The Godfather of Almighty Entertainment

Chapter 880 Marketing Routine!

Sheng Fang hacked Xu Duan not once or twice, anyway, I don’t care about this one more time, of course, Sheng Fang will definitely not stand up to the parent company to hack in person, after all, the posture is too ugly, the reason why Xu Duan knows it is Sheng Fang He was hacked because of those official accounts that cheered Sheng Fang up.

To be honest, if there is no Xu Duan, the development speed of the navy in this world will definitely not be so fast. Even if it develops, it will definitely take two or three years. With rapid advances, all kinds of routines are quickly learned. For example, now a group of official accounts and Weibo jointly promote Shengfang's upcoming new drama. This is the routine that Xu Duan came up with. Xu Duan's publicity never expected to scare a lot of celebrities and achieve marketing effects. At that time, many entertainment companies saw the effect of many big V's teaming up to create momentum. At that time, many entertainment companies began to create some public accounts. , because they all saw the value behind those official accounts.

In fact, it’s not hard to think about it. Think about it, when you encounter some hot events these years, there will always be some people who will jump out and say some weird remarks to challenge the bottom line of the public. Those people are actually trying to gain attention and achieve certain benefits. That's all, it can be said that most of the remarks that challenge the public's bottom line are actually designed to attract the public to scold him to gain attention, and behind it may not be a person but a team, you go scold him He is right in his arms, because that is what they want to achieve, and when they get enough attention to reach a certain level, they can get real economic benefits, and this is what they really want , As for being scolded or not, they don't care at all, because they are not individuals at all.

But now, there are a large number of marketing accounts that are hacked.

"Love Apartment, can I say this is a real estate advertisement? I don't know what others think, anyway, I don't like to watch commercials, and it's not a real estate advertisement performed by professional actors. Can this thing look good? I'm still myself Let’s find other dramas to watch, is there anyone who would like to recommend a good drama? Looks better, the plot is better, and the acting is more professional?” A big V channel named Bitter Winter chasing dramas is just his way It’s a bit outdated for Xu Duan, because it’s obvious at a glance that this guy is planning to support other dramas. After a while, someone must recommend it to him and he will applaud it loudly. Xu Duan has seen it ten years earlier. It's a routine, this guy is playing in front of Xu Duan, isn't this courting death?
"Who likes to watch commercials these days? It's still filmed into dozens of episodes. Isn't that funny? What's the matter? In the past, commercials were interspersed with TV dramas, but now we plan to directly shoot commercial series? Can we give us some way to survive? Do you have to be so cruel just to watch some TV series? Anyway, I refuse to watch real estate advertisements!" An official account called a professional drama fan also showed dislike for iPartment.

"I don't deny that I agree to continue to make short dramas and say that cross talk is indeed very talented and powerful, but let's forget about serial dramas. It's not the same thing. Just look at his name and you will know that it is absolutely bad. Who has seen it these days I used real estate advertisements as the title of a TV series, who wouldn’t be able to see the quality? I suggest that Xu Duan should go back and shoot again. I don’t want to watch TV series.” said a buddy who called home to watch the show. .

……

A group of public account players yelled and stomped on Xu Duan and iPartment, and immediately after they finished stamping, a press release was issued. Don't even think about it, the public account can only create momentum for marketing, but if they It’s really unrealistic. If it weren’t for the fact that few people really care about them when they encounter hot public events, this marketing routine is actually very simple. A large group of marketing big Vs suddenly ran out to point fingers, and then People use the marketing routines of those people to forcefully issue a press release on behalf of public opinion, making it seem that a certain person or work that was hacked by them is really unpopular, and then take advantage of the trend to mention it at the end of the release The editor is looking forward to a certain drama, so it forms a routine of praising one and stepping down one, so that it can immediately affect some people who don't understand the situation and make them start to follow suit, and finally the big Vs will lead the rhythm again. It can almost form the image of a certain person or a certain work that is completely black on the Internet.

