The strongest fairy doctor in the city

Chapter 690 Who is the image spokesperson?

Qin Lang returned to Yunhai City and stopped paying attention to the He family's affairs.

But the turmoil caused by the He family was surprisingly large, causing an uproar among the group of people with status in the provincial capital.

After all, the He family is one of the three top powers in the provincial capital. Compared with the five evil factions that have been exterminated and the weakened merchants, the He family is stronger and has a deeper foundation.

However, the He Family declined almost overnight, and the decline was so thorough that the industry insiders were dumbfounded.

According to some channels and gossip, the He family was made so miserable only after offending a young man. Speculation about the identity of that young man immediately became a hot topic.

Qin Lang still doesn't know that in the eyes of the rich and powerful in the provincial capital, he has become a majestic existence that cannot be offended like a killing god.

Many powerful people even said frankly: Whether it is spending money to eliminate disasters or swallowing their anger, in short, they cannot conflict with that young man, absolutely not!

Of course, Qin Lang didn't care whether he became a god-like existence in the eyes of others. In fact, he didn't have time to pay attention to this.

Now, the scale of development of Lanrun Cosmetics Co., Ltd. has reached a considerable level, and it is well-known throughout the province. According to a sample survey conducted by the marketing department, about one-third of consumers in the provincial capital think that Lanrun Cosmetics Co., Ltd. Its cosmetics have been able to be compared with international first-line brands such as Estee Lauder, Lancome, Dior, etc., positively affirming that Lanrun has a place in the high-end cosmetics consumer market.

One-third of consumers gave such a high evaluation, which is enough to show that Lanrun Company has an attractive prospect. For this reason, many investment institutions are willing to inject funds into Lanrun Company, including many international investment banks. It can be said that as long as Qin Lang nodded, Lan Run Company can immediately absorb more than one billion US dollars in venture capital, and it is very possible to go public in advance.

But Qin Lang still refused, because if he agreed to those investment institutions, the shares of Lanrun Company would be diluted, and he could no longer control Lanrun Company with one hand.

For Qin Lang, the company was founded by him, and he didn't want others to get the shares. He wanted to bring Lanrun Company into the whole country and into the world by himself.

In addition, in fact, there is no need for Lanrun Company to rush to attract external funds. After all, it is still in the development stage, not to mention that Qin Lang himself has the ability to raise funds when the company needs funds.

Among other things, as long as he opened his mouth, the Liu family, the Jiang family, and the bank loans obtained through Zhang Zhiyuan's relationship would not be a small amount.

So under Qin Lang's personal auspices, after rejecting several investment institutions one after another, other investment institutions finally gave up, so that Qin Lang didn't have to deal with these people all day long.

After all, he doesn't want to offend these investment institutions for no reason, maybe he can use these relationships in the future, and it is not his style to show a cold attitude towards these investment institutions now.

After finishing this crop, new things came again.

Lanrun Company has already gained a certain reputation in the whole province, and then Lanrun Company will start to take the third step of strategy.

The first step is to make Lanrun Company a well-known enterprise in Yunhai City. The second step is to make Lanrun Company famous throughout the province. These two steps have been successfully completed. The third step is to make Lanrun brand a national brand. Well-known brands within the scope, so that consumers and those who have never used the products of Lanrun, when they mention the brand of Lanrun, they immediately think of high-end cosmetics.

This is the transition of the fourth step of Lanrun Company to go global, which is very important.

When Qin Lang established Lan Run Company, he had the idea that he had to do nothing or do it, and make Lan Run Company the best in the world!
Therefore, even if Lanrun Company is well-known throughout the province, Qin Lang will not be satisfied.

As Lanrun Company goes to the whole country, it will undoubtedly face many more things and challenges than before.

Including the selection of a new branch factory, the purchase of new production equipment, the expansion of new sales channels, etc., etc., there are many things, even if Qin Lang has hired a group of professionals from across the country, let it go, But there are still many things that fell on his boss.

After all, many things require the nod of his boss, so that his subordinates can handle them.

Regarding production matters, such as expanding production scale, establishing new factories, etc., Qin Lang entrusted Jiang Xinzhong to be responsible for these matters, and regarding finance and personnel recruitment, Tang Xuetang was in charge. There is no need for Qin Lang to worry about it. There is no other reason. He can develop the formula of cosmetics by himself. As long as he is willing, he can even create cosmetics that are ten times better than Lancome and other brands.

The only thing that Qin Lang needs to worry about is sales and sales-related aspects.

For example, the question of a company product spokesperson.

Selecting a spokesperson and letting Lanrun's products appear on TV, the Internet, newspapers and other media has become one of the third steps of the company's strategic development.

It would be false to say that this matter is not important. After all, the market does not accept "the fragrance of wine is not afraid of deep alleys". No matter how good the product quality is, without exposure, there will be no popularity. It is found that the product quality is good, and the product sales will be better.

Therefore, the company's first selection of a spokesperson for advertising has undoubtedly become one of the things that the company must pay attention to.

