Nongmen Jinfeng: Cold-noodled husband and little daughter-in-law

Chapter 797 Consumer Psychology
Even the Xu family is only available in the capital city, and time is short, so there is no condition to expand them to dozens of cake shops and sales outlets.

Moreover, all the fillings that were urgently purchased were not collected, and the quantity was still limited. It was already very impressive to be able to supply the goods for the Mid-Autumn Festival in the capital.

That is to say, under such conditions, Fang Xiaofu relied on her strategy to make the Xu family earn more than 30 taels of profit.

She doesn't know how much consumption throughput the capital of Dongli Kingdom has, but she knows that the overall economic level of Dongli Kingdom is still good, otherwise Ruyizhai's handbags would not be so expensive and the business would be so good.

It has been several months, and her supply is still stable and smooth, which shows that the market sales are also very stable.Therefore, as the most prosperous capital city, and it is also a seasonal food, the business of new moon cakes cannot be too bad.

Moreover, the new mooncakes are unique in shape, size, and fillings, so the packaging is ingenious, and it looks high-end and atmospheric, suitable for gift giving, and no one will care about the expensive price.

Who has the most people in the capital?They are definitely not ordinary people. Therefore, the most important thing is to give gifts to save face. What does it matter if the price is more expensive?
Fang Xiaofu guessed the trend of consumption in the capital from the sales of handbags, and priced at least 66 taels of silver in a gift box for mooncakes, six mooncakes, and "Six Six Dashun" printed on the box.

May I ask, who doesn't want to have everything go his own way?Dashun is not inferior to going to the temple to burn incense and draw the lottery of Shangshang Daji.It can be seen that 66 taels is still very cheap.

And the gift box containing eight mooncakes will sell for 88 taels, because "Shun Xin Da Fa" is written on the box, and the word "Fa" is also printed on each moon cake.Fat doesn't just imply getting rich, it may also mean promotion and career success.

And the nine-piece gift box will be sold for 99 taels. To show its dignity, the words "Ninety-nine Changyou" are printed on the box, and it is inlaid with gold.Of course, you can't write Nine Five Supreme, it will kill you.

Afterwards, there were twelve large gift boxes printed with "All wishes come true" and sold for 120 taels, but four of them were big mooncakes, so it was considered a profit.

In fact, anyone with a discerning eye knows that what you buy in this moon cake gift box is not moon cakes, but a gift box with auspicious meanings.

Moreover, several types of gift boxes of more than 66 taels are equipped with porcelain plates, silver knives, and silver forks, and gift boxes of more than 88 taels are inlaid with silver-faced hot letters.

Only 99 taels of gift boxes are inlaid with gold, and there are only 99 boxes, and they will be gone when they are sold out.

Of course, there are also simple ones, all of which are four in a box, six in a box, and eight in a box.

This kind of sales method is the most expensive sales method in other pastry shops, even if the gift box is the most expensive, it is only half of it. It is completely incomparable.

But for rich people, the more expensive you are, the more you show your value and class, and the cheaper you are, the less attention you will get.

In the past, there was no comparison and you couldn’t see it. Now that there is a comparison, everyone is embarrassed to buy the cheap one and feels ashamed.

Therefore, as soon as the mooncakes from Xu’s shop came out, there was hardly any publicity. The news that Xu Shilang’s mooncakes were expensive and delicious spread like wildfire. It's not my turn to book.

As soon as the line is here, those who didn't plan to buy it can't sit still.

I heard that the number of gift boxes is limited, and the offer of free cakes is only available within five days of the opening. What if it’s too late to buy?So he took action immediately.

Fang Xiaofu didn't expect that her small planning test would really capture the consumer psychology of those people, and ensure the Xu family's mooncake business, and the sales of cakes also skyrocketed along the way.

Mooncakes are for festivals, but cakes are not.Moreover, the freshness period of the cake is stated to be only three days, and it is recommended to eat fresh every day. It is suitable for breakfast, tea, and supper.

There are so many ways to eat it, and it’s a fresh thing that tastes good, so it’s no wonder that the sales are not high.Especially people in the capital can afford it and like to compare themselves, so it's no wonder they don't make money.

Fang Xiaofu was also surprised when he found out about the sales situation. Sure enough, he still needed money. Without money, who can be self-willed?Who can be generous without money?
Therefore, she is also full of confidence in going to the capital to do business in the future.

The mooncakes she prepared tonight are all very small, so that everyone can eat them casually, without having to cut them with a knife, and don't have to worry that eating too much will be bad for your health.

Of course, according to the arrangement, tonight's tea is made with tea leaves, either sugar water tea or ginger salt bean tea, or for everyone to reduce fat and oil.

The first batch of mooncakes was distributed among the children, the second batch was for the elderly and women, and the third batch was for young people. The men who were still drinking could only eat small cakes.

Seeing the mountain of mooncakes quickly leveled off, the corners of Fang Xiaofu's mouth twitched. He secretly rejoiced that he opened a bakery temporarily and prepared so many small cakes to make up for it, otherwise the skylight would have to be opened.

After the mooncakes were distributed, the pastries of Huiweizhai were also put on plates, as well as snacks such as melon seeds, peanuts, pumpkin cakes, sesame balls, sliced ​​sugar, jujube cakes prepared by the village, and seasonal jujubes, oranges, and evening peaches. They were all put out in pots.

Of course, there are also those lotus pods that they dragged back from the county. They directly arranged the baskets in a row, which immediately attracted the attention of many people. gone.

There is no lotus pond in Fangshan Village, and there is only one in Shijiapo nearby, but how can it be their turn to pick it?It smells good from a distance.

It costs two or three Wen a piece to buy it in the town.Because it is less, it is expensive.As a result, the old Fang family successfully showed them what a cheap concept is.

That's it, just pick one basket at a time.If it wasn't for saving food for the children, they would all want to be full.

Seeing the smiling faces of the old and the young as they scrambled for the lotus pods, Fang Xiaofu couldn't help sighing in his heart, it seems that next year the lotus pond in Wuziqiu should be bigger, otherwise it might not be enough.

She could foresee that the lotus pods of Wuziqiu would definitely be left by the second grandfather next year.There are so many children in Daliu Village, I'm afraid they can wait half a year in advance.

In order not to make this moon appreciation banquet too monotonous, and to prevent everyone from only focusing on the mooncakes, which were obviously not enough, Fang Xiaofu approached the village elder and discussed steaming buns for everyone as a supper later. Then you can go home.

After hearing this, the village elder immediately agreed, and ordered a dozen young daughter-in-laws to go to the storehouse to get flour with the kitchen manager in the courtyard.

(End of this chapter)