gifted collector

Chapter 607 Lu Yao's Way

Seeing Fang Ming like this, Si Kongzhe finally felt much happier.

"Ha! Forget it, don't laugh at you, this is indeed a good way."

No matter how you say it, Si Kongzhe has to admit that the method Fang Ming proposed is indeed a good one.

In today's society, no matter what it is, it has to be hyped. The method Fang Ming proposed is to use people's psychology to hype it.

Rare things are precious!
The price of this store is increasing day by day, those people who were still waiting and watching are not in a hurry to go crazy?They will definitely make a move immediately, and once they make a move, they will further push up this mentality. After the cycle, it will produce two effects. One is of course to make the store more expensive, and the other is more important. It is to generate publicity advertisements As a result, more people will be optimistic about Dongcheng Street, and it will attract more people to invest here.

On the surface, Fang Ming's method seems to be only for money, but in fact it is not that simple, how could Sikong Zhe not admire it?

Fang Ming decided not to discuss this matter with Sikong Zhe, otherwise he would only be more depressed.

"Aside from the fair, what are the special features of this trade fair?"

Sikong Zhe raised his eyebrows. This was actually his real purpose of coming here today, but he didn't expect Fang Ming to bring it up first.

"I actually came here today to discuss this issue with you. I think the key point is to create an auction, because we have prepared a lot of heavyweight auction items for this auction, and the hype will definitely cause a sensation of."

Fang Ming's piece of Hetian jade, as well as himself, Zheng Bai and others each took out an antique worth more than 500 yuan, plus some other antiques ranging from 100 million yuan, enough to form a very sensational auction up.

So, since there are such conditions, why not use the Internet for hype?
"This is a good idea. There must be a lot of hype in this regard, or I will lose money?"

Fang Ming laughed. The same auction item can be sold at different prices in different auctions, and the price may be quite different.The most important thing here is probably the publicity. If the publicity is good, the more people who come to participate in the auction and the more people compete, the more likely the price will be pushed up.

On the contrary, if there are only a few people who come to participate in the auction, and all of them may be people with little money, then it is really a tragedy.Of course, the reserve price of the auction can also be set during the auction, so that the bidder's benefits can be guaranteed as much as possible.

But this is just the reason Fang Ming said jokingly. What he really cares about is that if the publicity is not enough, it will be impossible to achieve the goal of expanding the exhibition through the auction.

"Yes, but we should leave this kind of matter to professional people to deal with... Ha, Cao Cao will be here as soon as you say Cao Cao."

Before Si Kongzhe could finish his words, a person came outside suddenly, it was Lu Yao, and she was the person in charge of the auction house established here on Dongcheng Street.

"Comrade Lu Yao, please tell me how to do this."

Lu Yao sat down on the sofa. As early as yesterday, Si Kongzhe called herself, saying that the first appearance of the auction after it was moved to Dongcheng Street will coincide with the trade fair that will start soon, and the important thing is that this In one auction, there will be a heavyweight auction item - a huge piece of Hetian jade provided by Fang Ming.

Before Lu Yao started her own auction company, she had worked in other big companies for many years, and had auctioned countless treasures, but this was the first time she encountered Hetian jade like this one.She had seen that piece of Hetian jade before, and she saw it again just now.

"Fang Ming, are you really willing to put that piece of Hetian jade up for auction?"

Lu Yao looked at Fang Ming with some doubts. To be honest, she still doesn't believe in this matter until now——if she was such a big piece of Hetian jade, she would definitely not be willing to put it up for auction. .

Si Kongzhe waved his hand and said: "Fang Ming has a lot of treasures, and this kind of Hetian jade is not in his eyes, so this thing must be true. You just need to find a way to sell this piece of jade for a sky-high price. Just make a splash."

"Yes, what's the best way?"

Fang Ming looked at Lu Yao. Si Kongzhe was right. Lu Yao is an expert in publicity and operation of the auction. It is very necessary to listen to her method.

"There are two necessary conditions for auctioning sky-high or high prices. One is that there must be many people who come to participate in the auction, and the second is that there are people who know the goods."

"what!"

Fang Ming was stunned for a moment. Both he and Sikong Zhe had thought of the first condition, but they hadn't thought of the second condition. But after thinking about it, it made a lot of sense, and it was very likely that this was the key point: even if they came One hundred people, but these people don't know the goods, no matter how much they bid, they can't get much higher.

