gifted collector
Chapter 604 Finalizing the Propaganda
Chapter 604 Finalizing the Propaganda
"Ah."
Sikong Zhe smiled, then frowned, he naturally understood what Fang Ming meant.Advertisements are placed on TV stations all over the country. This is not something that can be solved with money. The simplest and most direct thing is to match the time, and it has been placed in the recent period. Generally speaking, the TV stations The advertisements have already been determined long ago. Such a temporary insertion will cost a lot and also require a lot of public relations.
This thing alone is already a headache.
"It's really a headache."
Plans are one thing, but reality is another. Although Si Kongzhe has such plans or ambitions, it is definitely very difficult to realize them.
Fang Ming pressed his hands on his knees, and then patted them lightly. He was carefully considering whether there was such a possibility.
To be honest, Sikong Zhe's proposal is full of temptation: if the promotional advertisements here on Dongcheng Street can be broadcast on TV stations across the country at the same time, the effect will be exciting just thinking about it .
However, after thinking hard for a long time, Fang Ming suddenly realized that he is a master at playing antiques, but he is really not very good at thinking about them.
Fang Ming is a person who can accept reality very well. Once he finds that this is not his strong point, he will immediately think of other ways, such as finding someone who is good at this field to do this job. Thinking of the most suitable candidate, he took out his mobile phone and immediately dialed Ke Liu's number.
"Big Sister Ke Liu...Are you free now? If you are free, can you come to Guxuanzhai for a while...I have something to discuss with you..."
Sikong Zhe's eyes lit up, he slapped his thigh hard, and said, "Ha! Why can't I do anything?"
People in that circle are the most familiar with everything, and they are the most able to find solutions. People outside the circle often cannot think of a good solution no matter how they think about it.
Therefore, Fang Ming's method is the best method, because Ke Liu is a member of the circle.
Ke Liu also came relatively quickly, because she happened to have nothing else to do, and more importantly, the phone call from Fang Ming aroused her great interest - as far as she knew Fang Ming, such a situation usually It's just a big move.
So, after she sat down, she immediately said, "Fang Ming, what's your plan this time?"
He and Ke Liu are also acquaintances, so Fang Ming is not polite, and he just opened his mouth and explained the plan that Si Kongzhe proposed before.
"Ah?! No, do you really have such a plan?"
Based on the experience of dealing with Fang Ming, Ke Liu knew that it must be a big move, but she still didn't expect Fang Ming and Sikong Zhe to play so big this time: "You... really plan to play such a game in the whole country?"
"Yes."
Sikong Zhe nodded, indicating that this was his and Fang Ming's plan.
"Heh... This plan was proposed by Sikong Zhe. To be honest, I also think it is a little crazy, but once it is implemented, it will have very good results, so I was also tempted."
Fang Ming scratched his hair in embarrassment. He naturally understood why Ke Liu had such a big reaction. This plan was a little too crazy.
Looking at Sikong Zhe and then at Fang Ming, Ke Liu found that the expressions on the faces of both of them were very serious, knowing that this was definitely not a joke, so he seriously considered it, but the more he thought about it, the more frowning his brows became. It is tightly wrinkled.
Fang Ming and Sikong Zhe glanced at each other, their hearts tightened, Ke Liu's expression meant that things were quite difficult.
"Ugh!"
After a while, Ke Liu sighed softly, shook his head lightly and said, "This matter is really difficult. Ningdong TV Station must have no problem, but other TV stations, including The highest TV, that’s not necessarily the case. In fact, the highest TV station includes some popular local satellite TV stations. It’s possible. Unless there is such a vacancy, but once such a vacancy occurs, there will be more people fighting. I have a little relationship, but it’s impossible for every TV station to have it, let alone even I have a relationship, and others have a relationship."
"um, yes."
Although Si Kongzhe was very disappointed in his heart, he knew that what Ke Liu said was not wrong at all, it was the fact.In Ningdong TV Station, there is no problem, but in other places, the uncertainty is too great. Money is a good thing, but money is not everything—it is not enough to buy advertising time Besides, I am not the only rich person in this world, am I?
