularly sharp tongue can taste it?"

 I'm afraid there will only be two changes in the past two days. It is said that the house leaked due to the continuous rain at night, and the manuscript has not been saved. In addition, Bao has a fever on the third day after going to the kindergarten. He was fine yesterday afternoon, but he had a fever again in the middle of the night. The antipyretics didn't work. After a whole night of tossing around, I went to the doctor again on the fourth day. Alas, I hope I can feel better today.
  
 
(End of this chapter)

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