The Godfather of Almighty Entertainment

Chapter 208 Taking advantage of you
Mr. Liu is very hesitant at the moment, because he thinks this may be a particularly good opportunity.

Although the person in charge of American Sheep Dairy spread out some so-called market research to show that Xu Duan's program is very risky, but Mr. Liu saw that Xu Duan and the others seemed to prefer to smash the advertisements and not lower the price, and felt that Xu Duan and the others should be Those who are very confident in the show, otherwise they would have signed the contract directly, how could they not lower the price even if they bit such a dead end?This show must have something unique that others haven't seen. This is what Mr. Liu has observed in the past half a day.

"I... want to talk about our titled advertisement." Mr. Liu said hesitantly.

Huh?Xu Duan and the others suddenly showed strange eyes when they heard the words, this one still wants to buy the naming rights?Hasn't the person in charge of Meiyang Dairy made it quite clear?He's not afraid of taking risks?
"This... ah... Mr. Liu, long time no see!" Xu Duan was about to talk about this boss, but he seemed to be familiar with him, so he took a closer look to see if this was the new power boss Liu who he never expected to buy a joint sponsorship. Anyway, I quickly changed my name.

"Ah, you still remember me." Mr. Liu thought Xu Duan had forgotten him long ago, but he didn't expect Xu Duan to remember him.

"Why don't you remember? I remember that last year's talk show was also sponsored by you." How can Xu Duan not remember, he has done two shows along the way, this one is either named or co-sponsored, if he can't remember Is it still possible to live in that brain?

"You have a really good memory. I thought Mr. Xu, you are so forgetful that you forgot about me." Mr. Liu is modest and has no airs as a boss.

"How can I? I forgot that no one can forget Mr. Liu. We are old partners. Why... Mr. Liu has the right to name our show?" Although Xu Duan had cooperated with Mr. Liu, But apart from the business of buying and selling advertisements, there is actually no intersection. A few words of politeness are fine. If you really want to start a routine, there is really not so much to say, so a few words of politeness will enter the topic.

"Yeah, I really want to title our show, but I just don't have enough money." Mr. Liu smiled shyly. He actually wanted to haggle the price, but Xu Duan He was a little embarrassed to recognize him, and he would be considered an acquaintance after a few cooperations. It seemed a bit embarrassing to negotiate the price, but he felt distressed if he didn't bargain, so he looked a little shy when he spoke. .

"Our current liquidity is indeed limited, and we still hope that our naming fee can be lowered, otherwise we may not be able to afford it." Xiaolan also hurriedly spoke for her husband, no matter how the money is in her own hands, it is her own If you give it to someone else, the person you know well is someone else. Besides, it's millions of dollars, who would be willing to do it for no reason.

"Mr. Liu, we are old acquaintances, so I shouldn't say anything after you have said that, but I don't want to hide it from you, I am really short of money here, and I am anxious to use it, otherwise I can't Selling advertisements at this time, let me tell the truth, I lost a lot of money by selling the naming rights for 3000 million yuan for this show." Xu Duante said sincerely.

Xu Duan’s words are not false at all. Although Zhao Bao did deconstruct the happy dictionary, and although the happy dictionary is indeed limited in terms of program structure, it is the core point that Zhao Bao doesn’t understand the happy dictionary at all. What is the point? The core point of the Happy Dictionary has never been the program structure but the host, and the host’s magical way of asking questions. Otherwise, Wang Xiaoya would not have become the hottest CCTV TV show just by relying on a happy dictionary. Host, when Happy Dictionary had the highest ratings, it reached 3.79%. This is a height that is difficult for the most popular reality shows nowadays. Even if CCTV has a ratings bonus, there are still more than 1 points if you cut off 2%. , what is that concept? 3000 million want to buy naming rights?Are you dreaming?
The reason why Xu Duan is in a hurry to sell advertisements is because the new capital city needs too much money, and the funds allocated by the TV station are not enough at all. He has to buy advertisements for the broadcast of the program in a serious way. It's very powerful, but that's not the TV audience at all. Many netizens actually don't watch TV at all. The audience who actually watch TV may not go online. There will be no high ratings for the first broadcast without advertisements. Input is impossible.

How can there be high-income advertising fees without high ratings?Xu Duan had no choice but to compromise and reduce some of the advertising naming fees. Compared with advertising fees, what New Capital City needs now is a confidence in ratings, which is more important than advertising fees.

"But it's really hard for us to take out so much at once." Mr. Liu looked embarrassed.

"That's right, the working capital in our hands is really limited. If we take it all out at once, production will become a problem." Xiaolan also said helping her husband.

"Then how much can you give out for the time being?" Xu Duan asked, seeing that Mr. Liu really wanted to buy the title. Mr. Liu's appearance at this time is completely different from those of the Meiyang Dairy Industry. Those people are all at the lowest price. He got the highest return on his investment, and he immediately withdrew all of them when he saw that the reserve price was useless, but Mr. Liu seemed to be very sincere. Such a sincere partner, Xu Duan, really wanted to sell the naming rights to him.

"It's more than 100 million yuan. This is the most liquid capital I can move for the time being." Mr. Liu said very sincerely.

Xu Duan saw that Mr. Liu had calculated more than 100 million yuan, so he knew that this man really wanted the naming rights, so he bit his lip and thought about the investment in the show, and said in a deep voice, "I see Mr. Liu, you I really sincerely want to buy the naming rights, or if we do this, we will sign and sign for 3000 million, and you will pay 2000 million first, and after you get back the funds, you will pay another 1000 million, what do you think?"

"This way... that's fine!" Mr. Liu hesitated. He really took a big gamble with New Power this time. Obtaining great development support is definitely the biggest gamble for Mr. Liu in his life, betting that Xu Duan has unique features that others have not noticed in this show!
Seeing Mr. Liu's anxious expression, Xu Duan smiled and said: "Mr. Liu, you are so sincere, let me tell you the truth, you have made a lot of money by naming the Happy Dictionary."

"Don't worry, Mr. Liu, I can't lose you!" Lin Lei also said after seeing that the two parties had reached an agreement. In fact, he didn't have much confidence in the show, but he was very confident in Xu Duan, because he knew Xu Duan from the time he knew Xu Duan. From the very beginning, Xu Duan never let him down.

After the two parties have negotiated, the ceremony of signing the contract will be carried out, and the contract will be signed after confirming that there is no problem.

Afterwards, the program team released the news that the new power 3000 million will be named Happy Dictionary.

The news caused an uproar, first of all, those advertising sponsors.

"Is there something wrong with the new power? Spending so much money to sponsor a program with such a high risk is really crazy!" The person in charge of Meiyang Dairy sneered after hearing the news.

The person in charge of Good Herbal Tea also had the same attitude when he heard the news, "New Power is waiting to pay for it. With their scale, they spend so much money to name a program with such low market research expectations. I see how New Power will operate in the future. !"

After hearing the news, the shrewd girl from Haha Beverage was a little puzzled, "What's so exciting about New Power? It costs so much money at once? Does he have something inside that we don't know? The financial resources of New Power are not that high, he Why?"

(End of this chapter)