Beauty's enchanting bodyguard

Chapter 568 Brand Value

All of a sudden, Zou Yang frowned and thought.

No matter what Zou Yang said, he has a family business, and he can be regarded as a rich second-generation dude.Therefore, he has a much deeper understanding of brand value than Li Qi.

Li Qi raised his head in confusion, looked at Xiao Yi and asked, "The current Laobi Studio is not what it used to be. Could it be that our brand hasn't started yet?"

Xiao Yi just stared at Li Qi with burning eyes, and said solemnly: "It's not enough. Zou Yang, give him some science."

Traveling all over the world in the early years, the unscrupulous teacher Li Taibai instilled many strange ideas in Xiao Yi.Of course, including these brand values.

Zou Yang will be patient, and finally explained to Li Qi: "The name of the enterprise belongs to the category of names, and the most essential function is to identify and distinguish the enterprise from other institutions; at most, the name can also explain the nature of the enterprise to a certain extent ( For example, "COFCO" explains the business scope of the enterprise to a certain extent). The brand is market-oriented, and it goes far beyond the scope of the "name". In terms of function, in addition to corporate identification and nature description, the corporate brand is provided to the enterprise. The value of the target market means. A company name with only an identification function is far from enough."

However, after listening to Zou Yang's earnest explanation.Li Qi is still like Zhang Er's monk who is puzzled and half-knowledgeable.After all, Li Qi graduated from high school and struggled at the bottom of society in the early years, although he had a quick mind.However, I haven't touched these things yet.Now, I suddenly learned that, of course, I couldn't accept it all at once.

However, at this moment, Zou Yang seemed to be the most patient teacher.Swallowing a mouthful of saliva, he explained with an example: "For example, the concept of "GE" is "GE brings a better life". When people talk about GE, they can realize that whether it is indirect consumer goods or intermediate industrial products, GE can provide The improvement of human life brings value; and BP claims to be "beyond oil", which makes people feel its higher value beyond the material product of oil. When GE and BP are to global consumers, they are just A factory that produces electricity or an oil exploration company is meaningless; and when it is sublimated into the value meaning of "bringing a better life" and "beyond oil", GE and BP can truly become cooperative Brand. It is this meaning of value that transcends the identification function that sublimates flashy corporate names such as "GE" and "BP" into world-renowned and popular brands. It can be seen that from name to brand, companies need a value qualitative change."

At this moment, Li Qi finally realized something.

This is like Laobizhai. If Laobizhai is just the name of a shop that sells calligraphy, then the impression it gives people is at most a small shop that specializes in calligraphy.However, if it rises to bring people the enjoyment of beauty, the cleansing of the soul, and the cultivation of sentiment.Then everything is different.

Therefore, it is not easy to improve the brand value of Laobizhai.

"It's just that it's quite difficult to build a brand." Zou Yang continued to say not very optimistically: "In the early years, my father thought about making a domestic brand in the food industry. However, he has worked hard for a long time. They were all unsuccessful. It seems that KFC, McDonald’s, Carrefour, and Vanke Haier in China are well-known far and wide. However, when these brands were first established, there were many hardships along the way. Calligraphy, in the Now it is already unpopular. In this regard, it may not be easy to build Laobizhai into a brand."

What Zou Yang said was quite straightforward and fair.

Brand value does have great benefits.However, if you want to do it, I am afraid that it will be difficult and not optimistic.

After hearing Zou Yang's words, Xiao Yi pondered for a while.Then, he spoke very confidently: "Calligraphy is indeed unpopular. However, the country has now attached great importance to and vigorously supported Chinese studies. In addition, people have paid great attention to rare treasures and ancient rubbings over the years. interest. This is not an unpopular industry, but an industry waiting to be mined. It has its disadvantages, but also its advantages.”

Listening to Xiao Yi's analysis, Zou Yang finally began to relax his frown.

"Of course, I know that it is very difficult to create a brand. It is not easy to succeed in anything." However, Xiao Yi changed the subject and spoke sharply: "But, everything is difficult." It is from scratch, from failure to success. At the beginning of the year, did you ever think that our old pen studio has occupied the entire street after only a few months. As long as we have confidence, we can naturally overcome all difficulties, Build the golden signboard of Laobizhai and climb to the top bravely."

After Xiao Yi's words fell to the ground, Zou Yang and Li Qi on the ground were both excited, and they couldn't help standing up from the ground.In the eyes, a cluster of flames burned.

