Salted fish dressed as Xiaofubao of the age

Chapter 508 Public opinion blockade
As Yue Xiaofang said, 【Mulberry】has developed rapidly and squeezed out the share of other brands.

Cutting off people's money is like killing their parents. One can imagine the attitude of these people towards Yue Xiaofang.

Previously, several established brands joined forces to promote and cut prices, trying to defeat Yue Xiaofang through a price war.

But Yue Xiaofang insisted on not telling her family, and gritted her teeth to survive.

The shares in the city were not easy to sell, so Yue Xiaofang discussed with Granny Zhou and found agents in several surrounding villages.

The conditions in Zhuancheng improved, and the villages surrounding Zhuancheng gradually became more prosperous.

Every household does not need to be willing to buy clothes until the New Year as before.

On weekdays, the eldest daughter and the younger daughter-in-law also began to pay attention to dressing up.

Unlike the sales method in the city, Yue Xiaofang's method of selling through agents fits the habits of the villagers.

The agent only needs to find a pretty girl to put on the nice clothes to be sold, and walk around the village. At night, many beautiful people will come to inquire about the source.

Yue Xiaofang has strict requirements on quality, and the clothes she sells are not only good-looking, but also very solid in workmanship.

People in the village bought it back and liked it, and word of mouth passed it on, and there was no need for an agent to work hard later, and the clothes naturally sold.

In this way, Yue Xiaofang opened up sales in the countryside.

This method does not require her to spend too much storefront and labor costs, and the calculated profit is even greater than before.

Yue Xiaofang was not in a hurry, but the several companies that joined forces over there had disputes.

Everyone was originally different in scale, and they only forcibly lowered prices for the sake of a common enemy, but now that Yue Xiaofang is not down, they themselves can't hold on.

In the end, a few companies turned their backs and raised their prices first, and the rest of the brands had to give up.

But such things as brands are very mysterious, and ordinary people don't know much about marketing strategies and cost prices these days.

I only know that you used to sell it cheaply, but now it’s starting to sell expensive. It’s just that the price is going up black-heartedly because of the good sale.

Some people who pay attention to it feel that the price of your things will be high and low at one time, and it will not be because you sometimes shoddy and sell the leftovers to consumers.

After going back and forth, these brands can't lose money by stealing chickens.

On the contrary, it helped Yue Xiaofang open up new sales outlets and completed the route of encircling the cities from the countryside.

Among them, some brands are not reconciled, but also want to learn from Yue Xiaofang's way to open up the market.

But after all, Yue Xiaofang was a step behind, and it would not be so easy to come in again.

Everyone has recognized the good quality of [Mulberry], so it is a little more scrutinized and compared when looking at the brands behind.

There are endless levels of moves like this.

Among them, Yue Xiaofang took advantage like this time, and naturally there were also those who fell behind.

But she has a tenacious character, and she persists and grows bigger and bigger.

Until this time the company was established.

After years of doing business, Yue Xiaofang has begun to vaguely have the word "brand value" in her mind.

Just like those brands that fight price wars, some of them originally took the high-end route, but after several price cuts, their value in consumers' minds is not as good as before.

To let consumers know more about the brand, publicity is undoubtedly very important.

Before, there was a men's clothing brand in Zhuancheng. Its sales were mediocre, but it managed to find a well-known celebrity in China to endorse it.

Spend a lot of money on TV ads.

But in just half a month, the items in the store were sold out.

After all, in this era, advertisements are not as bombarded as in later generations, and the promotion of TV stations has a certain meaning in the hearts of the people.

Many people will look for the big brands on TV when they buy alcohol and health care products, thinking that they can save face and protect them.

Yue Xiaofang also wanted to set the tone on the day of the opening this time, and invited the media to promote it, hoping to get off to a good start.

It also made some employees in the company see it, and feel more at ease working under her hands.

But her plan was very good, but she encountered problems when she actually implemented it.

Yue Xiaofang bit her lower lip, and spoke out the problems that had been troubling her for the past few days.

"There is a company named Jiamei who has always been my competitor. Their boss has some energy in his family, and has a good relationship with the TV station and the major newspapers in Zhuancheng. This time, he greeted the media in advance and refused to report on my opening. thing……"

(End of this chapter)