Fang Ming also shook his head lightly. Ke Liu was the one who was most familiar with the situation, and what she said was naturally the most authoritative.
"It seems that there is no way to realize this plan."
Since the reality is like this, even if you don't want to accept it, you can only accept it.
"However, there are individual alternatives. Although it is not purely advertising, as long as you don't require all TV stations across the country to cover it, or change the way, there is still a chance to achieve it."
"Oh? What kind of method?"
Fang Ming thought that there was no other way and he was ready to give up his plan with Sikong Zhe, but he didn't expect Ke Liu to say such words again.
"I think this way, since the pure advertising time is less or no, then we can change the way, how about some soft advertising? For example, how about sponsoring a certain program? ?Of course, such an opportunity cannot happen to every TV station, but I think the opportunity is relatively large.”
Both Fang Ming and Sikong Zhe had expressions of surprise on their faces.
They understood Ke Liu's meaning almost immediately.
This is indeed the case. The pure advertisements have already been decided long ago. If there are no accidents, it is impossible to find such an opportunity.
However, as Ke Liu said, sponsoring a program means naming a program. This kind of opportunity is relatively easy to find, and this way may be better.
"I think this approach should be more appropriate."
After Fang Ming thought for a while, he immediately nodded and agreed to Ke Liu's proposal.Pure advertisements often give people a bad impression, especially now that there are so many advertisements that are overwhelming.
On the contrary, it may be more acceptable to name a TV program, such as a variety show, and place a sign on the table in front of the host. This method is gentler and easier to accept.
The more important point is that if you can win a relatively popular program, the effect will actually be much more cost-effective and effective than purely advertising.
The doorway here, Fang Ming just thought about it for a while before he figured it out.
"Yes, I also agree with this approach."
Sikong Zhe quickly figured out the way to do this, and nodded emphatically, "It's easier to achieve our goal in this way."
"At the same time, we may also involve some other media, such as the Internet and traditional newspapers. These are more flexible in terms of time and should be arranged."
Ke Liu agreed with Sikong Zhe's approach, "In this way, I think you can definitely achieve your goals. Of course, the price of money is also very high."
"Hahaha!"
Fang Ming stretched out his hand and patted Sikong Zhe's shoulder vigorously a few times, and then said: "Our Lord Sikong Zhe lacks everything, except money! So this is not a problem at all!"
Si Kongzhe shook his body, then immediately shook his head, and said, "Fang Ming, you are not being kind to say that. What do you mean I am short of everything but not short of money? I am quite short of money, please give me some. "
This is of course a joke, how could Sikong Zhe be short of money?
And the important thing is that even if he is short of money, he has to find a way to find this sum of money. As long as he thinks this sum of money is useful and worth spending, no matter how much it is, it is any problem. We must find a way to spend it.
Therefore, Si Kongzhe immediately said to Ke Liu: "Money is really not a problem, the key to the problem is how to achieve this goal. We must know that the time of our trade fair cannot be delayed for too long. I think a It must be held within one to two months. If the time is too long, it is also a bad thing, mainly because it can be held in the shortest possible time. Overlap together to produce a better effect."
Fang Ming agreed with this point of view, if you have to do something, do it quickly, there is no need to procrastinate.
"Time is tight, but it's not impossible."
Ke Liu smiled, and then said: "I know a friend who is specialized in this kind of work. He has good hands and eyes, and he can arrange all this within 5 to 10 days."
"Hahaha!"
Sikong Zhe laughed out loud when he heard it, and said, "It seems that God really helped me! You have to introduce me to this friend Ke Liu."
It would be best to leave things to people who specialize in this industry. Spend a little money to save a lot of money. When Si Kongzhe thought that if he visited one family after another, it would be a real headache. The person Ke Liu said was because of It's just that the work in this area must have a strong relationship, and it's best to leave it to the other party to handle it!