This routine looks very simple, but it is very effective, and it has been tried repeatedly, because audiences who do not understand the situation are really easy to be led into rhythm.

It’s just that, this varies from person to person, now that Xu Duan is sending out cross talks every now and then, it’s a great time, and the popularity of passers-by is overwhelming, and now suddenly such a public account pops up and publishes a draft to slander Xu Duan and his friends. Passers-by immediately became unhappy with the work, what the hell is a real estate advertisement?The real estate advertisement used such a funny cross talk at him to promote it, and my buddies should also support it.

Immediately, a large number of passers-by started dating those official accounts.

"Damn it, where is this dog pee moss? What are you doing? You don't like it, you don't like to play around!"

"That's right, just rush at Xu Duan and make fun of my buddy if it's okay, buddies also support Xu Duan! Resolutely support!"

"Must support, who is the black guy? Xu Duan, besides, when will Xu Duan's works not be classics? From talk show to never thought happy dictionary, I am a singer, good voice, which one is not a classic? He Isn’t it rare to cross boundaries? But when does he not surprise everyone? Why don’t I support such a person? What are you doing? You represent me? Play while you go!”

"Resolutely support him, just say to him every day that you have to support him in cross talk to make fun of your buddies! Who has ever seen a work that is so sincere in promoting another work? With such sincerity, why don't I support and listen to you? You are old. How many?"

"It's just support, nothing else! Fuck, I wanted to say that when Xu Duan was just filming a TV series, that group of people who don't know where they came from, and those blind black Xu Duan, people make TV series and eat your drinks You have such a black family, and you still use Doudou to rate the black family, can you show some face? There are all kinds of things!"

……

Xu Duan's fans haven't fought back yet. Every minute, a lot of passers-by tap water and rush up to those official accounts, and Xu Duan's fans are stunned to see it. What's the situation?Why is our team so big all of a sudden?We haven't started to act yet. Why is the team suddenly so huge that it seems like the whole network is ours?Xu Duan's fans are a little confused at the moment. They are the main force when defending Xu Duan. Why are passers-by suddenly more excited than them?

In fact, it is not difficult to think about it, mainly because Xu Duan's previous works and the current cross talk works have helped Xu Duan earn popularity. No one black?That's impossible. There were also people hacking, but it didn't form a scale, because few people really took Dapeng seriously at that time. Dapeng's image at that time was too small, and the popularity of passers-by and marketing accounts really couldn't be black. But why did Dapeng's reputation suddenly take a turn for the worse?That's because the box office of Pancake Man is so fast, the marketing account started to black Dapeng when it got business, and Dapeng, after the box office was high, it was a bit drifting, and it lost when the marketing account was rhythmic. If Dapeng was able to rush to the box office like Xu Zheng at that time, he would continue to be modest and cautious, his current popularity would definitely not be like this, and he would not have collapsed at the box office when he starred in father and son heroes and was caught by the media. The group trampled but no one spoke for him.

Now Xu Duan is also in the same situation. Passers-by are gathered through cross talk, and there are many passers-by who are like tap water willing to speak for Xu Duan, because they really have a crush. The imagination in your heart is very good, and you often like to read his works, and when you suddenly see someone saying bad things about him for no reason, you can't help but distinguish a sentence or two for him. This is the case with Xu Duan now.

But the passerby's action can be regarded as frightening Sheng Fang, I am damn, what's the situation, why does the grandson have more sailors than us?There is no need to think about it, how could there be no navy when the marketing account is dispatched?What kind of thing is marketing without the marketing account of the navy?Whenever the marketing account is dispatched, it is accompanied by a large number of sailors, so Sheng Fang's sudden sailors drowned in the passers-by, and they were frightened immediately, because they really didn't expect Xu Duan's popularity to be so exaggerated, and they thought Xu Duan They raised more sailors than them.

(End of this chapter)