The Godfather of Almighty Entertainment

Chapter 723 Don't Make Me Despise You!

the next day.

noon.

Lin Ling was eating lunch when Xu Duan wandered over.

"Where to eat?" Xu Duan came to Lin Ling's office and first took a look at Lin Ling's rice bowl.

"What do you mean? Seeing what you mean, you still want to eat something?" Lin Ling said angrily when Xu Duan raised his head to look at her rice bowl.

"No one even eats meat." Xu Duan said disdainfully.

Co-author Yourou, do you still want to steal my job?Lin Ling was speechless, so she asked, "What are you doing here if you don't want to make commercials?"

"It's finished." Xu Duan sat on Lin Ling's desk and said.

"Shooting... the shooting is finished!" Lin Ling was eating with her head down after she finished speaking. She almost choked when she heard the words, and raised her head with a shocked look on her face and said, "Are you joking?" fast?It's only been one morning, so you're done shooting right now?It's too fast, right?

"Here, let's take a look." Xu Duan put a USB flash drive in front of Lin Ling and said.

Lin Ling didn't say a word, picked up Xu Duan's USB flash drive, plugged it into the computer, and clicked on it.

Lin Ling saw that the video was shot on a basketball court.

I saw two groups of people playing basketball on the field, playing in full swing.

After receiving the ball, Xu Duan took two big strides and jumped towards the basket just as he stepped on the free throw line. He swung the basketball with one hand and dunked with a bang.

After landing, Xu Duan shouted to the outside: "A bottle of water!"

Immediately, Zhao Lan'er, who was quite beautifully dressed in a water-blue long dress, threw a bottle of water to Xu Duan.

Xu Duan raised his head to drink water, Gududu drank half of the bottle in one go.

"Huh, Baishi Mountain Spring, it's a bit sweet!" Xu Duan let out a long breath and said to the camera after drinking.

The video ends here.

"That's it?" Lin Ling searched for a long time in the USB flash drive and found that there seemed to be only such an advertisement, which was about 15 seconds long, and she was immediately dissatisfied. I need you?Can you guys make [-] ads like this every minute?Do you dare to brag to your sisters that the creativity is decades ahead of the same generation of advertisers?Lead your sister, you lead!
"Is that not enough?" Xu Duan asked back.

"You are decades ahead of your contemporaries? I think you just woke up from decades ago!" Lin Ling said angrily, "Do you know how much budget we plan to promote this advertisement? You dare to take it!" This fools me, this won't work!"

"That's not okay?" Xu Duan looked Lin Ling up and down.

"You nonsense!" Lin Ling said.

"You think it over and say you are sure? Think it over and say it, don't make me despise you." Xu Duan asked.

Lin Ling looked at Xu Duan, and found that he didn't see any wickedness from Xu Duan's expression, and was a little puzzled. Did I miss something?Ordinarily it shouldn’t be, it’s just a ten-second advertisement, you can see it through at a glance, what’s so special about it, just a basketball slam dunk pose is more handsome, but this is the man I like, handsome is he It should be, everything else is normal, nothing special?Why would he look like he's ready to despise me because I don't understand?

Thinking of this, Lin Ling clicked on the video again, watched it again, but still didn't find anything special, looked up at Xu Duan, and found that Xu Duan seemed to be looking at her with a look of expectation, and immediately wanted to say that he didn't find anything special She swallowed the words again.

Click it again, look again, if you haven't found it yet, click it again, look again, if you still can't find it, click it again.

Lin Ling watched it seven or eight times in a row, and finally gave up. She looked up at Xu Duan and said, "I can't see it. Tell me, where is it so special?"

"You have to think about the last sentence of the advertisement carefully." Xu Duan said.

The last line of advertising?Lin Ling recalled: Baishi Mountain Spring is a bit sweet; is this sentence very special?Why did Xu Duan focus on this sentence?really special?Where is it special?Bai's Mountain Spring?Certainly not, the advertisement must display the brand name, all advertisements are the same, that is, it is a little sweet, which is special, a little sweet?Is Bai's mountain spring sweet?Is it sweet?no?How can water be sweet?There was no added sugar, Lin Ling's eyes suddenly lit up after thinking about it. The important thing about this word is not whether it is sweet or not, but the space for imagination.

Lin Ling raised her head and looked at Xu Duan with an incredulous look on her face, because she now understood that Xu Duan's advertisement is definitely a classic among classics, because it is no longer a simple hard advertisement, it contains psychological The psychological suggestion is full of room for imagination, but it is precisely because she has figured it out that she admires Xu Duan even more, because this kind of advertisement is a real good advertisement, which far surpasses what ordinary advertisements can achieve. levels.

Advertisement is not so easy these days, because viewers have become resistant to advertisements, and after seeing the advertisements, they will see them, and basically forget them after they have seen them. They will not remember the advertisements without countless bombardments content, but this advertisement is different. The catchy slogan of this advertisement is full of room for imagination. As long as the audience hears it, a question can pop up in their minds instantly, is Baishi Mountain Spring really sweet?This is almost a question that would arise from conditioned reflexes without the control of the brain, and it is valuable because of the appearance of this question. With this question, it will not only make the audience instantly remember it, but may also trigger common thinking among the audience. It's scary to think about it in general, it's a creative idea that countless advertisers are looking for, and the result of thinking is likely to push the audience to buy a bottle and taste whether it's sweet or not!

"You're amazing, aren't you!" Lin Ling looked at Xu Duan with admiration. If Lin Ling hadn't done commercials, she wouldn't think the idea was great, because she found that she could figure it out You will feel that this advertisement is not a big deal. Look, I, a layman, can understand it. It’s very simple, but only when she has done advertisements can she really understand it. Seeing other people’s ideas and thinking about it are completely different things from trying to understand it myself. It’s not the same thing at all, because the advertising idea is a layer of window paper, and it’s really awesome if you can figure it out without the window paper being pierced!
"How obvious." Xu Duan said as a matter of course.

Uh, Lin Ling was speechless when she heard the words, even if you are really good, shouldn't you be humble when others praise you?Don't you feel embarrassed to admit it like that?But having said that, the man I like is different, he is so confident, Lin Ling asked wildly: "How did you come up with it, you?"

"Just think about it." Xu Duan looked like he didn't care, but in fact, he couldn't help it anymore, now you know how good your buddy is?Heh heh, if any buddies go out on a horse, they will definitely be able to hold a horse-drawn carriage!

"It's really amazing!" Lin Ling opened the ad and read it again with a look of amazement. It's no wonder she made such a fuss. In fact, only those who actually advertise understand how rare a genius idea is, because she When I want to create an advertisement, I often think about it for many days, and my brain is about to explode, but I still get nothing. One idea after another is far from satisfactory. It is too difficult to come up with a genius idea that makes people overwhelmed. up.

"That's not necessary." Xu Duan listened to Lin Ling's constant compliments, not to mention how comfortable he felt, right, buddies just need to be praised and coaxed.

(End of this chapter)