(End of this chapter)
"Ah."
Sikong Zhe smiled, then frowned, he naturally understood what Fang Ming meant.Advertisements are placed on TV stations all over the country. This is not something that can be solved with money. The simplest and most direct thing is to match the time, and it has been placed in the recent period. Generally speaking, the TV stations The advertisements have already been determined long ago. Such a temporary insertion will cost a lot and also require a lot of public relations.
This thing alone is already a headache.
"It's really a headache."
Plans are one thing, but reality is another. Although Si Kongzhe has such plans or ambitions, it is definitely very difficult to realize them.
Fang Ming pressed his hands on his knees, and then patted them lightly. He was carefully considering whether there was such a possibility.
To be honest, Sikong Zhe's proposal is full of temptation: if the promotional advertisements here on Dongcheng Street can be broadcast on TV stations across the country at the same time, the effect will be exciting just thinking about it .
However, after thinking hard for a long time, Fang Ming suddenly realized that he is a master at playing antiques, but he is really not very good at thinking about them.
Fang Ming is a person who can accept reality very well. Once he finds that this is not his strong point, he will immediately think of other ways, such as finding someone who is good at this field to do this job. Thinking of the most suitable candidate, he took out his mobile phone and immediately dialed Ke Liu's number.
"Big Sister Ke Liu...Are you free now? If you are free, can you come to Guxuanzhai for a while...I have something to discuss with you..."
Sikong Zhe's eyes lit up, he slapped his thigh hard, and said, "Ha! Why can't I do anything?"
People in that circle are the most familiar with everything, and they are the most able to find solutions. People outside the circle often cannot think of a good solution no matter how they think about it.
Therefore, Fang Ming's method is the best method, because Ke Liu is a member of the circle.
Ke Liu also came relatively quickly, because she happened to have nothing else to do, and more importantly, the phone call from Fang Ming aroused her great interest - as far as she knew Fang Ming, such a situation usually It's just a big move.
So, after she sat down, she immediately said, "Fang Ming, what's your plan this time?"
He and Ke Liu are also acquaintances, so Fang Ming is not polite, and he just opened his mouth and explained the plan that Si Kongzhe proposed before.
"Ah?! No, do you really have such a plan?"
Based on the experience of dealing with Fang Ming, Ke Liu knew that it must be a big move, but she still didn't expect Fang Ming and Sikong Zhe to play so big this time: "You... really plan to play such a game in the whole country?"
"Yes."
Sikong Zhe nodded, indicating that this was his and Fang Ming's plan.
"Heh... This plan was proposed by Sikong Zhe. To be honest, I also think it is a little crazy, but once it is implemented, it will have very good results, so I was also tempted."
Fang Ming scratched his hair in embarrassment. He naturally understood why Ke Liu had such a big reaction. This plan was a little too crazy.
Looking at Sikong Zhe and then at Fang Ming, Ke Liu found that the expressions on the faces of both of them were very serious, knowing that this was definitely not a joke, so he seriously considered it, but the more he thought about it, the more frowning his brows became. It is tightly wrinkled.
Fang Ming and Sikong Zhe glanced at each other, their hearts tightened, Ke Liu's expression meant that things were quite difficult.
"Ugh!"
After a while, Ke Liu sighed softly, shook his head lightly and said, "This matter is really difficult. Ningdong TV Station must have no problem, but other TV stations, including The highest TV, that’s not necessarily the case. In fact, the highest TV station includes some popular local satellite TV stations. It’s possible. Unless there is such a vacancy, but once such a vacancy occurs, there will be more people fighting. I have a little relationship, but it’s impossible for every TV station to have it, let alone even I have a relationship, and others have a relationship."
"um, yes."
Although Si Kongzhe was very disappointed in his heart, he knew that what Ke Liu said was not wrong at all, it was the fact.In Ningdong TV Station, there is no problem, but in other places, the uncertainty is too great. Money is a good thing, but money is not everything—it is not enough to buy advertising time Besides, I am not the only rich person in this world, am I?
