Salesperson eloquence skills training

Chapter 48 Clients of Different Ages

"Eloquence Book"

Salesperson: "Ah, your homemade World of Warcraft T-shirt?"

Customer: "Yeah, it's pretty."

Salesperson: "I believe you like "World of Warcraft" very much. I also like it very much. I play the ×× profession of the ×× server in the ×× area. How about you?"

Client: "I am, I am..."

Salesperson: "Let me leave your QQ number, let's play together later, haha. Do you like this suit? Since we hit it off so well, I won't make any money from you. I will sell it to you at the lowest price, just ×× yuan Bar."

Customer: "Okay, just make a friend."

Analysis The salesman used a game that both parties liked to bring the two closer and successfully closed the deal.Talking to customers about topics that customers are interested in is a common method used by salesmen. It does not mean that the salesman just met a customer who played the same game as himself, so the deal was concluded.Instead, he will use the things that he and the customer care about to enhance the communication with the customer.

Speaking different words for different customers is a language skill that a salesperson must master.What you say to different customers is generally what the customer is interested in, so that the distance between the two can be shortened, so as to communicate better.If a salesperson sees a female customer, he will give her a cigarette and say, "Come and smoke one." It will definitely make the customer think that he is crazy or playing hooligans.Therefore, choosing topics that customers like is a method that salespeople should master.Here are language tips for clients of different ages:
(1) Young customers

Young customers generally pursue brands and have the psychological characteristics of seeking novelty, novelty and beauty.They are generally impulsive in making purchase decisions, easily influenced by appearance, packaging and advertisements, and relatively indifferent to product values.

Young customers generally do not have much life experience, are more open, easy to accept new things, and have a wide range of interests. Therefore, it is relatively easy for salesmen to convince them. Most of them are high-quality customers, and it is very easy to close deals.

For young customers, the salesperson should grasp the customer's buying psychology and persuade him on one or a few points of customer demand for the product, without taking care of all aspects of the product too comprehensively.

However, young customers are generally not well-off. When salespeople persuade customers about products, they try not to increase the psychological burden of customers. As long as they have confidence in the products, they can be easily persuaded to buy.Offer them a little extra on the price if possible so they will become your loyal customers.

(2) Middle-aged customers

Middle-aged customers are relatively rational, believe in their own judgment, are eager for new varieties, and have certain requirements for brands and grades.Middle-aged customers are generally unwilling to be left behind, and will actively compete with young people and follow the trend of the times. They like to make friends, especially bosom friends, and like to compare their hearts.

Therefore, salesmen should not boast or show their professional ability in front of middle-aged customers, but should treat them sincerely and cordially.Middle-aged customers hope that their families will be happy and happy. The salesperson should say some words of admiration for their families and their careers and work. As long as they are true, they will be willing to listen and get close to you. Deals are easy to do.

(3) Elderly customers
First of all, it should be emphasized that we must be patient with elderly customers.The elderly are generally behind the times, and love to rely on memories of the past, or place their hopes on their children and grandchildren.Old people are generally lonely, and they hope to find someone to chat with and chatter endlessly.The salesperson should not hate them because of this, but should be considerate of them, be kind and enthusiastic to them, and say more caring words.

In terms of product selection, the elderly prefer to buy old products they are used to, and have a skeptical attitude towards new products. They are not easily influenced by advertisements and packaging, and they pay attention to high quality and low price.

Most of the elderly customers are not very good listeners. It is better for the salesperson to talk less in front of them and listen to them more.Elderly customers like others to praise their past events, as well as their children and grandchildren. These are topics they are proud of, which can make them excited and create a good communication atmosphere for sales.

Elderly customers like to judge products by people. They like young people who are respectful and obedient. When selling products to him, the key is to convince him of your character. This will not only make the deal easier, but also make you a good friend.

Eloquence
To deal with customers of different ages, the salesperson should find the commonality and concerns of such customers.

Salespersons should treat young customers kindly, have confidence in products, and try to consider them financially.

Middle-aged customers have their own ideas and strong abilities, so as long as the products sold are of good quality and the sales attitude is sincere, the transaction should be concluded without difficulty.

Be patient with older clients and don't bombard or turn them down in person.

(End of this chapter)