According to the preliminary plan given by the company's planning department, the company should sign one to three female stars, and the requirements are that the female stars must have a beautiful image and temperament, be well-known among the audience, and have no bad behavior. In short, to put it bluntly, Domestic first-line female stars are the best choice.

Qin Lang can also understand the thinking of the planning department.

After all, which of the cosmetics advertisements in prime time is not a popular star as the spokesperson?

And Qin Lang also knows that signing such a spokesperson, even if the endorsement fee exceeds tens of millions, Lan Run Company can afford it. After all, the company is developing so well, and the loan from the bank can already meet the company's development for a period of time in the future. There is no shortage of money.

However, Qin Lang still rejected the proposal, which surprised many people in the planning department and the company.

Qin Lang made the final decision. The production and placement of advertisements can all refer to the top standards, so you don't have to be afraid of spending money, but the choice of spokespersons is up to him.

This naturally aroused the doubts of the professionals in the planning department. They didn't have any other purpose, but thought that a beautiful advertisement should be endorsed by a big star, so that the advertisement effect would be the best.

In the company's conference room, people from the planning department and heads of other departments of the company attended the meeting. The focus of today's discussion was naturally the candidate for the spokesperson.

Qin Lang also knew that if he didn't explain anything and let the spokesperson in his mind speak for the company's advertisement, it might make the company's people chill and affect unity, so Qin Lang took the initiative to call everyone to participate in today's meeting.

The deputy director of the planning department started to speak first. He is a person with rich experience and good professional ethics, and he has no selfishness.

"Boss, if you don't use first-line female stars, then you should at least use second-tier female stars among actors and singers. They are not as well-known as the previous ones, but the audience will at least have some impression of them."

Qin Lang shook his head: "No, I don't plan to use any female stars this time."

The meeting room immediately exploded.

Because they guessed that even if the boss didn't plan to use first-line female stars, it was certain that the commercials would be starred by celebrities, but now, the boss actually told them that his decision was not to use any celebrities?

The director of the planning department couldn't sit still any longer, he adjusted his glasses on the bridge of his nose, and said in a hurried tone: "Boss, the advertisement must be impressive. In addition to the ingenious design of the advertisement itself, the spokesperson also occupies a large proportion. Why do those big companies only use famous stars to endorse advertisements, and even spend tens of millions of dollars in endorsement fees."

Qin Lang didn't blame the director of the planning department for teaching him what he meant, he admitted: "What Minister Wang said is very reasonable, but I believe that a sincere and impressive advertisement, coupled with the spokesperson I chose, will It can also play a very good publicity effect.”

The deputy minister was thoughtful, and then said: "Boss, are you planning to find some foreign beauties with long legs to shoot?"

Other than that, he couldn't think of any other candidates for the spokesperson. Could it be possible to use a student from an unknown art school?

Qin Lang shook his head again, and said with a smile: "My spokespersons are my friends around me. They don't have any experience in performing arts. Of course, how many to choose depends on the specific situation."

As soon as these words came out, the meeting room was completely discussed.

"Did you hear me right, you need a newcomer, and a pure rookie with no acting experience at all?"

"Why does the boss use his friends?"

"It's not that I look down on the boss, but the boss is really not a professional. Shooting commercials is such a big deal, why is it so casual, you can't let a few acquaintances around you come up to make up the numbers, that's too childish."

……

Many discussions, surprisingly unanimous, all think that Qin Lang's decision is too hasty and inappropriate.

Qin Lang also noticed that even Tang Xue frowned slightly, obviously he did not expect Qin Lang to make such a choice in the choice of spokesperson.

Perhaps in the eyes of those professionals, Qin Lang's choice has gone to a paranoid extreme, which will ruin the advertisement and ruin the company's prospects.

However, Tang Xue always knew that Qin Lang was not a random person, so she didn't question Qin Lang, but quietly waited for what Qin Lang would say.

Qin Lang waited until everyone was talking about it, then he bowed his body, smiled slightly, and said to everyone: "I know that everyone has doubts about my decision, but please listen to me."

The discussion in the meeting room stopped immediately.

Even though everyone felt that Qin Lang's decision was hasty, Qin Lang's prestige in their hearts was undoubtedly as strong as ever.

"The audience will not rush to buy the advertisement just because the advertisement is endorsed by a celebrity they are familiar with, especially our products, which take the high-end route. The age of star fans is basically under 22 years old, and Without real spending power, those who really have spending power are basically past the age of star chasing, so I think the most important thing for the spokesperson of our company's advertisement is not to be famous, but to be beautiful enough."

Qin Lang said first.

Although Qin Lang did not specifically conduct a survey on the age distribution of star fans, this is not a random word, at least the people in the planning department have no objection.

Indeed, the characteristics of the company's products determine that if the spokesperson is a first-line star, the additional impact on the advertisement will not be particularly large.

Therefore, if the spokesperson that Qin Lang finds is very beautiful and can add a lot of color to the advertisement, it seems to be a good attempt.

(End of this chapter)