Fang Ming also shook his head lightly. Ke Liu was the one who was most familiar with the situation, and what she said was naturally the most authoritative.
"It seems that there is no way to realize this plan."
Since the reality is like this, even if you don't want to accept it, you can only accept it.
"However, there are individual alternatives. Although it is not purely advertising, as long as you don't require all TV stations across the country to cover it, or change the way, there is still a chance to achieve it."
"Oh? What kind of method?"
Fang Ming thought that there was no other way and he was ready to give up his plan with Sikong Zhe, but he didn't expect Ke Liu to say such words again.
"I think this way, since the pure advertising time is less or no, then we can change the way, how about some soft advertising? For example, how about sponsoring a certain program? ?Of course, such an opportunity cannot happen to every TV station, but I think the opportunity is relatively large.”
Both Fang Ming and Sikong Zhe had expressions of surprise on their faces.
They understood Ke Liu's meaning almost immediately.
This is indeed the case. The pure advertisements have already been decided long ago. If there are no accidents, it is impossible to find such an opportunity.
However, as Ke Liu said, sponsoring a program means naming a program. This kind of opportunity is relatively easy to find, and this way may be better.
"I think this approach should be more appropriate."
After Fang Ming thought for a while, he immediately nodded and agreed to Ke Liu's proposal.Pure advertisements often give people a bad impression, especially now that there are so many advertisements that are overwhelming.
On the contrary, it may be more acceptable to name a TV program, such as a variety show, and place a sign on the table in front of the host. This method is gentler and easier to accept.
The more important point is that if you can win a relatively popular program, the effect will actually be much more cost-effective and effective than purely advertising.
The doorway here, Fang Ming just thought about it for a while before he figured it out.
"Yes, I also agree with this approach."
Sikong Zhe quickly figured out the way to do this, and nodded emphatically, "It's easier to achieve our goal in this way."
"At the same time, we may also involve some other media, such as the Internet and traditional newspapers. These are more flexible in terms of time and should be arranged."
Ke Liu agreed with Sikong Zhe's approach, "In this way, I think you can definitely achieve your goals. Of course, the price of money is also very high."
"Hahaha!"
Fang Ming stretched out his hand and patted Sikong Zhe's shoulder vigorously a few times, and then said: "Our Lord Sikong Zhe lacks everything, except money! So this is not a problem at all!"
Si Kongzhe shook his body, then immediately shook his head, and said, "Fang Ming, you are not being kind to say that. What do you mean I am short of everything but not short of money? I am quite short of money, please give me some. "
This is of course a joke, how could Sikong Zhe be short of money?
And the important thing is that even if he is short of money, he has to find a way to find this sum of money. As long as he thinks this sum of money is useful and worth spending, no matter how much it is, it is any problem. We must find a way to spend it.
Therefore, Si Kongzhe immediately said to Ke Liu: "Money is really not a problem, the key to the problem is how to achieve this goal. We must know that the time of our trade fair cannot be delayed for too long. I think a It must be held within one to two months. If the time is too long, it is also a bad thing, mainly because it can be held in the shortest possible time. Overlap together to produce a better effect."
Fang Ming agreed with this point of view, if you have to do something, do it quickly, there is no need to procrastinate.
"Time is tight, but it's not impossible."
Ke Liu smiled, and then said: "I know a friend who is specialized in this kind of work. He has good hands and eyes, and he can arrange all this within 5 to 10 days."
"Hahaha!"
Sikong Zhe laughed out loud when he heard it, and said, "It seems that God really helped me! You have to introduce me to this friend Ke Liu."
It would be best to leave things to people who specialize in this industry. Spend a little money to save a lot of money. When Si Kongzhe thought that if he visited one family after another, it would be a real headache. The person Ke Liu said was because of It's just that the work in this area must have a strong relationship, and it's best to leave it to the other party to handle it!
(End of this chapter)
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