back to ancient times to be emperor

Chapter 55 The Influence of Newspapers (Please recommend for collection)

These days, the methods of information transmission are pitifully rare, even though Lu Chengqi felt that he had overestimated the influence of the newspaper as much as possible, but he still did not expect the madness of the newspaper.Just like all epoch-making new things come out, after a short period of questioning, the newspaper suddenly became popular, and the fire became popular without warning.

Lu Chengqi originally planned to sell more than [-] copies of the first issue of the newspaper, but unexpectedly, after a day of fermentation, the supply suddenly exceeded the demand on the second day.At this time, newspapers were not issued once a day. Lu Chengqi planned to make an issue every three days first. After all, the means of transportation were single at this time, and the speed of information dissemination was too slow.Even if the people of Dashun had the concept of news, the news of what happened in Chang'an City, after it reached the whole country, it took two days before it became old news.

In fact, not all ancient roads were so slow.In the era of Qin Shihuang, there was already a Chidao, that is, a track road, but it was not pulled by a steam engine, but pulled by a horsepower.But this is enough to surprise the creativity of the ancients.And this is also the true sense of "cars on the same track", not the same size of carriages as those historical bricklayers said.

In addition to Chidao, there are post roads and official roads.The post road is the main channel of land transportation in ancient times, and it is also one of the important military facilities. It is mainly used for the transfer of military supplies and military orders.Status is very important.

The official road is a road built to allow officials to handle affairs better, and it is also a road built for transportation, and civilians can also walk.It's a pity that the roads of the Dashun Dynasty have been in disrepair for a long time, and most of them are yellow mud roads, which are muddy and inconvenient in the rainy season.

In view of this, after the national treasury was filled, Lu Chengqi specially allocated funds to repair the road.At the same time, he also asked the craftsmen of the Ministry of Industry to develop cement.As the so-called Lutong Caitong.The road is impassable, and it is impossible to develop the economy.

And the newspapers in Chang'an City are slowly spreading to the whole country on this road.Two days later, in the territory of Dashun Kingdom, newspapers were discussing new things, which indirectly stimulated the sales of newspapers.The original [-] copies of the newspaper were not enough for market consumption. After Zhang Yuanchong asked Lu Chengqi for instructions, he printed another [-] copies to meet the needs of Chang'an City.

But this is only the demand in Chang'an City, and Jingzhao Mansion has not yet met it.Seeing this situation, Lu Chengqi was greatly surprised. Not only did he recover all the invested costs, but he also made a slight profit.After pondering for a while, he ordered the Supervision Department to tell Zhang Yuanchong to expand the printing according to market demand.

Newspapers are selling well, and the owner of the printing workshop should be the happiest. The use of movable type printing not only greatly reduces the cost, but the printing quality is better than engraving printing.As the demand for newspapers increased, his little workshop could not print as many.This boss is also a very courageous person, he bought the surrounding vacant land as soon as he gritted his teeth, expanded the workshop, and recruited more than [-] apprentices to print newspapers full-time.He also sent someone to find out the sales volume of the newspaper. Seeing that it was so popular, how could he not make money, so he immediately changed his strategy and began to rely on the newspaper to make a living.

In fact, the ultimate beneficiary of "Dashun Minbao" should be Lu Chengqi who is behind the scenes.Although "Dashun Minbao" appeared to be open to public opinion, it was actually Lu Chengqi's weapon to effectively control the direction of public opinion.If he wants to promulgate some new policies in the future, he will definitely use the weapon of newspapers to guide public opinion, and Lu Chengqi will not introduce new policies until people respond to them.In this way, the resistance between the DPRK and China will be much smaller, and the relationship between the monarch and his ministers will not be so tense.

In fact, the first newspaper was quite rough.The first issue had only two pages and eight pages, and due to printing technology, the characters on it were too large, resulting in less content.But the advantage of newspapers is that they are cheap, with two cents a piece, even porters and pawnbrokers can afford to buy them, let alone wealthy literati.

Dashun people are not only interested in the content of the newspaper itself, but also have a strong interest in the newspaper.Take the first issue of the newspaper as an example. The headline on the front page recorded the teachings of the current emperor to the disciples who were dismissed from the palace examination, so that all literati could smell some inside information about the scientific examination, and knew that the current emperor is particularly interested in practical talents. Don't be rude to those who don't work hard.After knowing this, if you deliberately increase your horizons and exercise your practical talents, you will be favored in the imperial examination.This is the most useful information for all literati.

And the second is the courage to speak out about government affairs to newspapers.It is not uncommon for people who dare to speak out to criticize the government, but they are limited to private discussions with a few friends. Few people criticize the government loudly in public, let alone write articles.And precisely because of this, "Dashun Minbao" was loved by the majority of people as soon as it came out. After all, this newspaper spoke out the aspirations of most people.

Thirdly, what the newspaper itself does well is to write in vernacular as much as possible, without citing classics and classics from the usual literati, beating around the bush, and making arguments so clear that even an eighty-year-old woman can understand them.Although some self-proclaimed literati disdain this, but it can't stand the love of ordinary people!

There must be mixed opinions about the opinions in the newspaper.Those who agree will naturally read it aloud, and those who disagree with this point of view will not be dejected, because at the end of the newspaper it is written: "Welcome all walks of life to submit articles to the Dashun Minbao Office on Changxing Road, Chang'an City. Once accepted, the manuscript fee will be paid." As long as If the writing is smooth, the content is not reactionary, and the correct ideas are promoted, it will be selected and published in the next issue of the newspaper.

Rich people naturally look down on this little money, but for students from poor families, there is another way to make a living.At the same time, being able to express one's own opinions and increase popularity is undoubtedly a huge temptation for scholars who like fame.Therefore, whether it is for fame or profit, it has gradually become a trend among scholars to contribute articles to newspapers.

If someone starts, someone will follow suit.As soon as the second issue of "Dashun Minbao" came out, some people asked how to run a newspaper.The conditions for applying for a newspaper are very strict. You must have more than 20 writers, more than a dozen reporters, and a well-known editor-in-chief before you can apply.This discouraged many people, but also aroused the arrogance of some scholars.They jointly raised funds and wrote articles together, and established the second newspaper "Shushe Bao", which is already the [-]th issue of "Dashun Minbao".

The first to enter the market always gets the big head. "Dashun Minbao" has distinctive features and has won the most readers.And the "Book Society News", which is about the face of scholars, also has many loyal readers, most of whom are scholars.Next, there are more newspapers that have sprung up like mushrooms after rain, but they are not as influential as these two newspapers. No matter how good the writing is, they cannot compare with these two newspapers.The key is that the advantage of being the first to enter is too obvious, and the cake is divided first.There are many other newspapers, such as "Business Daily" and "Current Affairs Daily", which also have many loyal readers.It's just that their sales volume is not even a fraction of that of "Da Shun Min Bao".Who is the behind-the-scenes boss of "Da Shun Min Bao"? He is today!
The emergence of newspapers has greatly promoted the development of movable type printing, and by the way, it has also brought down the prices of classic books, which can be regarded as another practical deed for the common people. At least it is close to Lu Chengqi's ideal of "everyone has books to read". took a step.

(End of this chapter)