Movie World Big Red Envelope

Chapter 238 Sports Marketing
As a new type of cultural tourism city, Ancheng pays great attention to the construction of infrastructure. In addition to the Ancheng Film and Television Base, which produces high-volume film and television works every year, there are also many sports venues.

You can also see many football shops in the streets and alleys, so the football sports culture in Ancheng is also very strong, because there is a Jinquan football stadium in Ancheng, which is loved by many sports fans!
Jinquan Football Stadium covers an area of ​​more than 4 square meters, and the auditorium can accommodate more than 3 people at the same time. It hosts some club leagues every year, and cooperates with sports schools to set up special football youth training classes, which have provided football career Lots of fresh blood.

At this time, according to the agreement, Li Xiao had already driven to the front of the Jinquan football stadium. From a distance, he could see the rush of people coming from all directions, and the crowd was about to burst the gate.There was a magnificent long queue outside the two ticket windows. The scorching sun still couldn't stop people's enthusiasm for watching the game!
Hengda is recognized as one of the best football clubs in Huaguo. With abundant funds and the introduction of strong foreign aid, Hengda has been reborn in the past two years. It has frequently reported good news in the football field, and even won the AFC Champions League. The first honor is a team with high domestic strength and popularity.

Senpu is a football club in Eagleland, one of the teams in the Eagle Super League, and has won 13 league championships since the establishment of the club. Because it was originally founded by a group of workers from the arsenal, the team The standard is a cannon, and at the same time, Senpu is also affectionately called "the gunner" by the fans. As a century-old team, it also has a high popularity in China.

The collision of these two teams naturally attracted the attention of many fans.

"You said this match, who will win the match between Hengda and Moripu?"

"It's really hard to say. As the top club in China, Hengda is in the limelight now, but Senpu is also a leader in the world's top league. The two teams have never played against each other before, but I still support me. Da team!"

"The Senpu team is also very good. Their offensive routines are diverse, and the short-pass penetration tactics are very effective. Hengda needs to have enough good countermeasures to deal with it."

"Allah, this time is an invitational tournament, more about performances and competitions. If you really want to fight bayonets, you will have to go to the Club World Cup, but this will definitely be a wonderful game."

Excited fans, three or five friends came to watch the game together, chatted with relish, and were full of expectations for the game.

The parking lot in front of the venue was already full of cars, and it took Li Xiao a while to find an empty parking space.

"Today's Jinquan Football Stadium is really popular." Li Xiao couldn't help but truthfully said with emotion when he got off the car and witnessed the crowds of people.

In the past few days, he has been running around at home and in the park at two o'clock and one line. Other than that, he doesn't leave the house, doesn't go out the door, and cultivates like a hermit, almost cutting off the news from the outside world. If it wasn't for Yang Linsheng's invitation, He really didn't know there was such a game.

The corner of his eyes flickered, and he could see a few men in casual clothes not far behind him, staring at him as if nothing.

Needless to say, this is naturally the eyeliner of the security team, but Li Xiao didn't shy away from it at all, acting generously, as if nothing had happened.

Because Yang Linsheng had already booked the box ticket in advance, after showing the QR code information on his mobile phone, Li Xiao avoided the crowded crowd and came to the top floor at the east end of the football section through the wide VIP channel. Open the door of the box stand, Yang Linsheng has been waiting here for a long time, besides him, there are many familiar faces, most of them are the senior management of Xingheng Company, and they all stood up respectfully.

"Haha, Brother Li, I haven't seen you for a few days, and you look even more heroic." Seeing Li Xiao approaching, Yang Linsheng got up quickly and extended his palm enthusiastically.

"Mr. Yang is also very high-spirited." Li Xiao shook hands with him, exchanged a light greeting, looked around, this box can be described as very luxurious, not only the whole wall is hung with a broadcast LCD screen, but also delicious food is served There are meals and tea, a billiard table, and a separate sauna room in the house, which means that you can enjoy the sauna while overlooking the entire green field from a height.

This kind of high-end private box is worth tens of thousands per hour.

It wasn't until Li Xiao sat down in front of the transparent window of the box that other people took their seats one after another.

From this angle, looking down from a high position, you can see almost any corner of the green court.

At this time, the Jinquan Football Stadium was really full of colorful flags, and there was a lot of voices. There were more than 3 spectators full of seats. Many people deliberately put on the team jerseys of the teams they supported. It is truly spectacular!

When the game really started, players from Hengda Club and Moripu Club led their caddies into the stadium to greet the fans.

The game was kicked off by Hengda's side, and the core player Zheng Zhi led the players to attack the opponent's goal first.

The cheers in the auditorium were louder and louder, and everyone was fully committed to it. The media in the commentary booth also opened their voices and began to explain enthusiastically.

After exchanging pleasantries with Yang Linsheng, Li Xiao glanced at him and said calmly, "Mr. Yang won't really be so leisurely this time, he just invited me to watch the game, right?"

At this time, it was a critical period when the sales of Kulong mobile phones were soaring. The strange thing is that Yang Linsheng did not sit in the headquarters of Xingheng, but came here to watch the football with nothing to do. Could it be that he is a crazy football fan?Li Xiao really didn't believe this.

"Haha, I knew I couldn't hide it from Brother Li. If you look on the court again, you will definitely find something unexpected." Yang Linsheng said with bright eyes.

"Oh?" Li Xiao couldn't help being startled when he heard the words. When he looked down at the court again, after a long while, he finally had a glimmer of understanding.

What he paid attention to just now was mainly the delicacy of the green field, but he ignored the more than 30 billboards around it, one-third of which were marked with the words of Kulong brand and LOGO!

Unexpectedly, the advertisement of Kulong mobile phone hit the football field impressively.

At first glance, it seems unbelievable.Because communication and IT products such as mobile phones, the more common promotion and marketing methods are still through media such as TV programs, online networks, and shop windows.Advertising investment in football matches is relatively rare.

On the soccer field, however, the payoffs for successful advertising are huge.

For example, in the Korea-Japan World Cup, Hyundai Motor spent 15 billion euros to become an official sponsor. In the same year, its sales in the United States increased by as much as 40%, and its brand recognition jumped from 32% to 67% in one fell swoop!

"According to the data, people watching football games include many groups, including students, civil servants, company employees, self-employed people, private business owners, etc. These are also the main marketing targets of Kulong Mobile."

"It seems that Xingheng wants to use sports marketing." Li Xiao nodded, with a look of approval in his eyes. It seems that it is a wise choice to cooperate with Xingheng.

After the Kulong mobile phone has been vigorously promoted and publicized, his next series of business plans can be implemented.

Just when he was about to speak, he suddenly felt numb at the corner of his mouth, and the familiar dizziness in his mind struck again.

"Turn on plane travel!"

　Thank you for the 600 points rewarded by Yuluo Weihen!Thank you for the reward, the God of Love Death.A new world has opened, I hope everyone likes it!

　　
　
(End of this chapter)