Nongmen Jinfeng: Cold-noodled husband and little daughter-in-law

Chapter 90 The Value of Advertising

Unexpectedly, Mr. Wen was not on guard against them at all, Fang Xiaofu was moved, so he was not polite.

There are a lot of papers and paints inside, and the book case is also very large, it is simply a large workbench.Several workers and masters were busy. When they saw a group of them coming in, they just took a look and continued to work.

Fang Xiaofu looked around, then picked out three colors, took a few paintbrushes, and laid out two sheets of paper.The paper is not too big, about the size of A3, but the paper is white and of good quality.

"Are these things usable?" Fang Xiaofu adjusted the seasoning before picking up the pen, suddenly thought of this question, and looked at Wen Haotian with some embarrassment.

"Use it." Wen Haotian smiled.

Fang Xiaofu picked up his pen and started without hesitation.

She first used black ink to draw a few cartoon characters in ancient costume martial arts, with martial arts actions, but because it is from the Q series, it is obviously cute and flexible, not heavy.

However, this painting does not occupy a large area of ​​paper, leaving one-third of the space on the right side, and writing the title and author's name in black, which is also the style of the cute series.

Then use red, blue and yellow to add some additional details to the painting and words, making the whole advertisement image dynamic.

Drag the finished paper aside, move the other paper over and continue.

This time, I mainly used black and blue to paint a rendering style of Chinese painting, not meticulous brushwork, but still freehand brushwork. The painting style looks arrogant and domineering.

This time, I wrote two lines of poems in small letters on the upper right, which were written in the book.The small running script font is beautiful and elegant without taking up space, and the signature is written on Gong Ziyu.

She draws very quickly and easily.

Remembering that I had to write a slogan, I dragged another piece of paper, this time I only wrote words, red words, yellow cloud-like strokes, it was written: New book is on the market!Hot offer!

Below is the same large font, but in black, with the title of the book written.

Then use a black pen to write on the side in small letters in a horizontal arrangement: [-]% off for the first [-] readers, [-]% off for [-]-[-] readers, and so on until no discount!
There is still some space below, and I wrote a long poem in a vertical arrangement, which is exactly what was used in the introduction of the first book.

A Q map, a Chinese painting, and a text version.

Fang Xiaofu put down his paintbrush, looked up at Wen Haotian, saw that his gaze was still fixed on the paper on the desk, and said with some embarrassment: "Sir, Xiao Qier's level is limited, so that's all I can think of for now."

"You can take a thin board, stick these three paintings on it, and put them in front of the door, so that people passing by can see them. Don't think it's a bad discount, this is the first volume. I'm not afraid that people will think about it, but I'm afraid that it won't be read. people see."

Fang Xiaofu is still very confident in his book.What's more, Mr. Wen published it ahead of time, which shows that he also has confidence in this book, but it's just lukewarm in appearance.

"Okay, just do as you say." Wen Haotian nodded.He didn't care much about advertisements before, anyway, he opened a bookstore, and he has his own golden house and good friends in his books.

He sat alone by the bamboo window to write books, and the name of Mr. Tianyi is still well known to the world.

But the little girl's thinking has always been different, very peculiar, and he is also willing to see the other side of novelty.Just like the handbag has not yet been released, the price has been negotiated, and the poster has been printed.

Start advertising in advance, he also wants to try.

Wen Haotian is also an activist, so he immediately sent people to find a wooden board, nailed the painting on it, and put it at the door.Fang Xiaofu told him again, to take it in at night, and be careful not to get drenched when it rains.

He also proposed to increase the price of books by 350%. Originally, it was four renminbi a book, but now it will be priced at seven renminbi, which is the price of a book of [-] renminbi.Then the [-]% discount is [-] Wen.

Wen Haotian was originally reluctant, thinking that the price was too high.But the little girl said: "Because the price is high, the discount is only valuable. If you can buy it for ten yuan, will people still care about our discount?"

"Sir, think about it. Big steamed buns on the street cost two cents. Even if one day they sell for one penny, will others queue up to squeeze them? How much can they save if they are crowded to death? Most people don't miss this penny."

Wen Haotian felt that it was reasonable, so he responded one by one, secretly thinking that the little girl had a delicate mind and a peculiar way of thinking, she didn't look like a little girl at all.

But he didn't treat her like a little girl from the beginning, and he got used to it, so he immediately asked someone to change the price.

When Fang Xiaoman and his group bought a few more books and walked out of Tianyi Bookstore with the sample books presented by Mr. Wen, there were already more than a dozen people outside the door who saw the poster and rushed in to buy "The Dream of Heroes at Sunset".

The first 100 people can buy books at half price, who wouldn't?

"Sir, you can often do some promotions to promote sales. For example, regular special offers, discounted reading days, alumni pen clubs, student discounts, member discount cards, book purchase coupons..."

Fang Xiaofu said a lot, Wen Haotian had no doubts this time, he responded one by one, and began to ponder the feasibility of the little girl's proposal in his heart.Fang Zizhan and the others could only listen.

Today I learned a lot again, especially as a scholar, I am more interested in these.There is still so much learning about selling books.

When Fang Xiaofu finished speaking and turned around, his eyes widened immediately, because many people had gathered around the billboard, discussing what the new book was.

Regardless of whether these people will buy the book or not, the value of advertising is already visible.

Wen Haotian didn't accompany him to the bookstore, and turned back to the bookstore to check the sales situation.On this day, because of the billboard, more than 100 copies of this book alone were sold before closing time, which also drove other businesses by the way.

So he went back to Zhuxuan and began to think about how to start those discounts that the little girl said.

Fang Xiaofu and his group went to the cloth shop, and the fat lady immediately greeted them warmly when she saw them.Recently they really bought a lot of cloth for themselves.

Not only did I buy more than half of the cloth heads, but I also bought dozens of pieces of cloth.I don't know what to buy again this time?

This time Fang Xiaofu asked about the cloth first, and bought another copy of all the colors he picked out last time, planning to take it home clearly this time, and if asked, he said that he was going to make a new look.

Then I picked one piece of each of the three patterns of blue cloth of the same style, and matched it with two pieces of yarn.After thinking about it, I picked two pieces of light blue cloth and two pieces of light apricot thin silk.

After picking these, go to the back to pick the cloth head.There are really not many cloth heads. Recently, for some reason, very few people buy loose cloth. They are bought whole, so there are few cloth heads.

Fang Xiaofu still picked some more patiently.The fat aunt saw that she had started a big business again, and the cloth head was considered cheaper, and it was almost a half-gift.

Fang Xiaofu thought about the money in hand, so naturally he would not be too polite.After all, she is not only a major customer but also a long-term customer.And because the fabric for making dolls does not need to be as good as the fabric for making handbags, medium is fine.

So at the end of the settlement, the discount was reduced and the change was reduced, only 70 taels.

(End of this chapter)