"Makes sense."

Sikong Zhe nodded heavily, and said, "Then... how can we achieve these two points?"

"For the former, we can increase publicity, conventional publicity such as TV, radio, websites or newspapers will do."

As for the auction business, Lu Yao is quite familiar with it, and Si Kongzhe called her about this matter before, so she already has a mature opinion.

"For the second point, there are two ways. One way is to publish an announcement in a professional auction magazine. Collectors who like to participate in auctions or professional institutions often have dedicated people to collect information. Ensure that there are professional and knowledgeable people to participate in our auction; the second way, and the most important way, is that we have to send a special invitation letter, this is the most important, this way can invite To the most powerful person to participate in this auction."

"Ah."

Fang Ming thought for a while and nodded. Lu Yao's last point is indeed the most important.He also believed that Lu Yao must have such a list in her hand.

"The antiques brought out this time are quite substantial, especially Fang Ming's piece of Hetian jade, because I happen to have a list of some big jewelers in my hand, and I plan to send invitations to them, and I think they will definitely have Interested."

If it is some other auction items, such as the antiques worth more than 500 million provided by Sikong Zhe, Lu Yao is not very confident. After all, according to her understanding of those people, unless they are treasures with sky-high prices, they will not Now that Fang Ming provided this piece of Hetian jade, she was full of confidence.

"Okay! Then I will leave this matter to you."

Fang Ming and Sikong Zhe glanced at each other and nodded together. After listening to Lu Yao's method, they knew that there was nothing to worry about.

"No problem. In the next two days, I can release the news through some informal channels. After the specific time is set, I will send out formal invitations and the like. Of course, I will include in professional magazines or An announcement will be published in the newspaper, and at the same time, I will invite several experts to comment on our auction items this time, especially Fang Ming's Hetian jade, which is definitely our top product."

"Very good! This last proposal is very good! We must invite heavyweights, money is to be earned, but influence is our important purpose this time. As for how much money will be spent here, there is no problem .”

Sikong Zhe immediately made a decision to give Lu Yao a huge space, which is also his style of doing things all the time.

"Okay, no problem. I'll deal with it now."

Seeing Lu Yao leaving in a hurry, Si Kongzhe smiled at Fang Ming and said, "It seems like another person who wants to do something."

"Well, it's a good thing to have such a spirit. By the way, I'm still wondering if just one auction is enough."

Sikong Zhe fell silent, in fact, he also felt the same way.There were many reasons for the success of the previous Treasure Appreciation Conference, but one very important reason was the fight between Fang Ming's leaks and Wang Si, which created a lot of topics.

At present, the exhibition has no way to reach such a level, so it is very likely that it will not be able to produce a greater influence than the Appreciation Conference, which is not what he wants to see.

"Yes, but I didn't think of a good solution either, Fang Ming, did you think of any good ideas?"

Sikong Zhe looked at Fang Ming, his eyes filled with eager anticipation.

"This... I'm not a fairy, how could I think of solutions one by one? I just said this because I realized this problem, not that I found a solution."

"Then this can only be put aside temporarily."

Seeing Fang Ming's helplessness, Sikong Zhe couldn't help but feel discouraged for a while, but such a thing can't be rushed even if it needs to be done—it's not something that can be thought of just by thinking about it.

"Oh, actually, even our current plan is enough, but our requirements are too high, that's why we feel like this."

Fang Ming shook his head with a smile, and said, "I don't think we need to be so demanding at all. First, let's see if the professional planning companies you hired have any good solutions. If so, that would be the best. If not and we haven’t come up with a good solution, forget it.”

Si Kongzhe smiled self-deprecatingly. Fang Ming was right. In fact, there were trade fairs and auctions, which were enough of a sensation. It was all because he wanted to surpass the Treasure Appreciation Conference too much.

"Okay, then forget about it."

Si Kongzhe stood up as he spoke, said that he would go to the planning company and left.

Fang Ming was happy. On the surface, Si Kongzhe seemed to have listened to his own words, but in fact he still wanted to surpass the Treasure Appreciation Conference, otherwise he would not have left in a hurry. He clearly wanted to go to the planning company to see if there was any No good ideas!
(End of this chapter)