"Even if there are tens of thousands of mountains ahead, let's level them up together. Even if there are thousands of miles of deep sea ahead, let's fill them up together. There are no mountains of swords and fires that cannot be overcome, and there are no dangerous mountains that cannot be overcome. The direction of the heart is invincible." Xiao Yi's eyes are level. In front of him, there is a lot of pride in his chest.The whole world in front of him seemed to be collapsing bit by bit in Xiao Yi's eyes.

But the flames in the eyes of Zou Yang and Li Qi burned more and more vigorously, and they shouted passionately and loudly: "Even if there are thousands of mountains ahead, let's level them together. Even if there are thousands of miles of deep sea ahead, We work together to fill it up. There is no mountain of swords and fires that cannot be overcome, and there is no dangerous mountain that cannot be overcome. Wherever the heart aspires, it is invincible.”

The three men on the third floor of Laobi Studio raised their ambitions to rise above the clouds at this moment.

Dwelling in Jianghai, guarding such a three-story old pen studio.Selling characters and becoming a local tyrant is more than rubbish.However, at this moment, the eyes of the three of them were all looking further away.

Brand value, to the country, and even to the world.The establishment of a huge business empire is all vaguely presented in front of everyone.

"Very good, our brothers are of one heart, and our strengths can cut through gold." Xiao Yi felt the fighting spirit raised by Zou Yang and Li Qi at this moment, clapped his hands and said in relief.

Finally, Xiao Yi's painstaking efforts were not in vain.The vision and fighting spirit of these two people.At this moment, everything is opened.

Zou Yang and Li Qi raised their eyes to look at Xiao Yi, and said in unison with a tacit understanding: "Brother, trust us. We will definitely work hard to build Laobizhai into a brand like KFC. It will go to the whole country and face the whole country. world."

"Okay." Xiao Yi took a deep breath and shouted loudly: "Actually, I have been preparing for this matter to build Laopen Studio into a brand a long time ago. Participate in various competitions to increase my popularity. And this time Participating in the National Calligraphy Competition is believed to have left a deep impression on many people. Calligraphy Saint is not a title for nothing. If these things are put together and publicized, it may be different."

After a pause, Xiao Yi continued confidently: "Also, I let Star Entertainment Newspaper live in this street. Funding and sponsoring them to develop their network platform is all preparation. I also sent Hou Xiaoxi to Jianghai TV station, let him slowly develop and take charge of this local TV station. I believe that after so long, Hou Xiaoxi should have the right. If you want to make a good brand, publicity is absolutely very important. Therefore, I have always been concerned about the establishment of these publicity platforms. It is being done. Now, it should be time to help slowly."

After hearing these things sorted out by Xiao Yi, both Zou Yang and Li Qi gained some confidence and confidence.At least, it's not a bad one, and we're only starting to prepare now.

At the same time, both Zou Yang and Li Qi somewhat admired Xiao Yi's prophetic vision.Xiao Yi's position in their hearts became more and more important little by little.

Xiao Yi just calmed down and poured out all his thoughts bit by bit: "A lot of times, a lot of things. As long as we are willing to dig and publicize, we can often have some unexpected effects The first thing to create Laobizhai is to create my personal value. Why do I let others spend huge sums of money to buy my calligraphy, and why do I make others willing to spend money to buy my rubbings? Personal value at this time, it is It is reflected. You have been with me for so long, I believe you can put more thought into me and exaggerate the publicity."

Li Qi and Zou Yang nodded, keeping Xiao Yi's words in mind.

Create the brand value of Laobizhai and the personal value of Xiao Yi.These two things became the top priorities of Li Qi and Zou Yang.

"Also, these things have to be done by you." Xiao Yi began to explain in detail: "Next, I have some other things to deal with. I'm afraid I won't be able to sit in the old pen studio for a few days. You have been with me for so long, I believe you can take care of yourself. I believe there will be no problem in entrusting the old pen studio to you to do it. I have this confidence in you, and I believe you also have this confidence in yourself.”

This time, both Li Qi and Zou Yang felt the pressure doubled.However, even though the pressure made them breathless, the two were still full of confidence and fighting spirit.

"That's right." Xiao Yi thought for a while, and finally he didn't forget to remind him: "If you really encounter any difficulties in publicity, you can ask Yu Qingmei, the head of the jade girl, for help. She is my friend. I believe there will be The help of such a big star can have an unexpected public effect. If you do things, you will get twice the result. Of course, if you can do a good job. Don't trouble her, try not to trouble her."

(End of this chapter)