Settled in the Tang Dynasty

Chapter 215 The Solution
Xue Lang didn't want to talk too much about this issue, so he simply got down to business and said, "His Royal Highness, those who are in the business of exchanging new grain for old grain can just ask He Fanren to help. He sold ice cubes for a whole summer. The situation has already been familiarized, and it is just right to ask him to go out."

Princess Pingyang nodded, and said: "This matter is none other than Fanren He. However, Fanren He alone is enough to make up for it."

Xue Lang nodded, expressing his understanding.

After all, this place is adjacent to the border, and there are almost no real wealthy families, but some local tyrants.How could it be possible for the grain storage to be comparable to the real rich and powerful.With limited grain storage, naturally there will not be much that can be exchanged.

Furthermore, here is adjacent to the border, and military disasters are inevitable. In order to prevent possible disasters caused by military disasters, the tyrants at the border will only be more concerned about the food in their hands.Being able to make up [-]% is considered to be in the face of Her Royal Highness, and she has the right to support the frontier army.

This is because Her Royal Highness has been strictly restraining the troops since she stationed here, and has not done anything to disturb the people. The reason is that she is popular in the local area.Otherwise, don't say [-]%, I'm afraid you won't be able to exchange even half a grain.

There is a lack of vegetables in winter and the weather is cold. In order to maintain the physical strength and calories of the soldiers, it seems that the food consumption will only increase, not decrease.This is the Tang Dynasty, not the modern age where there is no shortage of vegetables and non-staple food throughout the year.Food shortage is a serious problem.

Xue Lang pondered for a while, and said: "Speaking of which, I have a strategy, which may solve the situation of food shortage."

Princess Pingyang glanced at Xue Lang and said, "What's the best strategy? Youyang, tell me quickly."

Xue Lang said: "Before I speak, I have a few questions for Your Highness."

"speak!"

Xue Lang asked: "The first question, has the weather been smooth and rainy these few years, and has there been any crop failure?"

Princess Pingyang said: "In the past few years, God has opened his eyes. There have been no disasters. Those who cause people to be displaced are man-made disasters!"

Xue Lang nodded, and asked again: "Does Your Highness have a grain business in Chang'an?"

Princess Pingyang glanced at Xue Lang, and said: "I have not set foot in the business of grain business, but there are a few merchants under my door, and one of them is a grain merchant, but I have not asked him to bear my responsibility. The principle of military rations."

Xue Lang shook his head and said, "It's not for the merchants to directly deliver the food, but for the merchants to engage in a wave of promotions, exchange some of the surplus food in the hands of the common people to make military food for us, and we will pay for it."

Princess Pingyang frowned and thought about it for a while, then she understood what she meant, and asked: "The sales promotion...is meant to promote sales? But where does the money come from?"

Xue Lang said: "Chang'an has been in peace for a long time. I think every household will have some food in stock. Instead of letting it go moldy, we can buy it with money. Money, the property in the hands of His Highness can also be promoted, and some urgent money can be exchanged. Food purchases. What we are short of is only [-]%, and with the wealth of Chang’an, it is not difficult to exchange for [-]% of the military rations. When the court is free, how much money His Highness has advanced, I think the saint will only make up for it.”

Princess Pingyang glanced at Xue Lang with a half-smile, but she didn't deny the love of her family's sage Aye for his children.Turning his eyebrows, he said: "Buying grain from Chang'an is also a strategy. Going from Fenshui and Weishui, you can also go there before it freezes in November. However, Youyang, Chang'an is an important place in the capital, although we only buy grain. Thirty percent of the military rations, but the time is limited, so if you rush to buy it, it may affect the price of food in Chang'an City, it is my fault."

Xue Lang assures: "Your Highness, don't worry, with my method, it will definitely not cause the price of food in Chang'an to increase."

Princess Pingyang heard the words, looked at Xue Lang curiously, and said: "What is the magic formula of Youyang? Tell me quickly."

Xue Lang smiled, and introduced his method to Her Royal Highness in detail——

In fact, Xue Lang's method is very common in modern times.It's just a promotional activity. This tactic has been used badly in modern times. Modern merchants, whoever touches a little bit of festivals, have to find a reason to hold a promotional activity.What big bargains for opening, what clearance sale, what store demolition, etc., only you can't think of it, no merchants can't do it.Xue Lang knew that there was a clothing store whose clearance sale had been going on for three years.

The industries under the name of Her Royal Highness include silk and satin shops, embroidery workshops, and shops dealing in luxury goods such as jewelry and jade, all of which are high-end.

Xue Lang thought for a while, and said: "Your Highness, since they are all selling expensive goods, they are supposed to be aimed at nobles who are not short of money. Then you can buy ten bolts of satin according to the type of fabric, and nine [-]% off; [-] bolts of satin, [-]% off; [-] bolts, [-]% off. If you buy thousands of silks and satins at a time..."

Her Royal Highness asked jokingly, "So what?"

Xue Lang said calmly: "Then let's fight! Huge discount, [-]% off! It's half of the usual price, such a cheap good thing, don't miss it when you pass by! If you buy it, you will earn it, if you miss it, you will lose it." Your big loss, sir!"

"Pfft!"

Chuxue, who was making tea for the two of them, couldn't help laughing, and Princess Pingyang couldn't help but smile too, and said: "Youyang's method is quite wonderful."

Chuxue refilled the hot tea for the two of them, and said with a smile: "Lady, if slaves encounter this so-called sales promotion, I'm afraid they can't help but want to buy a lot."

Princess Pingyang nodded, and said: "Silk and satin shops can use this method, and jewelry stores can also use this method."

Xue Lang said: "It's more than that. In addition to discounts, you can also give gifts when you spend the full amount. For example, if you spend 280 guan in a silk shop, you will get a handkerchief worth [-] guan; A pair of [-] eight guan heads; in addition, if you spend [-] guan locally, you will become a copper member of our store and enjoy a [-]% discount on local shopping for life; if you spend more than [-] guan, you will become a silver member of our store. Enjoy a [-]% discount for shopping in this store for life! If you spend [-] guan, you will become a local gold member, and you can enjoy a [-]% discount for local consumption for life, not to mention..."

On the spur of the moment, Xue Lang roughly talked about the usual promotional methods used in modern times. Of course, he didn't talk about the Huang He who ran away with his sister-in-law, so as not to collapse the princess's three views and passively refresh the lower limit.

However, just what Xue Lang said has already made the people present——

Princess Pingyang, Chuxue, including the guards who can talk to the two feel that the lower limit has been refreshed!
Her Royal Highness was simply amazed, and sighed: "I didn't know that Youyang is such a good businessman. If you let Youyang go into business, I think the name of the richest man in Tang Dynasty must be Youyang."

Xue Lang said solemnly: "These are not original creations of my subordinates. They are strategies conceived by people who are good at marketing in foreign countries based on human nature and psychology. I just copied them and used them flexibly."

Her Royal Highness said: "Even if it is copying, it is the best policy. Please trouble Youyang to write out these strategies, so that I can send them to Beijing quickly and follow the plan."

"Here."

Xue Lang immediately took out the pen, and buried himself in the paper that His Highness the Princess handed over.

(End of this chapter)